Archive

Posts Tagged ‘inspiration’

Chicken’s Don’t Fly!

September 20th, 2014 No comments

In the sales training sessions we provide retailers and manufactured home communities, we express in various ways that success begins with the proper mental outlook.

"Your attitude determines your altitude" is a truism. How many sales greats did you know that are negative or believe it can't be done?

By contrast, the positive "can-do!" and "go-giver" professionals run circles around those whose own thoughts chain them to minimal or no results.

The original – and still main URL – for MHProNews is MHMarketingSalesManagement. Marketing, Sales and Management are three pillars for business success. Before someone gets good at these, we see that attitude or a can-do belief is essential.

This is one of many reasons why we have the INspirations blog, or articles by Zig Ziglar, Tim Connors or others geared to lift the mind, and thus sales results.

If you want to rouse yourself – or your management and sales team – with facts that spotlight why manufactured housing is so amazing, watch the first ten minutes of the MH video linked here.

Introduction to Manufactured Housing

It is the kind of powerful back-to-basics that will remind many why they got into this business in the first place.

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If you take the most talented athlete – but discover they have a defeatist or negative mind-set – will they perform as well as the more motivated player sitting next to them?

Zig Ziglar's famous book – See you at the Top! – encourages a "check up from the neck up." Early in his career, Zig sold his personal stuff in order to survive, before he got his own head on straight to understand an excel at presenting the product he offered that lead to his legendary sales career.

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As a youth or teen, when I

> mowed lawns, or

> scrubbed black heel marks off married dorm floors, or

> rang up orders at McDonalds, etc.

I was taught to give my best. It made the work more pleasant to have a good attitude. At that McDonald's, they ended up creating special role for me, 'team motivator.'

Years later, when I started selling manufactured homes, the company I worked for had no training program. I found good reading and listening (audios) resources to help advance my career. But the foundation was and remains the belief that if others could do it, then I could too.

successful-people-are-simply-those-with-successful-habits-brian-tracy-wikicommons-poster-(c)2014-mhpronews-com-

We help recruit and train new sales talent for MH industry clients. Some rapidly turn into top performers. When I interview candidates, part of what I'm listening for are clues to their attitude, confidence and willingness to learn.

Those with lax motivation or who are unwilling to learn, usually don't. I don't suggest hiring them.

Invest the time daily to get and keep your attitude and that of your team up. Then, feed them good information and "how to Improve" resources and training, and you'll see bottom line results routinely improve.

Invest in you and your teams attitude and knowledge daily. Because:

“Eagles fly high! Chickens don't fly.” – The Elk. ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By LATonyKovach.com

Who Kicked Your Cat?

July 24th, 2014 No comments

Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is wise to be patient and to ask or reflect on Zig's question, “Who kicked your cat?”

The person doesn't even have to be a pet owner for this to apply. The cat is a metaphor for something someone cares about, and that something has been “kicked” or injured, and so the person with 'the kicked cat' isn't in a good mood! The possible causes are many, and often may have nothing to do with you.

Image-credit = biggsuccess-posted-on-mhpronews-com

Image credit = biggsuccess.

On the consulting and training sides of our operation, we are big believers in positive attitude, but also for tuning in to what the prospect is thinking or feeling. Selling isn't manipulation! At its best, selling is the noble process allowing your or a colleague to successfully engage a person to best determine the prospects needs and abilities, and then professionally guide them to the best options that fit. If you've done your job well, the customer isn't so much 'sold,' as they buy.

If the prospect or the person you are meeting or talking with is in a foul mood, think, what is the cause?

To do that professionally, you have to be focused more on them than on you. When you note that someone is in a foul or off mood, it's best to think HALTS. HALTS describes the routine causes for someone being 'off.'

  • Hungry
  • Angry
  • Lonely
  • Tired
  • Sick/Stressed

Once you discover which of these HALTS factors may be upsetting the balance for yourself or another, it is easier to address and thus get on with the tasks at hand.

people often say that motivation doesnt last well neither does bathing, which is why we recommend it daily - zig ziglar-posted-cuttingedgeblog-mhpronews-com

Photo credit, ZigZiglar.com – graphic  © 2014 by MHProNews.com.

Professionals need daily motivation. Who says? Zig Ziglar, who inspired tens of thousands to do more, including our industry's legend, Jim Clayton! We provide that motivation in articles by Ziglar himself, by thoughtful, successful professionals such as Tim Connor, or by submissions by myself or a number of others to our industry leading motivational module, our free INspirations blog.

i-do-think-that-a-person-can-adapt-and-change-successfully-into-a-can-do-mindset-provided-he-she-is-willing-to-make-the-commitment-to-learning-jim-clayton(c)2014-lifestylefactoryhomesllc.

Still by ManufacturedHomes.com – poster © 2014 by MHProNews.com.

I've said it before, and will do so again. Let me recommend that you keep your team informed daily on their industry and on better ways to present the great stories about manufactured and modular homes! 15 minutes a day is the minimum you and your team should be on this site, and 7 minutes daily on MHLivingNews.com. At the end of a year, don't be surprised when you find that your team is doing so much more than they ever did before; and have a better 'can-do' mindset too.

FYI, when you need a corporate or association speaker, marketing, a sales coach or trainer, you can contact me at the phone or email below. If I can't help you, I'll point you to others if needed.

Your-Business-Sign

What's your best investment?
If you don't answer your career or your business, think again.
Which do you have more influence over, your business, or someone else's?

Growth happens because you invest time and resources in yourself and your people. Who says? Ask the legends, almost all of them would agree that applied knowledge is powerful and profitable. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Content Marketing World!

May 4th, 2014 No comments

We've quoted Sunshine Homes President, John Bostick's memorable saying, “Easy doesn't pay well.” There may be 'easier' ways to market, if you have a big budget than using 'content marketing.' But content marketing has tremendous advantages when it comes to getting organic Search Engine Optimization (SEO). So we have been believers in Content Marketing for years.

Did you know?

content-marketing-world-ad-cleveland-ohio-airport-terminal-cutting-edge-marketing-sales-blog-mhpronews-comContent Marketing is so big, they have their own events. In a recent trip to Cleveland OH, I couldn't help but notice the banner ad which promoted their upcoming Content Marketing World event.

What is Content Marketing?

The Content Marketing Institute uses the following definition:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Let's be candid. Industry News, Tips and Views Pros can Use can be seen as a form of content marketing, just as Fox News, MSNBC or other media platforms are a way of attracting certain target audience.

In our case, the content we deliver here on MHProNews.com is specifically designed information for the manufactured housing professional, investor or other aficionados or experts keen on our topics.

Does that mean that the news and views are not real? Not at all! In fact, it is precisely because we share relevant information on MHProNews.com that you and thousands more like you log on daily here. The featured articles on our home page often provide business building tips, inspiration or more.

One example is our website builder/designer, Joe Karn's, who this month sounded off on Creating Marketing Plan.

How can YOU Use Content Marketing?

If you have a website, you should be keen to create relevant content for your target audience!

Did You Know?

Did you know that some websites are better than others at maximizing the SEO power of content marketing? It's true!

For example, there are some 'freebie' websites out there that better for them then they are for you. When you consider the value ofmens_brown_derby_leather_shoes-wiki-commons-posted-cutting-edge-marketing-sales-blog-mhpronews-com your time, you don't want to waste time on a website that could cost you in the algorithms that Google, YouTube, Yahoo or Bing use to decide what ranks higher in an unpaid or 'organic' search result.

Put Yourself in Your Target Audience's Shoes

woman's-red_shoes-wikicommons-posted-cutting-edge-marketing-sales-blog-mhpronews-comBefore you type the first word or take the first photo, or create the first video, think about your desired target audience. Is what you plan to share of value or interest to them? Once you can formulate a message that is meaningful to your target audience, then you are on the path to good content marketing.

For example, our target audience are the MHPros and investors. What do they need to know?

Legal topics –

 

Marketing/Sales – Brad Nelms, Joe Karns, Scott Stroud, Tim Connor, LA Tony Kovach and more.

featured-articles-mhpronews-home-page-cutting-edge-marketing-sales-management-blogCruise the home page, center column, and you'll see the featured articles for this month on topics ranging from events, interviews, management and more. See the graphic from our home page, to see where the featured articles are every month.

Remember, content marketing isn't just using key words to 'trick' a search engine or reader into coming. The idea is to provide REAL Value to the reader, so they will keep coming back!

Certainly, there is more to content marketing than what's noted here, but that's why people charge the bucks for attending the seminars at Content Marketing World.

Think about your target audience(s), and try to provide not just content, but routine content that is of relevance to them. Then, get that message in front of that audience. When you do, over time, you will build an ever larger – and given quality, a loyal – audience that is a win-win for the audience and you too. ##

(Image credits – Content Marketing World = MHProNews.com, Shoes = Wikicommons)

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Attitude and Success

September 15th, 2013 No comments

We've long believed that outlook and attitude are important, which is one of many reasons we have had an Inspiration blog on our MHProNews.com site since early on. I had this clipping in a notebook, and during our recent packing to move process, saw this and felt it was an ever timely item to share.

The following is quoted from Texas A&M Coach Bob Starkey's “Hoop Thoughts” website.

"The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, then circumstances, than failures, than successes, than what other people think, say, or do. It is more important than appearance, giftedness, or skill. It will make or break a company, a church, a home.

The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past. We cannot change the fact that people will act in a certain way. We cannot change the inevitable.

The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you. We are in charge of our attitudes."

            -Charles Swindol

I can see why a coach would love this quote, don't you? Why not share this with your peers and colleagues and remind them that:

  • manufactured housing is about half the cost of conventional homes, according to the U.S. Census Bureau statistics.
  • That incomes are down, but expectations go on for the American dream of home ownership.
  • 10,000 are retiring daily, and many of those don't make enough to make ends meet on.

We could give a host of reasons why we ought to have a good attitude, but the fact is that attitude comes from within, not without. Do you see the glass as half-empty or half-full? Start looking for the good, start making the most of what you have every day.

eagle_in_flight-wedge_tailed-credit-wikicommons-posted-free-resources-mhpronews-com-.jpg

Eagles fly high, its chickens that don't fly.

Attitude can make or break you or a team member, so it truly does determine someone's altitude. ##

PS: Check our many Exclusive and Red Hot Featured Articles for September and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

What is Sales? What does it mean to Sell?

August 24th, 2013 No comments

This may seem to be a rather odd question at first for a marketing and sales blog. But for many sales pros, you will get the importance, value – and even fun – of this question right away.

What is Sales?

There are a number of definitions possible to the word “selling” or “sales.” What is the one you use?

This may be more important than you think. We aren't going to say there are any 'wrong answers.'

My fellow MH friends, peers and colleagues, let's be honest! MH is different than cars, boats, RVs, conventional houses, townhouses, condos or apartments! 

That difference CAN be a POSITIVE. But if we don't understand sales (or before selling takes place, pre-sales marketing), you or your team will never reach your potential in this industry.

Here is an example of a googled definition:

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Seeing with New Eyes

Image Credit: mbrewergroup

There are many definitions, but the last one suggests something that is critical for manufactured housing pros to realize. One of many that I like is:

“Sales is a transference of emotions.”

There are hundreds if not thousands of professionals in our industry who are not 'true believers.' If the person behind the reception desk, the sales pro, manager or others in the industry don't believe in the amazing value of manufactured housing, certainly that attitude may be picked up by a prospective customer. Almost as bad, is when an employee goes home, and disrespects our industry to family or friends.

Are you or your team mates transferring positive emotions, neutral or negative ones about manufactured homes?

This is why attitude is so important. Need a check up, from the neck up? Please visit our Inspiration blog, you could do it right now, today. Because when the emotions being subtly transferred are off, sales will suffer. But the opposite is also true!

Get your team on board with a better attitude and more professionalism regarding sales starting today. ##

PS: Check our many Exclusive and Red HotFeatured Articles for August and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach