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Quitting Time

October 10th, 2012 No comments

If you are involved in retail sales to the public in the factory built housing industry, what time do you 'call it quits' at the end of the day?

honorable-discharge-wikimedia-commons-credit-posted-cutting-edge-blog-mhpronewsThere are a surprising number of retailers and communities that I've visited and worked with that call it quits at 5 PM on weekdays. Some stay 'as late as' 6 PM. Just think, unless your focus is the seniors market and retirees, how many potential singles, couples, households and families do you miss using a 9 AM to 5 PM business hours approach?

During the years when I operated my own retail center, we had hours from 9 AM to 9 PM weekdays, year round. We had power and lights to our homes. Weekday evenings were a busy time for us, because no one else in our market did the same thing. We made the top 1% of the nation's retailers in sales, from a small town an hour's drive from the capital. Part of how we did this was by having 'normal business hours' that mirrored what other retailers in business did!

An outside audit of your business marketing and sales practices can often produce an amazing array of information that can boost business 25%-50%-75%-100% or more in short order. If you don't have a professional you can count on to do this for you, please give us a call or send me an email at the address below. ##

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l-a--tony-kovachL. A. "Tony" Kovach

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