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Now That’s REMARKABLE!

January 20th, 2012 No comments

I heard someone the other day say,”In business today, you can no longer be average, you have to be remarkable.”

It’s true, but maybe not in how you may initially think. What does “remarkable” mean? I looked it up. Among the words in the definition were great, extraordinary, striking, unusual, uncommon, exceptional, phenomenal, super, unique, wonderful and miraculous.
 
Wow. How can my business be all that? There are very few companies in this world that are or have develop products that are all that. Apple comes to mind. My iPhone and iPad have changed the way I live. I have the internet, my emails, my work documents and much more right in my pocket. I find this to be remarkable. But does our industry have the “game changing” forces that technology companies have?
 
We at MHProNews.com think the answer to that is 'yes.' Manufactured Housing can be as life changing for someone seeking quality affordable housing as that smartphone can be for me or others.
 
So how do I or how does my business become remarkable? Well, think about the literal definition of remarkable. “Worth making a remark about.” Get people to think and talk about your product or service.
 
Back to Apple for a minute. People didn’t know that they needed an iPhone until Apple told them they did and then my friends, clients and co-workers told me I did. Then I got one, and I’ve told countless others and now you about it. That’s remarkable.
 
At the 2012 Louisville Show, there were some 80 exhibitors, in booths side by side, each with a different message that they hoped attendees would remember and talk about long after the show was over. To do this, each had to find a way to make their product or service remarkable.
 
Think about Apple, or McDonald's or any product or service that comes rapidly to mind. What do they have in common? Among other things, marketing and advertising! If you are a company that exhibits at a show or event, what are you doing to stay on people's minds after the show? Are you promoting yourself via a popular Business 2 Business site such as MHProNews.com? Are you making sure that the people that saw you at the Show will remember you after the show?
 
If you are marketing to consumers, are you using the latest methods? Are you attracting the most qualified buyers? If you have business development challenges you can't solve in house, are you seeking the solutions and expertise needed to solve them?
 
When you are marketing and advertising properly, it doesn't cost, it pays! Or as great automotive promoter, magnate and pioneer put it so well:
 
"A man who stops advertising to save money,
is like a man who stops the clock to save time."
– Henry Ford
 
Exposure, along with a message that resonates with your prospects is the key. Concepts, ideas, products that spread, Win. Sell it to the people who are listening, the people who care and they’ll tell their friends and colleagues. That’s how you become REMARKABLE! # #
 
post by
 
Jeff Templeton
Business Development and Advertising
 
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals
 
Office – 954-217-2571
Cell – 954-593-8897
 

 

Customer Service and Technology in Manufactured Housing

May 8th, 2011 No comments

iCafe LogoI’ve often used this platform to tout the value of customer service, customer appreciation and technology. But rarely have I had the chance to combine them.

Last week, at MHI Congress & Expo in Las Vegas I had the pleasure of speaking with the representatives of iCafe who were exhibiting there.

Of course, we chatted about what we did and I was impressed by what I learned about them.

Craig Bollman and Joan Thayer, developers of the Monte Vista Village Resort in Mesa, Arizona launched iCafe as a pilot program after “realizing that the industry would not have survived without keeping up with the changing needs and wants of the customers.”

iCafe at Monte Vista Village Resort in Mesa, Arizona

“The iCafe is modeled around both a Starbucks or relaxed social center and the ‘Genius Bar’ at Apple Retail Stores. The Cafe is located in a freestanding building within the Village of Monte Vista and is open extended hours, often conducting appointments into the evening hours. The Cafe combines a social setting with hands on training and instruction for retirees in the use of applications on iPods, iPads, MacBooks, and other Apple devices.”

The iCafe brochures goes on to state “The relationship between the iCafe and the Apple Business Department was formed to insure that the instructors were both knowledgable and passionate towards the retirement generation. The average age of those attending classes in the iCafe is over seventy, and for the most part are intimidated by such forward technology. The educational staff, under the guidance of the iCafe administrator, has been successful in bridging the generation gap.

The iCafe keeps extended hours for walk-in traffic and condusts “larger workshops have been held that focus on APPS (applications) to travel home with, APPS for health and well being, the safety and security on the internet, and using Facebook. The staff is constantly presenting new ideas to keep residents involved such as the Walking Club using the iPod as a pedometer or teaching the iTalkie APP to the homebound to use incase of a fall.”

The iCafe concept intends to help community residents overcome their fears of technology and help them stay connected to family and neighbors at a time in their life when they may be spending more time at home, disconnected from the world around them.

As people live longer and more independent lives, technology becomes an important gateway to staying connected. iCafe is a product of two persons desire that their residents be able to make the most of it.

You can have an iCafe in your community. For more information, contact Lisa Benjamin, the iCafe administrator at 480.380.4586, or email her or visit the iCafe website.

10 Ways to Get the Most Out of Technology

January 27th, 2011 No comments

The New York Times logoA recent article by Sam Grobart in the Technology section of the New York Times lists 10 things you can do to for a better experience with your computers, smartphones and assorted gadgets. And often at no cost.

“…the tech industry has given you the impression that making adjustments is difficult and time-consuming. It is not.”

From protecting your photos and files from theft, accidental loss or crashes to protecting your devices from viruses, this article is packed with good advice.

One piece of advice that I have been giving for a few years that also appears in the article is “STOP using Internet Explorer!” Using a modern browser like Firefox, Google Chrome or Safari will give you a better browser experience and offer you a wide variety of add-ons and features.

Firefox, Chrome and Safari are available for Mac and Windows – Firefox and Chrome are available in Linux versions as well.

Read the complete article at the New York Times »

This post was originally published at:
http://BobStovall.com/10-ways-to-get-the-most-out-of-technology