Park the Stress. Discover the Lending Available Now for 2014. Prepare for Year 4 of the Manufactured Housing Comeback! Let's Va Va Va Va Volumes of Video Voom, all about Louisville 2014. 48 Hot New Models! Dozens of Leading Exhibitors! Seminars, Networking, More! An Adventure Mod! When is the last time you saw a Dutch! …
Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …
At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos. Video is hot online. The number two search engine right behind Google is YouTube! You can find YouTube videos on seemingly countless subjects. The MHI …
Manufactured Housing Institute – Suppliers Division – Product Placement Project Read More »
The main manufactured housing industry users of the power of indirect marketing to sell more homes are our clients and followers. The flip side of that fact is that the vast majority of MHPros uses direct message marketing. For those in both the indirect and direct camps, tapping into the power of friends and family …
We don't require a multi-million dollar national campaign to improve the image of manufactured housing, as nice as it may be to have one. We don't need high dollar Madison Avenue advertising 'gurus' – who don't know our industry – to tell us what we ought to do. We know deep down what needs to …
Start YOUR Free Manufactured Housing Image Campaign, Today! Read More »
I recall the first time I heard an industry pro tell me 'no guts, no glory,' back in the early 80s. In marketing and sales that statement still rings true today. Too many sales people in our industry are going after the low hanging fruit that falls in their laps. We see credit scores in …
