Posts Tagged ‘infographic’

Videos, Marketing, Sales and Your Manufactured Housing’s Business’ Bottom Line

June 18th, 2015 No comments

An infographic can be worth a thousand words. This infographic below, courtesy of Syndacast, speaks volumes.


Image credit: Syndacast. Click the above for full-sized download of the above infographic.

We plan more information on the use of videos for our BIG upcoming July issue! But let me share a few quick points. Some of these facts will surprise readers, but they shouldn’t.

1) While many videos are short (average time for a sample set is 4 minutes, 20 seconds), there are videos online that are 30 minutes or more that have millions of hits.

2) Stop and think! Video viewing is moving online, TV viewing – while still hot – is slipping some compared to online video. TV shows are 30 minutes to over 2 hours on some movies.

3) While video isn’t cheap, it is an amazingly effective investment. Done well, the ROI is amazing. It’s good for the bottom lines of businesses like yours in our MH Industry.

We’ve been testing and doing videos for our clients and for the industry-at-large for years. No one in MH publishing or providing independent marketing services to MH is doing more video than we are, much of it showcased on free The growth on MHLivingNews of visits and page views is proof that this type of campaign works.  The sales being made by our clients is proof too.

Video is not the only thing, but it is an important tool in the tool chest. We find that a balance of text, images and video is powerful.


If you are interested in a topic, any topic, you’ll watch and watch, right? Why should you think that it will be any different for someone who is considering making a purchase of $40,000, $75,000, $100,000 or more?


There are lots of ways to tell the Manufactured Housing story using video. This video for Sunshine Homes is one creative form of story telling.

Will a serious viewer watch a good video over 5 minutes? In Wisconsin, they could give you a one word answer.



Here is a demo of what is possible with a sound internet strategy. Four of the top 4 page one organic results out of 3.5 million possible results on Google. We provide turn-key services, marketing, sales training, coaching, consulting, copy writing, websites, Video. All geared for Factory built housing pros.

If you are considering doing video in your marketing, or are looking for ways to enhance the performance of your videos, please give me a call or send an email. Your bottom line can benefit from good video. Let us show you how. ##

PS: Download of full-sized infographic above, linked here.

By L. A. ‘Tony’ Kovach.

A New Trend in Marketing Communications

September 12th, 2012 2 comments

Politicians are doing it.

Companies are doing it.

Those trying to stand out in the jobs market or trying to advance their careers are doing it.

What are they doing to enhance their communications and increase their stature and image?


Here is an example of an infographic that was shared with me recently. They used a core message as a lead in, which we are displaying between the three dashed lines then followed by the infographic.

Robots Bring Jobs Back to the US

The rise of robotic automation in the manufacturing and packaging industry is often blamed for the steep job losses in U.S. manufacturing, along with the rampant outsourcing of labor to cheaper workforces. But a real look at the facts and stats show that things just aren’t that cut and dry.

Check out our infographic below and you’ll see the many ways in which robotics and the reshoring initiative can help increase manufacturing employment in the U.S. From providing improved safety measures in dangerous jobs, to introducing higher-paying, specialized positions that workers can be trained to fill, to laying out the true pros and cons of offshore outsourcing, this infographic sheds some light on the “other side” of the story.

Robots And Automation Bring Jobs Back To The U.S.. Courtesy of Kukaconnect.

Infographics are a combination of information and graphic, as the name implies. A well designed infographic can attract the eye and invite a deeper look.

As you consider your next print or web based message outreach, consider an infographic as one of the tools to make your message stick better with your target audience. ##

l-a--tony-kovachL. A. "Tony" Kovach and Spotlighting the MHLifeStyle = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500 or connect with me on Linkedin.


Whether you think you can or whether you think you can't, you're right. – Henry Ford