We spend significant time on this blog focusing on the basics, because manufactured housing – as do all other businesses or professions – need the fundamentals for sustained success. But today in the Cutting Edge we will look at the rapid growth of QR Codes. Are you using them? If so, are you getting the …
What if your business became a desired destination? Or what if your location was viewed as 'a launching pad' for fun and adventure? Have you ever heard about selling the sizzle, instead of the steak? As an example, in my recent trip to Washington, DC, I had the option of flying out of Chicago's O'Hare …
To tee up this discussion, imagine a tree that you are about to plant. The soil you are about to plant the tree in is highly arid and/or acidic. The tree might survive, if enough nutrients and water are provided, but without those it is more likely to wither and die. Even with the proper …
We all make mistakes. Unexpected stuff happens. But when it does happen, what do you – as a professional, manager or owner – do? Because a well handled problem is an opportunity in disguise. Let me share a pair of examples that both revolved around the Louisville Show. I contacted the Crown Plaza about using …
For those of you who know the show, the actual title is Restaurant Impossible. Chef "Robert" comes in and takes a losing location and its staff, evaluates, takes charge, bosses people around and in 2 days has a money losing dump turned into a money making gem. Anytime I've walked in and my bride is watching …
On a number of occasions last summer, I took off with my family to local or area getaways. The iPhone and iPad where with me. Social networks and the web were a click away. Relaxation, fun and biz were all woven seamlessly. Before we published the Manufactured Housing Revolution, I sat by the fountains at …
