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Posts Tagged ‘high winds’

Manufactured Housing, High Winds and Tornado Video Tops 100,000

August 27th, 2014 No comments

A basic desk-top video production posted last year on ManufacturedHomeLivingNews.com anticipated some of the key findings of the recent IBHS hurricane wind study test. Frankly, the NBC News video has certain advantages and was of course done by big time news pros. But the two videos and related articles make a potent 1-2 punch for Manufactured Home sales professionals who are trying to win over someone 'on the fence' about our highly durable homes.

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You can see this video, plus one that shows a
conventional house swept away in less than 10 seconds
by a tornado, both on the page linked here.

The comments back and forth that have come in as a result of this video have also been useful, some from people who thought we were full of it. We incorporated some of those into the video commentary on the NBC News broadcast of the IBHS hurricane wind test, along with facts from other research.

In market and sales, emotions compel, but reason is used to justify a decision. How many times have you had someone 'sold,' application, deposit and purchase order in hand…

…but then they went back to their place, told their friends or family that they were buying a 'mobile home' and all of a sudden, they are ready to back out? When you got them to open up, how often does the myth that 'manufactured homes blow away' in a tornado hit you in the face?

Hey! We train MH Pros and have done/managed MH marketing and sales personally for years, so we know what you experience!

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(Original Image credit: WikiCommons, Poster © 2014 by Lifestyle Factory Homes, LLC)

That's why it is important to stay plugged into what the news reports shared on MHLivingNews can mean for you, your business and sales. The more inside the ranks of MH Professionals to be on MHProNews, and why our pros should read and share articles on and MHLivingNews.com. When you do that, more homes will be sold. It's guaranteed, because facts do matter.

15-minutes-daily-mhpronews

15 minutes a day on MHProNews,
7 minutes a day on MHLivingNews.
Share with your associates and prospects
and Repeat.

Email a link to a story to someone who needs to see it or post it on Facebook. Put up an RSS feed. If you want to sell more homes in your market, this is a no-brainer way to influence people you know to better understand and appreciate MH. That's our saga for today, and I'm are sticking with it. ##

latonykovach-com-brushed-cutting-edge-marketing-sales-blog-mhpronews-com75x75-By L. A. “Tony” Kovach

Three Steps to More Sales Comparisons Help or Harm You in Marketing and Sales

August 1st, 2014 No comments

Let's be really basic and candid. People make comparisons. It is part of what we are and do; we compare people, products, services, entertainment, food, politics, religion. You name it, and people make comparisons on it.

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Photo Credit – WikiCommons.

We also tend to 'judge' or 'discern.' Labels are not just something on a can or jar. Politicians, actors, workers, companies, sales people, specific news or trade media, consultants, experts, products or services…so much of what we think about gets 'labeled.'

We either define ourselves or we allow others to define us. But if we let others define us, how do we re-label, re-define or re-brand? Vivid comparisons are part of the equation.

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Moore, OK and nearby area tornado damage 2013.

Tornadoes, hurricanes and high winds are subjects manufactured housing takes it on the chin for daily in the minds of those who consider housing options. 'Gee, I'd love the price-point of a manufactured home, but they are blown away by the first strong wind.'

Really? Who says? Was the right information provided so a more accurate comparison could be made?

Learning how to address the tornado-hurricane-high-winds-topic the correct way is huge. Frankly, a big element is about making the correct comparisons. See the side by side photo above.

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We showed this screen capture from Google Images on the Masthead Blog earlier this week. Every picture but the last one above came from either this MHProNews site or our new public-image-education-focused sister site, MHLivingNews.com.

Notice how we make comparisons?

The far more expensive site built house is losing its roof, while the lowest priced new manufactured home in that market is seeing a bit of skirting flapping.

The site built roof failed because the roof tore away, but on the manufactured home where the roof pulled loose it was because of an improper add on, which tore away first and that pulled the roof off the home like a giant para-sail.

FYI, NBC reported that it's add-ons which – in a post-storm study – where responsible for 80% of the home severely damaged or destroyed. The MH's would have been okay, had the add-on been done properly, or had it not been there at all.

No one wants to be caught in a tornado or hurricane. Look again at the top two photos. If you had to be in one of those flattened houses or the manufactured home which rolled over – and neither one had a basement – which would you rather be in? The decimated site built houses, or the manufactured home that got rolled, but is structurally so durable it's mostly intact?

Enlightened Self Interest! A Voluntary "Mutual Benefit Society"

There are reasons why you should want to send your customers, your shoppers and everyone you know to ManufacturedHomeLivingNews.com. There, we are gathering and telling the good news about manufactured homes. We are debunking the myths, or outdated stereotypes. When you and your team know that site backwards and forwards, and then use it at the right time with customers, you will sell more homes. It's a no-brainer.

Three Steps to Your Organization's or Career's Advancement

1) Daily reading. Not just you, but your all of your team mates too. Don't think 'they aren't smart enough,' or 'they aren't motivated enough.' Peopleignorance-costs-knowledge-pays-cutting-edge-blog-mhmsm-com- want to take pride in their work! What they don't know, will cost you money. Period.

A minimum of 15 minutes daily here, and no less than 7 minutes a day on ManufacturedHomeLivingNews.com, will at the end of a year be proven to advance your results and profits. Invest more time, if possible!

On our public site, you should read articles and view videos a number of times, once today, again in a week, etc. Why? So that when a topic comes up, you know immediately which story or stories to go to with your prospect or customers.

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RSS feed symbol.

2) RSS and links speed your success. We love links, and you should want to give them! We already have very good search engine positioning, but YOU want us to have the BEST possible, every time. Why? You want ManufacturedHomeLivingNews.com to come up in a home shopper search. You want your customers 'pre-sold' or mostly sold. We don't sell houses, we tell stories. We let YOU sell houses!

    An RSS feed to ManufacturedHomeLivingNews.com is important to YOUR sales. We are the industry's best public image and education site. See this Masthead for examples of how an RSS feed can boost your site performance too.

    money-bag-wikicommons-cutting-edge-blog-mhmsm-com-

    Unlock the money bag.
    Comparisons and the 3 Steps suggested
    can help.

    3) Invest Your Money Wisely! One and two above are "free." This one is about where you spend or invest your dollars. When you realize that you need:

      • Marketing
      • Sales training
      • Consulting
      • Website upgrades or a new website
      • Research or copy writing
      • Videos
      • Advertising…

      When you have a need, turn to us or to one of our writers or sponsors. When we win, we can do more. When you win, we win too. Think of this as a voluntary Mutual Benefit Society.

      Let's close with a request that you share via your social networking – Facebook, Twitter, LinkedIn, etc. AND by email this link below. It puts idea #1 above in action.

      http://manufacturedhomelivingnews.com/nbc-news-today-show-manufactured-home-performs-better-than-conventional-housing-construction-in-ibhs-hurricane-wind-tests/

      Then go to Reddit, sign in and comment on this link!

      http://www.reddit.com/r/todayilearned/comments/2c6ey1/todays_manufactured_housing_is_not_your/

      Reddit gets millions of visits. The higher that link goes, the more people will discover the truth about MH and will decide to buy. What goes around, will come around to you.

      So please do your part to make this go viral!

      Speaking of Linkedin, my thanks to all who connect with me on LinkedIn, provide an endorsement and share good words about our work to others.

      When you support our sponsors and support us, we are more able to benefit you. It really is that simple. There are a lot of fine industry sites out there, but the thousand of pros who come here daily make us realize that we compare well to anything else remotely like us. Hey, that's a comparison too…##

      L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

      Improve our Industry’s Image the easy way by Sharing the Facts!

      September 22nd, 2013 No comments

      Let's keep this short and sweet. Do you think our industry's image can improve? You do…I think so too! One of the many false 'tags' on our industry has to do with the myth that we blow away with the first big wind.

      That is a myth that is far from the truth, as the video linked below PROVES.

      manufactured-home-hit-by-tornado-and-high-winds-posted-cutting-edge-blog-mhpronews-com-.png

      http://ManufacturedHomeLivingNews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

      The pace of views on this video, which has been online or about a year, is heating up in the last 2 months! It is already one of the top manufactured housing informational videos online, and with good reason.

      Take 2 and do this,

      • share the link of this video with everyone you know in the manufactured housing industry. They need to know the facts as much or more as the general public does.
      • Then, share the link to the page with the video with everyone else!

      STOP AND THINK

      How many hundreds of thousands of more people would be considering a manufactured home if they didn't have this false narrative in their heads about our homes blowing away at the first puff of air?

      There is NOTHING more powerful than SEEING WITH YOUR OWN EYES the truth.

      The facts on the video ought to be memorized by any manufactured housing pro.

      Sharing is how we can make this old myth die, and when that myth dies the quality and quantity of your prospects at communities and sales centers will go up. Fight the myths by sharing the facts. It is just that simple.

      Now, just do it. ##

      PS: Check our many Exclusive and Red Hot Featured Articles for September and see the other new stories at MHLivingNews.com too.

      L. A. "Tony" KovachL. A. 'Tony' Kovach
      ManufacturedHomeLivingNews.com | MHProNews.com |
      Business and Public Marketing & Ads: B2B | B2C
      Websites, Contract Marketing & Sales Training, Consulting, Speaking:

      MHC-MD.com | LATonyKovach.com | Office 863-213-4090 

      Connect on LinkedIN:
      http://www.linkedin.com/in/latonykovach 

      Seeing is believing!

      August 11th, 2013 No comments

      As of this writing, visitors have over 10,000 views of our dramatic video of a manufactured home hit by a tornado and high winds. You can find it at this link:

      http://ManufacturedHomeLivingNews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

      Self-described industry newcomer Kendal Guzman just posted the following comment on the video:

      This is so cool. I had no idea they were so well built.
      I just started working for a large dealership of manufactured home.
      I will show this to all my customers!”

      Naturally, it would be better if the video had 10,000,000 views instead of 10,000 in about 14 months. That said, not too many manufactured home videos hit 10,000 views! You can ‘like’ and comment on the video at this link

      Please notice the comments from skeptics, but also the replies we provided! You won’t convince everyone, certainly not every time, but if you sway some, that’s a victory for all involved.

      We’ve had clients and others who have used this video in a way similar to what Kendal says he plans to do. What we recommend is not to raise the tornado issue, but when it does come up, that is the time to take the right prospect to the page on MHLivingNews.com linked.

      manufactured-home-garage-credit-aia-insurance-posted-manufactured-home-living-news-

      Too many people are using ‘seeing is believing’ in reverse. They see or hear something negative about manufactured homes from others. That’s why it is CRITICAL with certain buyers and shoppers that there be a positive, pro-industry resource geared for the public. That’s what ManufacturedHomeLivingNews.com is for – positive image building that can drive sales.

      factory-building-manufactured-home-living-news-com- (1)

      Hi-Tech looking MOD posted on MHLivingNews

      Stop Being STATIC

      A static website is proven to be less of a draw for return visitors than one that is routinely adding new info.

      With that in mind, while we appreciate it when your webmaster provides a link to MHLivingNews.com from your site, far better is to end the static nature of your site by adding a visible RSS feed! Here is the link:

      http://manufacturedhomelivingnews.com/feed/

      Articles on factory building will help your visitors get past the negativity that is out there, due to a lack of balanced facts.

      Speaking of hot videos, why not help people get past their hang ups about single section manufactured homes? The video linked on this page has been HOT since we’ve posted it, at the link below:

      http://manufacturedhomelivingnews.com/whats-in-a-name-the-cube-home/

      Like us!

      Besides liking our video linked above, please don’t forget to like us on FB; scroll to the bottom right of the MHLivingNews.com page to find our Facebook link.

      The more that you and others ‘like,’ share and promote MHLivingNews, the better it will be for the industry. We will be planning live and web based events to show you how this site is being used TODAY to sell more homes in local markets. You too can be a part of what will increasingly become over time a game-changing, image enhancing effort.

      factory-building-manufactured-home-living-news-com- (1)

      Factory building on display every day!
      Click the link above…
      …and have others you know see to believe too.

      Remember, seeing is believing. ##

      PS: Check our many Exclusive and Red HotFeatured Articles for August and see the

      L. A. "Tony" KovachL. A. ‘Tony’ Kovach
      ManufacturedHomeLivingNews.com | MHProNews.com |
      Business and Public Marketing & Ads: B2B | B2C
      Websites, Contract Marketing & Sales Training, Consulting, Speaking:

      MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

      Connect on LinkedIN:
      http://www.linkedin.com/in/latonykovach