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Posts Tagged ‘Joomla’

Refreshing Your Manufactured Housing website – why?

August 22nd, 2010 No comments

…you can’t have a revolution without change.

As stressed in The Manufactured Housing REVOLUTION, you can’t have a revolution without change. Several times in the past month or so, we have mentioned the necessity to keep your website information fresh.

You may have changed models, prices, options or other important information. Sometimes the website lags behind. That’s not a good thing because according to the National Association of Realtors® (NAR), some 80% of home purchases begin with the buyer doing research online.

Outdated information on your website can cause them to conclude that your business is out of touch with the market and may lead them to eliminate you as a possible source for their new home without further consideration.

Web design that hasn’t been refreshed in a long time (5 years is way beyond the optimal lifespan of a website design), can leave your business looking as outdated as the design itself. But that is a topic for another post.

There a lot of reasons why the information on a retailer’s or community’s website becomes outdated. One of the most common that I hear is that the web designer has disappeared, gone off to college or gone out of business – the recession has taken a lot of good web designers out of the field.

When the person that designed your website becomes unavailable to do updates, for whatever reason, the website tends to recede into the background of company concerns.

An out-of-date website’s effectiveness as a marketing tool becomes quickly compromised.

Bad move. An out-of-date website’s effectiveness as a marketing tool becomes quickly compromised.

Does your business or community website have current information on homes available right NOW at your location. If not, why not?

Is it because there is no provision for that information on your website? Or is it because there is no one available who knows how to do it? Or is it just too difficult and time-consuming to keep it updated?

Those are all common reasons for not having an updated homes list on your website.

How about your customer or community newsletter. Do you have one? Do you send it by direct mail or physically distribute it in your community? Do you email it? Do you keep a current issue and an archive of past issues on your website?

Again, if not, why not?

If you don’t yet have a website for your business, now would be the time to get one set up …

If you don’t yet have a website for your business, now would be the time to get one set up as the situation improves both in the general economy and in the Manufactured Housing industry.

What you are looking for is a solution that is easy to update for you or your web designer. An easy to update application will save you both time and money and simplifies keeping your website updated

Adding one or more blogs to your current website or creating a new website with blogging capability is the answer to creating a newsletter or listing single properties in a Search Engine Friendly (SEF) environment.

The Search Engines L-O-V-E blogs – blogs are (or should be) updated on a regular basis and they archive all of the information published to them in an organized archive. Search Engines try to supply searchers with solid, up-to-date information and a well-organized, organically growing website gets their attention.

Your chances of achieving a high search engine ranking in your region is greatly increased by having a blog, and you can have more than one blog attached to your domain.

For instance, MHMarketingSalesManagement.com has the main database-driven website with over 900 items and has blogs like this one that feature individual writers such as myself, Editor L.A. ‘Tony’ Kovach and Tim Connor as well as the Industry Voices and Inspirations blogs.

A blog (or blogs) can be added to any existing website fairly easily. A blog can also be the primary website by using pages more prominently than posts. A good example of this is the website I created for a limousine company in Danville, Kentucky and which now holds the #2, #3 and #4 spots for it’s keywords in Google’s Search Engine Results. It has all pages and no posts at this time and so functions as a traditional website.

The takeaway from this is that whether you have a website or not, you should consider adding a blog to your online marketing toolbelt. Use it to share new homes you have available, keep customers updated on what is happening in your company or community, get that newsletter online or perform any number of other online marketing related tasks.

Twitter followers: How many are too many?

May 5th, 2010 No comments

Twitter stylized logoTwitter can be a great way to get interested persons to follow links in your tweets and increase your website’s traffic. They can bring you new leads, prospects and customers.

In your zeal to gain new followers, it is easy to find yourself getting less quality even as you gain followers. This can happen when you employ software to shortcut the process of finding new followers.

You’ve seen tweets that say “Find followers automatically. I got 2,000.” and the link to the service. Sounds good, right? Then why do the Twitter accounts featuring these “spam” tweet often have less than 100 followers?

The answer is the service is far more interested in getting other Twitter users to sign up than it is in getting you new followers.

You just end up posting hundreds of their “spam” tweets that end up driving your followers away. They might not un-follow you, but they won’t read your tweets either and therefore won’t be clicking through to your website.

And, for a business, getting followers to click through to your website or to visit your location is the primary reason for even having a Twitter account. But you have to offer good material in the form of links to worthwhile content as well as short, standalone information.

And the more you tweet, the more potential followers are exposed to your content. I recently made one change to MHMSM’s Twitter strategy and our new follows have increased by ten-fold.

And the followers we are getting are higher quality as well. THey have found us based on our tweets, not by any phony signup techniques.

I’d rather have a few hundred followers who are actually interested in what we offer than a few thousand who are just trying to run up their follower numbers.

What should you do to maximize the number of high-quality followers on Twitter?

  1. Auto-follow those who follow you. I use SocialOomph.com to auto-follow and to send a quick DM (Direct Message) to my new followers.

    You can also use SocialOomph to handle multiple Twitter accounts, to schedule updates, post updates to Twitter, Facebook, your blog and more. You can also shorten links using SocialOomph’s free services. SocialOomph has a professional version available as well that adds many more features. I haven’t tried the pro version as of now.

  2. Use AutoTweet software to be sure that all of your WordPress posts or Joomla! articles are tweeted as soon as you publish them. You can get the WordPress AutoTweet Plugin here and the Joomla! AutoTweet Plugin here. But be sure that you configure them correctly or they will look like auto posts and likely be ignored.
  3. Reply to any DMs you receive that aren’t auto-generated. If someone takes the time to contact you about something interesting you tweeted, be sure to respond to them personally. It IS called SOCIAL Networking.
  4. Don’t spam people with constant ads for your product or service. Give them great info and then slip in a plug once in a while. I’m never offended by someone who gives great info pushing something they like, but if all someone ever sends me are ads, they might just get un-followed.

The bottom line is to get yourself a Twitter account, tweet consistently and treat others as you’d expect to be treated. Twitter can help you build business just as it has helped thousands or others. Treat it as a serious resource and it will work for you.