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Posts Tagged ‘kentucky’

All Success Starts With This!

January 17th, 2014 No comments

You may have the most talent of anyone on the planet. That is no guarantee of success.

"Patience, persistence and perspiration make an unbeatable combination for success.”ArrowARZTsuccess-free-digital-photos-net-.jpg
– Napoleon Hill

Or how about this?

 

 

Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.”

Calvin Coolidge

Or this?

“A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success.”

– Elbert Hubbard

The U.S. and British military have used variations on this theme, Proper planning and preperation prevents poor performance. So true!

The best system in the world, improperly used, will produce a diminished result. But the reverse is also true, even a so-so system, applied within vigor, will produce a better outcome than no system or a poorer system will.” – The Elk

Too many people in our industry just wing it. That's wrong!

Too many in our industry fail to dedicate themselves to learning or developming a process that will work for them.

Start with a good attitude. Then, make a decision, a commitment you won't go back on.

Manufactured Housing has a tremendous story, and too few understand it. Too many have their minds closed to manfuactured housing! Who's fault is that? Let's start by looking in the mirror. We have to own this, we have to change it in our market(s).

Learn how to expose more people in a positive way to our industry at a free seminar in Louisville KY at the KEC, Wednesday January 22 and 11:10 AM.

Can one session change your world? No, but it can be the start! Consider these quotes:

Tony

I appreciate your training session with our team…I have heard so many positive comments about your presentation I love the way you stay so positive and stay so excited about what you do it is contagious you have my team modivated…Thanks again for a great presentation.”

Chris Lindsey, VP UMH

 

Tony,
Great job!”
– Sam Landy, CEO UMH.

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If you have not already pre-registered, you can bring photo ID and sign up at the door, like these pros did last year.

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The presentation will be in the Seminar room, which is across the big lobby from the entrance shown above, see the map below.

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Success is a process. It begins with a good attitude and a decision. It continues with proper prepearation that prevents poor performance!

We will introduce you to the ways you can change the image of manufactured housing in your market, one person at a time! See you in the seminar room, on the show floor, model homes and mixer.

Please stop by our booth #115 for a free handout that will connect you with the resources for building your future! ##

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Selling $2,000 – $20,000 “Mobile Homes” vs. Selling $40,000 – $200,000+ Factory Built Homes

January 5th, 2014 No comments

It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced from $40,000 to $200,000 plus, our industry will continue new home production levels at historic lows.

Is there a way to sell more “residential” style homes without abandoning the pre-owned and entry level VOG homes most sell? Yes there is!

We know from real world experiences from coast to coast and border to border that factory built homes can compete head to head with conventional construction. Nor are we or are clients the only ones! There are operations that 'get good' at attracting customer who have good credit or who can write the check for a nice 'residential style' manufactured or modular home.

Bottom Feeding or Going for the Gold?

The Harvard study on rental housing, 10,000+ baby boomers retiring daily and the need for 20,000,000 new housing units by 2030 are all factors that point to a huge opportunity for a manufactured housing industry slowly coming back up to some 60,000 new home shipments per year.

Our experience shows that by reaching out to a broader mix of customers – not abandoning the lowest rungs on the housing ladder while reaching out with appropriate marketing to the better qualified customers – can work!

In his exclusive interview MHProNews.com, A Cup of Coffee with…Rick Rand, the award winning community owner/operator referenced 'bottom feeding.' This was a reference more to credit worthiness, and was not meant to be a put down to anyone, but rather points to the fact that so many in our industry fail to attract the more credit worthy customers. As more CFPB regulations kick in during January 2014, the need for retailers and communities to attract better credit customers or those who can pay cash becomes ever more clear.

In the interview with Hall of Fame inductee and highly successful independent retailer Mike Evans, training is part of the key that makes for their success.

At the 2014 Louisville Show, a number of seminars will be presented that are geared towards introducing communities, retailers and builder developers to facts and systems that work today to improve image, attract better qualified customers and sell more homes.

The traffic on the Louisville Show website tells us that the #1 page being accessed after the home page is the seminar page! Industry pros are pre-registering to attend the show in record numbers post 2010, and the seminars are expected to be robustly attended.

The map to the seminar rooms at the fabulous Kentucky Exhibition Center (KEC) is shown below.

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At the Louisville Show, on Wed at 11:10 AM, immediately after the finance seminar, we will present a FREE session introducing some of our free, low cost or good ROI ways to improve image and grow results.

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You won't learn all our proven methods in less than an hour, but you will discover more than enough ways to improve and grow your business!

Don't take my word for it, see for yourself why we've received literally hundreds of Linkedin endorsements and dozens of recommendations over the years. See for yourself at the page linked above or throughout the MHC-MD.com website.

Then on Thursday, if you are in the MHC business, make sure you attend the Lesson's Learned session lead by MHC veterans! You can learn more at this link, and we will announce more details on that days ahead.

Financing you can use TODAY, Marketing and Sales tips and MHC insights from proven pros, all this and more awaits you at the 2014 Louisville Show…just 2 weeks away! Mark your calendars, change your plans, don't let the weather scare you away from the indoor comfort of the most popular venue in manufactured housing in 2013!

Selling $2,000 to $20,000 homes is easy. Discover at the seminar above insights into our proprietary system that we use to market and sell the $40,000 – $200,000 plus homes, including high end homes in land lease communities!

When we are not in the seminar room, you will find me/our team at booth #115, right by the main entry doors. Please do stop by to say hi, and you can collect something special that can help you grow your results in 2014. ##

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

The Louisville Manufactured Housing Show is a GO!

October 28th, 2010 2 comments

Kentucky Fair & Exposition Center, Louisville, KYThe 2011 Louisville Manufactured Housing Show has been confirmed for January 13 & 14, 2011 at the Kentucky Fair & Exposition Center in Louisville, KY. This a welcome development for manufacturers, retailers, community owners, suppliers and everyone else connected to the industry.

Not only is the Louisville Manufactured Housing Show to be held at a very convenient time and place, it symbolizes the turn-around that the industry is currently experiencing and that MHMSM.com, with the help and support of everyone involved in manufactured housing, has been working for since our inception.

I’d like to express my gratitude to Dennis Hill at ShowWays and the member associations of the Midwest Manufactured Housing Federation (MMHF) – Kentucky Manufactured Housing Institute, Illinois Manufactured Housing Association, Indiana Manufactured Housing Association Michgan Manufactured Housing Association and Ohio Manufactured Housing Association – for making the resurrection of this venerable show possible. Now it’s up to all of us to ensure its success.

The Louisville Manufactured Housing Show was first conducted over fifty years ago and had an unbroken string of success until market conditions forced the cancellation of the 2010 show. We are very happy to see it back and hope that this show is just the beginning of an even longer unbroken run to come. If everyone from exhibitors to attendees make just a small extra effort to make the 2011 show a success, we can help ensure its current and future success.

No matter where you are, please make an effort to attend the 2011 Louisville Manufactured Housing Show and send a clear signal to the markets, the nation and the world that America’s affordable housing choice is back and better than ever.


Watch MHMSM.com for more news about the Louisville Manufactured Housing Show as we receive it. Keep an eye on developments on MHMSM.com‘s Masthead Blog, News at Noon Podcast and

Social Networking ripples can cause much bigger effects for manufactured housing

October 21st, 2010 1 comment

I live in Danville, Kentucky – a town of about 15,000 that has been named “one of America’s Best Small Towns.” As charming as our little town is, every so often a trip to the “big city” is in order. What this has to do with manufactured, or any factory-built housing will become apparent. This past Sunday was my wife’s birthday. We decided to go for dinner at Sutton’s Italian Restaurant in Lexington, KY. Sutton’s is a client of mine (we did their website) and this was their new location. I really like to keep up with what my client’s are doing as having knowledge of their operations helps me do a better job of marketing for them.

We ordered some wine, recommended by owner Gordon Lewis, a locally produced Merlot from Jean Farris Wineries. Notice how the locally-sourced product was the one recommended. It was a very good wine, the best Merlot I have ever had – and I’m NOT a big Merlot fan normally.

So far, so good. It’s the next succession of events that I wanted to point out. We ordered an appetizer. One of our favorites in Italian restaurants is calamari with marinara sauce, so we decided to go for that. Well, the calamari was super! It mixed in was a special treat. Banana peppers (peperoncini) which had been sliced into rings like the calamari and fried along with them. Exceptional.

So I took out my iPhone and photographed our half-finished plate and posted it on Facebook. Within minutes, a friend who didn’t know of the restaurant’s new location asked me where they were.

He’ll be checking out the new location shortly with his entire family. Now, my question is… how much benefit will Sutton’s receive from a picture, a caption and about a minute that it took me to post it to Facebook? Five people will eat there as a direct result. How many more read the post, now know the new location and will find their way there over the next few weeks?

And what’s it worth if they like it, return and tell their friends?

Even if the restaurant has no idea where those customers originated, they benefit from that small bit of social networking. It happens that Sutton’s has a Facebook page of their own, so those reading my post can easily find them on Facebook. And or course, their Facebook page has a link to their website.

So round and round it goes, a small ripple in the pond of information creates a much larger result. Sutton’s pays their employees who then spend the money in the local economy and the additive value of a dollar spent adds to Lexington’s GDP.

More ripples in our various ponds are what will get the economy moving again on a local, national and global basis. It’s not hard. Go make a ripple today, even a small one. It will will multiply as the circle widens.

And don’t forget to post every new thing your business does on your website, your blog, your Facebook page, your LinkedIn status and tweet it on Twitter to boot. Have a new home on your lot or in your community? Install a new home? Performed some community service? Hire a new sales person, customer service rep or installer. Each of those is a small stone causing a small ripple that grows and grows and…