We do all types of articles here on the Cutting Edge blog. From factual to fun. From serious to occasionally a bit whimsical. We may share statistics, proven methods in marketing and sales, and much more. But the common theme is business building, on or off line. This one is a bit of fun, and …
Help us help you help our Industry with the MH Advancement Project (MH-AP). Your company could drive more business and profits while protecting and promoting the manufactured industry. Before we dive in, let's briefly set the stage. Paraphrasing what more than one well known manufactured housing personality has said to me: 'In Washington DC, …
In professional sports such as football, knowing the players and their tendencies gives your team a possible edge. The exact same principle holds true in an industry such as manufactured housing. Be it the players on the business to business side, or the patterns of players in the consumers seeking a home, knowing their tendencies …
If you know anything at all about the internet, then chances are you already know that you can essentially 'buy' traffic for a website. There are resources like Google Ad Words and a myriad of websites where you pay to play the web marketing traffic generation game. Certainly, using other forms of advertising to drive …
When I first got into the Manufactured Housing industry, I really knew nothing about it. So, the first thing I did was went and visited a retailer near me. He had 3 or 4 homes on display and I asked the sales associate to show me around. As we walked in the first home, I …
