Imagine America during the Great Depression. There was virtually no federal social safety net then! While there has been suffering in the U.S. in what many call our recent "Great Recession" which began circa 2008, let's be honest. The great Depression days were far worse. This pair of photos from WikiCommons might help someone not …
Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business. Building an email list takes time, and effort. That translates into costs. But are the costs worth it? Frankly, as the it is a TOTAL no-brainer! The Direct Marketing Association …
Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing Read More »
Last year, Ben Kunz – Vice-President of strategic planning at media agency Mediassociates – penned a column in Digiday called, “In Defense of Banner Ads.” Kunz opened with a pithy set of points: “If you believe banners suck, you’re not alone. The poor things are so disparaged that the entire digital industry has repositioned them …
Dare to Compare! Banner Ads vs. TV or other Media Read More »
The Cutting Edge of Marketing and Sales blog is not about industry politics, as interesting or important as some find that issue. Rather, as the name implies, it is about selling more homes. That happens when you get and stay focused on Marketing and Sales, without ignoring the political or other matters that impact your …
It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced …
As regular readers and most industry pros know, manufactured housing faces unique challenges in marketing. We have a great product that is not well understood or appreciated by most of the population. We will talk another time as to the reasons why that could become a blessing in disguise for those who understand how to …
