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Posts Tagged ‘KEC’

All Success Starts With This!

January 17th, 2014 No comments

You may have the most talent of anyone on the planet. That is no guarantee of success.

"Patience, persistence and perspiration make an unbeatable combination for success.”ArrowARZTsuccess-free-digital-photos-net-.jpg
– Napoleon Hill

Or how about this?

 

 

Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.”

Calvin Coolidge

Or this?

“A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success.”

– Elbert Hubbard

The U.S. and British military have used variations on this theme, Proper planning and preperation prevents poor performance. So true!

The best system in the world, improperly used, will produce a diminished result. But the reverse is also true, even a so-so system, applied within vigor, will produce a better outcome than no system or a poorer system will.” – The Elk

Too many people in our industry just wing it. That's wrong!

Too many in our industry fail to dedicate themselves to learning or developming a process that will work for them.

Start with a good attitude. Then, make a decision, a commitment you won't go back on.

Manufactured Housing has a tremendous story, and too few understand it. Too many have their minds closed to manfuactured housing! Who's fault is that? Let's start by looking in the mirror. We have to own this, we have to change it in our market(s).

Learn how to expose more people in a positive way to our industry at a free seminar in Louisville KY at the KEC, Wednesday January 22 and 11:10 AM.

Can one session change your world? No, but it can be the start! Consider these quotes:

Tony

I appreciate your training session with our team…I have heard so many positive comments about your presentation I love the way you stay so positive and stay so excited about what you do it is contagious you have my team modivated…Thanks again for a great presentation.”

Chris Lindsey, VP UMH

 

Tony,
Great job!”
– Sam Landy, CEO UMH.

northwing-kentucky-expo-center-credit-kyfair-org-posted-masthead-blog-mhpronews-com-.jpg

If you have not already pre-registered, you can bring photo ID and sign up at the door, like these pros did last year.

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The presentation will be in the Seminar room, which is across the big lobby from the entrance shown above, see the map below.

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Success is a process. It begins with a good attitude and a decision. It continues with proper prepearation that prevents poor performance!

We will introduce you to the ways you can change the image of manufactured housing in your market, one person at a time! See you in the seminar room, on the show floor, model homes and mixer.

Please stop by our booth #115 for a free handout that will connect you with the resources for building your future! ##

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Selling $2,000 – $20,000 “Mobile Homes” vs. Selling $40,000 – $200,000+ Factory Built Homes

January 5th, 2014 No comments

It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced from $40,000 to $200,000 plus, our industry will continue new home production levels at historic lows.

Is there a way to sell more “residential” style homes without abandoning the pre-owned and entry level VOG homes most sell? Yes there is!

We know from real world experiences from coast to coast and border to border that factory built homes can compete head to head with conventional construction. Nor are we or are clients the only ones! There are operations that 'get good' at attracting customer who have good credit or who can write the check for a nice 'residential style' manufactured or modular home.

Bottom Feeding or Going for the Gold?

The Harvard study on rental housing, 10,000+ baby boomers retiring daily and the need for 20,000,000 new housing units by 2030 are all factors that point to a huge opportunity for a manufactured housing industry slowly coming back up to some 60,000 new home shipments per year.

Our experience shows that by reaching out to a broader mix of customers – not abandoning the lowest rungs on the housing ladder while reaching out with appropriate marketing to the better qualified customers – can work!

In his exclusive interview MHProNews.com, A Cup of Coffee with…Rick Rand, the award winning community owner/operator referenced 'bottom feeding.' This was a reference more to credit worthiness, and was not meant to be a put down to anyone, but rather points to the fact that so many in our industry fail to attract the more credit worthy customers. As more CFPB regulations kick in during January 2014, the need for retailers and communities to attract better credit customers or those who can pay cash becomes ever more clear.

In the interview with Hall of Fame inductee and highly successful independent retailer Mike Evans, training is part of the key that makes for their success.

At the 2014 Louisville Show, a number of seminars will be presented that are geared towards introducing communities, retailers and builder developers to facts and systems that work today to improve image, attract better qualified customers and sell more homes.

The traffic on the Louisville Show website tells us that the #1 page being accessed after the home page is the seminar page! Industry pros are pre-registering to attend the show in record numbers post 2010, and the seminars are expected to be robustly attended.

The map to the seminar rooms at the fabulous Kentucky Exhibition Center (KEC) is shown below.

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At the Louisville Show, on Wed at 11:10 AM, immediately after the finance seminar, we will present a FREE session introducing some of our free, low cost or good ROI ways to improve image and grow results.

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You won't learn all our proven methods in less than an hour, but you will discover more than enough ways to improve and grow your business!

Don't take my word for it, see for yourself why we've received literally hundreds of Linkedin endorsements and dozens of recommendations over the years. See for yourself at the page linked above or throughout the MHC-MD.com website.

Then on Thursday, if you are in the MHC business, make sure you attend the Lesson's Learned session lead by MHC veterans! You can learn more at this link, and we will announce more details on that days ahead.

Financing you can use TODAY, Marketing and Sales tips and MHC insights from proven pros, all this and more awaits you at the 2014 Louisville Show…just 2 weeks away! Mark your calendars, change your plans, don't let the weather scare you away from the indoor comfort of the most popular venue in manufactured housing in 2013!

Selling $2,000 to $20,000 homes is easy. Discover at the seminar above insights into our proprietary system that we use to market and sell the $40,000 – $200,000 plus homes, including high end homes in land lease communities!

When we are not in the seminar room, you will find me/our team at booth #115, right by the main entry doors. Please do stop by to say hi, and you can collect something special that can help you grow your results in 2014. ##

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Turn Mistakes into Fans

January 27th, 2013 No comments

We all make mistakes. Unexpected stuff happens. But when it does happen, what do you – as a professional, manager or owner – do? Because a well handled problem is an opportunity in disguise.

Let me share a pair of examples that both revolved around the Louisville Show.

I contacted the Crown Plaza about using their conference room and hospitality services to host our recent INTRO to MH Opportunities Day event. They came recommended. That said, a series of unfortunate events took place. The Crown staff apologized…sort of…the manager in charge was the nicest, but at the end of the day, they failed to fix what went wrong on their end.

As those who attended know, the event was held instead at the Hilton Garden Inn near the KEC and Louisville's airport.

The front end of the planning was handled well. We booked. Both immediately prior to the event and at the event itself, some things went awry. What did the Hilton's staff do?

In each and every case, they responded immediately, professionally and fixed it.

It would have been nice to have had a list of all the names of all the people who at every turn made good customer service a reality. But I did grab a photo with three of the many, as showmen above.

They will be my first call next year as a result. I'm their fan now.

In my work with MH Retailers, Communities and others in our industry, we see mistakes happen. We advocate doing right by the client, because it routinely pays to do so. Do what's right. When things go wrong, admit the glitch and then make it right. When you do, it often comes back to you. ##

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

MH Pros – Make More Money in 2012!

October 23rd, 2011 No comments

Access No Money Down Finance,

Free Sales Training, Business Building Seminars & More

 

Yes, You Can! Grow your Sales, Profits and Business in 2012 with free Louisville Manufactured Home Seminars!

 

The Louisville Show offers an unparalleled opportunity to start the new year with a positive bang. Who says? Here is one of many sample comments:

Rising Sales posted on MHProNews.com

It was great to have the Louisville Show back in 2011! It has always signaled the start of the new selling season. The spirits were high from those in attendance in 2011. I think the 2012 show will be more exciting and rewarding.”

Knute Chauncey, Tie Down Engineering

 

At the Louisville Show you can compare products and services from some 80 plus vendors and suppliers, PLUS see dozens of new homes, all indoors!

 

With the business building seminars, you can “Learn more to Earn more!” See this incredible line up of topics that manufactured home retailers, community owner/operators and builder/developers can attend FREE during the 2012 Manufactured Home Show at the Kentucky Exhibition Center (KEC) in Louisville KY.

 

1) What's working for MH Retailers and MH Community Operators in Sales Today. Get the “Best of the Best!” in retail sales and profit making practices  learned from Top selling U.S. Manufactured Housing Retailers. Chad Carr from Rainmaker Software will be doing a recap of the best ideas presented by top manufactured housing street retailers and community based sales operators from across the country from their November 13-15th 2011 summit meeting.

 

3) The Best Third Party Manufactured Home Financing Available Today! All of the top manufactured home retail lenders will present their best programs in this workshop.  In alphabetical order, 21st Mortgage, CU Factory Built Lending, Triad Financial and US Bank will present their best finance programs as part of panel discussion on industry financing available right now! FHA Title II lenders also plan to attend. Learn what's available Today to sell more homes at your retail center, community or development!

 

Mike_Moore_2) "If you want to sell more homes, stop selling!" Creating Your Successful 'New Economy.'  Mike Moore, of MHSpeaker's Trainers and Making Customers.  Moore will explain how an adjustment in how one approaches customers will positively impact the otherwise bruised and broken customer/sales relationship.

 

4) The Best Community Financing and Refi Options Available Today! Big name lenders and community specialty mortgage brokers are planning to share their best programs available to finance or refinance your manufactured home community!

 

5) Federal Program offers No Down Financing on Fee Simple Sales! Can you really get rate competitive, no down payment, low closing cost loans legally on manufactured homes sold in fee simple sales? Thousands of Industry pros will be surprised to know that the answer is 'yes.' This may sound like a dream come true to some, but this is a real federal loan program that federal officials have tentatively committed to presenting to 2012 Louisville Manufactured Home Show attendees!

 

These seminars will be held on January 11th and 12th, 2012. Other presentations and speakers may also become available, and as plans evolve, we will update you as the information becomes available.

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Louisville is where CEOs and executives from major companies, association leaders, and literally hundreds of the 'mom and pop' businesses all come together. Here is your chance to see dozens of new homes under one roof, talk to manufacturers about your needs and compare. Some 80 service and supply firms will be there!  The Midwest Manufactured Housing Federation, Dennis Hill at Showways Unlimited and hundreds of others work hard to make this the event to start the New Year. 

You should be there.

 

Members of our MHProNews.com team and I will be there too, so I hope to see you at Louisville 2012. For more info, click here. # #

 

post by

L. A. 'Tony' Kovach
Publishers and Marketing Director
MHProNews.com & MHMSM.com
http://www.linkedin.com/in/latonykovach