Posts Tagged ‘land lease community’

Trends 2011 Looks Forward in the Manufactured Housing Biz

January 1st, 2011 No comments

First of all, Happy New Year to everyone!

Trends 2011 surveyAnother new year is in front of us. What will we make of it?

Will it be more of the same? Or will this be the year of the turnaround?

I’m inclined to believe that 2011 will be the year that industry begins to re-take it’s rightful place as America’s Affordable Housing Choice. It won’t all happen at once. Life rarely works that way and there are baggage and obstacles to overcome.

But this year will present ever more opportunities for us to take control of our own destiny and that is a challenge that we should all relish.

Moving forward depends, among other things, on a balanced view of the past coupled with a crystal clear vision of the future as we wish it to be. Seeing the plans and perspectives of others can guide us toward our goals.

That is why we are once again conducting our Trends survey. Getting a handle on the pulse of the industry from knowledgeable insiders – as they see it and in their own words – can prove to be a valuable tool to assessing the current state of the industry and where we are headed.

Some whether you are a manufacturer, retailer, salesperson, community owner or manager, supplier, installer, consultant or anything else, we’d like your input by filling out our short survey form.

We will publish all Industry Trends 2011 Survey responses in the upcoming issue of

But the deadline is coming up fast – we need ALL entries to be submitted by 6PM EST, Wednesday, January 6, 2011.

Download the form now – it is in MS Word format. There is also an RTF version available for anyone using a word processor other than Word.

Your answers to this survey are very valuable to us and to all of the members of the industry. Do it today!

Download the TRENDS 2011 Survey form


Recapping a great 2010, looking ahead to 2011

December 30th, 2010 No comments

When 2010 dawned, ( was a great information source for our readers. We had a website that published articles on a monthly basis from some of the finest minds in manufactured housingand we were sending two emails per week, just as now, to keep our readers informed.

We also had three blogs, Tony Kovach’s the Masthead, my own Cutting Edge of Online Marketing and Tim Connor’s Words of Wisdom.

On January 25th, we added the Industry Voices blog which gave a place for anyone in the industry to sound off on topics that they though were important. Industry Voices has grown into a vital sounding board for the industry.

We followed with the Inspiration blog, launched on March 13. This blog has since featured some fine quotes, quips, videos and stories of an inspirational nature.

March 8 saw the introduction of the Newsletter blog that carries a copy of every email newsletter since that date. Anyone having a problem with the email can click a link and get the news on the blog.

June 4 saw the first News at Noon (NaN) Podcast featuring the voice talent of Erin Patla. Industry in Focus Reporter Eric Miller and Associate Editor Catherine Frenzel soon joined the NaN team and the synergy gave birth to the Daily Business News blog in November which carries all of the stories heard on NaN plus. The Daily Business News is updated throughout the day as stories present themselves. now carries more news and views than any other publication in the industry. At this writing, we are drawing over 1,200 visitors and 6,100 pageviews daily. That’s a long way from where we started and I’d like to thank all of our readers for making this success possible.

We have plans to make 2011 an even better year for, the industry and you, beginning with the Louisville Manufactured Housing Show in January. What a great way to start a new year!

Finally, I am taking a few days to visit with family for the holidays. This blog will be back on January 3, 2011. I hope you’re having a wonderful holiday season and a very prosperous New Year.

“Dominate Your Local Market” Comes to Louisville

December 12th, 2010 No comments

"Dominate Your Local Market" Seminar at the Louisville Manufactured Housing ShowA couple of years ago, I created the “Dominate Your Local Market” program for clients of my Online Marketing Consultancy Orange Cat Productions LLC. The program is designed to make use of the latest technologies affordable to small businesses operating in a defined geographical area. The goal is attain the best possible Search Engine ranking and use it as the basis of a strategy to gain more leads than the competition and handle those leads in a way that leads to sales.

The essential parts of the “Dominate Your Local Market” strategy are packaged into what we call the Local Business 1-2-3 step-by-step program. We have been very successful in getting our client’s website ranked on the first page of Google for important keywords.

This year, at the Louisville Manufactured Housing Show, I and Publisher, Editor and Marketing Director L.A. ‘Tony’ Kovach will be presenting a seminar on the “Dominate Your Local Market” strategy.

So if you plan to be in Louisville on January 12-14, be sure to come by, have a look and what we are doing and get some of your questions answered. We’ll be in Booth #932 for the duration of the show so stop by, say hello and talk some Business Development Strategy.

If you won’t be attending the show, there is a possibility that we may conduct a Webinar on this subject sometime this winter – but the surest way to see it is to come to Louisville.

More information on the Louisville seminar can be found on the “Dominate Your Local Market” page at

MHMSM Video Promotes YOUR Business at Louisville Show

December 8th, 2010 No comments

More Visitors, More Business at the Louisville Manufactured Housing Show Right now, the ultimate online marketing tool is video. But video has built-in costs for production, post-production and distribution. Well, I’ve got some good news. has produced a high-energy video that can help you have a more successful exhibit at the Louisville Manufactured Housing Show. This quality video drives home the advantages that YOUR customers will get by attending the show.

The video has been produced so that we can personalize the video for use on your website and/or on YouTube, with your contact info and Booth number so it will produce results for YOU.

Post your personalized video to your website or on YouTube, then email your list with the link. Let the video do some of your promotion work for you. This is an online marketing strategy that can really work for you.

You can see the video on the Video Sponsorship page. You’ll also find information there on the cost of personalizing the video and how to get started.

Let’s make this Louisville Show one to be remembered. Maximize your effort to get a BIG turnout for the show and for YOUR display at the show.

Visit the Video page and see why this video can make a BIG difference for you!

Social Networking No Substitute for Website

December 5th, 2010 No comments

“Social Networks are owned by private companies. Your presence on them is at the whim of their management.”

By now, we all know the value of using Facebook, Twitter and LinkedIn to generate leads and signups for our mailing lists as well as their well-documented place in the worlds of relationship-building and customer service.

On occasion, I am asked whether having a conventional website is even necessary anymore. We’ve all heard stories about the street vendors who use Twitter to update customers about their locations and small businesses who use Facebook to stay in touch with their customers.

There are even instances of B2B companies and consultants who conduct their business primarily on LinkedIn.

No one doubts the importance of Social Networking in your overall marketing plan, but there is a potential problem that you need to be aware of.

Social Networks are owned by private companies. Your presence on them is at the whim of their management. For a hint of the potential for a problem here, just ask anyone who has had their Facebook or Twitter account deleted by the service – often for trivial or frivolous reasons.

In most instances, a few days of wrangling with their support staff will get you back on, but in the case of Facebook, if your personal account gets flagged, all your business pages go with it.

That could be a problem for a business. If they have no website, they have no ready backup.

What if the Social Networks decide that they want to start charging fees for commercial accounts? What if those fees are exorbitant?

Or what if one of the networks you rely on suddenly becomes a LOT less popular (can anyone say MySpace?) Or goes out of business entirely? Not likely, but not out of the question either.

If you own your own website, you are independent of the whims, mistaken suspensions or deletions and uncertainty of reliance on a third-party for your Internet presence. Even if your hosting company suddenly went belly-up, you could easily find another.

What I am saying here is to be sure you have your bases covered. Use those Social Networks – after all, in addition to helping market your business, they are fun. But sure you have a backup plan. And that backup plan is owning your own website on your own domain.

This is just one of the subjects we will be covering in the Dominate Your Local Market Seminar at the Louisville Manufactured Housing Show. If you’re going to be in Louisville, stop by the seminar and then come my’s booth #932 for answers to your specific questions.