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Posts Tagged ‘home lifestyle’

Start YOUR Free Manufactured Housing Image Campaign, Today!

April 6th, 2013 No comments

We don't require a multi-million dollar national campaign to improve the image of manufactured housing, as nice as it may be to have one. We don't need high dollar Madison Avenue advertising 'gurus' – who don't know our industry – to tell us what we ought to do. We know deep down what needs to be done, even if some may resist it. Improving our image can start in your market with even modest, but valuable steps.

This is my view, but it also happens to reflect what the CEO of high flying UMH, Sam Landy, said:

"People need quality housing at a reasonable price. We provide that. We provide a better product than apartments, townhouses, condo’s and single family homes for our customers. Apartment rents have been increasing. Single family home buyers now need down payments once again.

Given these changes…our sales will be far higher than today’s paltry 50,000 units and may even exceed the old records of three or four hundred thousand shipments per year…I’ve come to the conclusion that we are all responsible for our own marketing. If you want to be a great retailer you have to pay the bill for the marketing. Why should anyone do it for you, and all markets are local anyhow." (Full Sam Landy interview is linked here.)

You may be part of the largest network of manufactured home retailers or communities in the U.S., or the sole proprietor of a modest 'mom and pop' location or anything in between.

You may have longed for a grand TV and multi-media image building campaign, but for whatever reasons, the powers that be did not make it happen. That's all in the past, we have to move on and can so long as you start your own image campaign, now. We can help make some of that happen for you, "free."

Yes, you can.

Yes, in the next few minutes, you will see that it is so easy, you may laugh and wonder why no one has done this before!

Most of the U.S. doesn't have a clue as to how nice a modern manufactured home is, especially how much appeal, quality and value factory builders pack into a residential style HUD Code home.

It is up to retailers, communities and others in Manufactured Housing to show the new reality to the public.

Here is how you do it in YOUR market, as easy as 1, 2, 3.

Step 1, learn to use Craigslist and other similar sites – which are free – the smart way.

Example. Take a multi-sectional or residential style manufactured home you have good quality photos of that has been properly decorated. Place 2-4 of those photos into a very short Craigslist post.

Starting with the summary and headline in Craigslist, you could use something like this:

$73,900 3 Bedroom Builder Must Sell ASAP! Your Town, USA

This is a modern, factory-built home that meets or exceeds all federal construction standards for our market.

"Your lot or ours, one only at this price. Ph XXX-XXX-XXXX."

If you have an MLO number, you could add the words: "Financing available." *

To learn more about modern factory-built homes, go to MHLivingNews.com.

Step 2, keep a post like this going at all times on Craigslist, more than one is better, just make sure they aren't duplicates so you don't get flagged.

The keys are: amazing price (compared to site built) BUT NOT TOO LOW, your phone number and a link to MHLivingNews.com. Don't say too much, less is often more when it comes to lead generation.

Step 3, Patience and persistence! Some home shoppers will have an aha moment early on, some will take repeated exposures and time. Typically, CRM studies suggest it takes some 3-6+ months for good credit customers to make the first contact, because they are shopping carefully. But as more and more housing shoppers stumble onto your offer (because your headline DOESN'T say, 'manufactured home' or 'mobile home,' etc.) some will get curious. Some will eventually reach out, if you treat them properly, some of those will come and buy.

That is how it starts.

The other key to this is that YOU and YOUR location delivery good, honest service and value. Do what you say you will do, so don't over promise, it isn't necessary. More on this and related in a future column.

If you need help with your marketing or training, click here.

Sam Landy's point above is dead on, we have what the public needs in housing! We as manufactured home professionals have to deliver on our potential value. When your location delivers qualify living and what is promised, you will enjoy ever more success.

Some readers will wonder. Why not just use my own company's website for this? Good question!

You can, but there is POWER in having a third party website – independent from your company – to demonstrate and 'prove' the reasons for manufactured and factory built homes. MHLivingNews.com is like a third party endorsement of the manufactured home lifestyle. That is something your website can't easily do solo.

Two of the most powerful and popular pages on the MHLivingNews.com website are our photo gallery and the tornado vs. Manufactured Home video page. Those pages – and so many others that we routinely add to – are not likely on you website. You may not have the time or resources to do all that MHLivingNews does, so just link MHLivingNews.com in your posts, and start the outreach in your market.

MHLivingNews is already getting thousands of page views every month. But Craiglist has millions of page views daily, and many of those are from people seeking a home!

So if even 2% to 5% of every MH Retailer or MH Community location in the country did this simple 1, 2, 3 plan, the traffic would soon be in the ten of thousands. In time that can grow to the hundreds of thousands and then into the millions on MHLivingNews.

A simple 'free' image campaign for YOU and YOUR market! It will spread to others, and everyone in the mix will benefit.

More on this topic later, but you can start this today by taking those 3 easy steps! ##

* While FTC regs seem to permit this, A commentator claiming expertise has suggested that the law on this subject is ambiguous, and it would be prudent to seek specific legal advice before using the words 'financing available,' even if you have an MLO number.

(First Photo Credit: FlickrCC/dislokated, other photos from MHLivingNews.com)

PS: Check our many Exclusive and Red Hot Featured Articles for April and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Quitting Time

October 10th, 2012 No comments

If you are involved in retail sales to the public in the factory built housing industry, what time do you 'call it quits' at the end of the day?

honorable-discharge-wikimedia-commons-credit-posted-cutting-edge-blog-mhpronewsThere are a surprising number of retailers and communities that I've visited and worked with that call it quits at 5 PM on weekdays. Some stay 'as late as' 6 PM. Just think, unless your focus is the seniors market and retirees, how many potential singles, couples, households and families do you miss using a 9 AM to 5 PM business hours approach?

During the years when I operated my own retail center, we had hours from 9 AM to 9 PM weekdays, year round. We had power and lights to our homes. Weekday evenings were a busy time for us, because no one else in our market did the same thing. We made the top 1% of the nation's retailers in sales, from a small town an hour's drive from the capital. Part of how we did this was by having 'normal business hours' that mirrored what other retailers in business did!

An outside audit of your business marketing and sales practices can often produce an amazing array of information that can boost business 25%-50%-75%-100% or more in short order. If you don't have a professional you can count on to do this for you, please give us a call or send me an email at the address below. ##

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

LATonyKovach.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Pinterest Tips for Cutting Edge MHers

August 19th, 2012 No comments

Pinterest is one of the hottest trends in social networking. You don't want to overlook this as you use Facebook, LinkedIn, Twitter or others. Because Pinterest is primarily visual, it can be a great way to expose more people to the value of manufactured housing.

One, pick homes that are nicely landscaped to pin.

Two, use homes that have been properly staged or decorated and show those interior photos as well.

Three, in your profile, use your face, not a logo. People want to connect with a person first. Many companies today want a 'face' for their marketing!

Four, cross link your Pinterest page(s) with your other social networks.

Five, think about your terminology! If you use a word like 'mobile home' – because of the high SEO value, make it a teaching moment if it is in fact a HUD Code manufactured home built since June 15, 1976. For example, let's say you were using a residential style manufactured home as a pin, like the photo shown below.

mh

You might say something like this:

"This is not your grandma's 'mobile home!'. In fact is it a modern manufactured home, which looks and lives as good or better than conventional houses, is greener by design and can cost 25% or more less."

Pinterest is a tool that marketers of factory built homes need to be using in their business to public out reach. But make it subtle, showing other interests.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

When you do so, you will connect with more people and will have more of an influence on the public at large.

As they say on Pinterest, "Happy Pinning!" #

l-a--tony-kovachL. A. "Tony" Kovach
MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle
MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500
latonyk@gmail.com or tony@mhmsm.com
LATonyKovach.com
http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Pinterest

May 16th, 2012 1 comment

If a picture is worth a thousand words, then Pinterest must already be worth billions. I recently signed up, and want to encourage you to sign up and/or pass the following on to all on your email lists.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

We can add to this, of course, this is a start.

The idea is simple. It can benefit what ever it is you do in manufactured housing. Here is how.

We show appealing photos and a bit of copy with an image that showcases what is good about the Manufactured Home LifeStyle. This isn't selling one company's homes – it is selling the lifestyle – which will lead people to retailers and communities over time, which will sell homes.

It is a soft sell, not a hard one.

There are links back to our new MHLivingNews.com site. As you know, this MHProNews.com site is for Business 2 Business professionals, so we really don't look for ANYONE outside of our Industry to jump in here (not hiding it, just keeping it focused on professionals).

The new MHLivingNews.comis different. We want people far and wide to see this site! Pinterest will be one way to get them there.

If you decide to do a Pinterest board, let me make a suggestion. Do something that will attract attention In Addition to manufactured homes. In my case, I used Chicago Botanic Gardens. I may add others interests later as time permits. But the point is that if someone likes the Gardens, and they end up on the board, they are likely to see what else that person – in this case me, but it could be thee! – is interested in.

When politicians are using Pinterest to connect with voters (and they are) on a personal level, it is one of millions of reasons for us to use this as a simple and free tool to showcase manufactured and modular homes. The more people see, the more they will get curious.

Drops of water over time will fill the bucket. We can't “pin” our hopes on that alone, but if we do some pinning along with other things like MHLivingNews.com, it will only help our Industry's image – and that will drive more sales and satisfaction.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

Please, check it out and pass the hotlink above along! ##

 

Post by
L. A. 'Tony' Kovach
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500
latonyk@gmail.com or tony@mhmsm.com

http://LATonyKovach.com
http://www.linkedin.com/in/latonykovach
http://pinterest.com/latonyk/manufactured-home-lifestyle