Imagine America during the Great Depression. There was virtually no federal social safety net then! While there has been suffering in the U.S. in what many call our recent "Great Recession" which began circa 2008, let's be honest. The great Depression days were far worse. This pair of photos from WikiCommons might help someone not …
Did you know… that professional selling is more than just 'telling?' that in the right circumstances, your prospect wants to be 'sold?' that good selling is not something you do TO someone, it is something you do WITH and FOR someone? that controlling someone in sales is just an illusion? Even in a society that …
Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it. Photo Credit – WikiCommons. We also tend to 'judge' or 'discern.' Labels are not just something on a can …
Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales Read More »
You know the drill. First, it's “that sounds too good to be true.” Or maybe it's “okay, that might work in XYZ's market, but that would never work here.” When I hear that, pardon me, but I can't help but think about all the similar stuff Henry Ford must have heard about his automobile! Or …
“Whether you Think You Can or Think You Can’t, You’re Right” – Henry Ford Read More »
It's an iconic brand found in over 200 countries around the world. For its first five years in existence, the formula included tiny amounts of cocaine. It was the original 'energy drink,' no wonder the short name for this product is "Coke." For decades, Coca Cola held a wide lead over any other 'like' product. …
Marketing Coca Cola: the Real Story behind the Real Thing and Manufactured Housing Read More »
"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in winter. It was MHC and RE industry legend, Sam Zell, who told some 200 MH Industry pros that we needed …
