Imagine America during the Great Depression. There was virtually no federal social safety net then! While there has been suffering in the U.S. in what many call our recent "Great Recession" which began circa 2008, let's be honest. The great Depression days were far worse. This pair of photos from WikiCommons might help someone not …
In the sales training sessions we provide retailers and manufactured home communities, we express in various ways that success begins with the proper mental outlook. "Your attitude determines your altitude" is a truism. How many sales greats did you know that are negative or believe it can't be done? By contrast, the positive "can-do!" and …
Another true story. We are driving I-4 West into Tampa, FL a few weeks ago. As I glanced at the billboard on the south side of the highway, my eyes caught sight of the sign captured in the photo below. What do you notice about this billboard? Photo credit, MHProNews. Yes, you've spotted it now …
Does Your Manufactured Housing Marketing have to be Perfect? Read More »
Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it. Photo Credit – WikiCommons. We also tend to 'judge' or 'discern.' Labels are not just something on a can …
Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales Read More »
You know the drill. First, it's “that sounds too good to be true.” Or maybe it's “okay, that might work in XYZ's market, but that would never work here.” When I hear that, pardon me, but I can't help but think about all the similar stuff Henry Ford must have heard about his automobile! Or …
“Whether you Think You Can or Think You Can’t, You’re Right” – Henry Ford Read More »
It's an iconic brand found in over 200 countries around the world. For its first five years in existence, the formula included tiny amounts of cocaine. It was the original 'energy drink,' no wonder the short name for this product is "Coke." For decades, Coca Cola held a wide lead over any other 'like' product. …
Marketing Coca Cola: the Real Story behind the Real Thing and Manufactured Housing Read More »
