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“’Tis the Season” for a Marketing and Sales Lesson!

December 15th, 2013 1 comment

The holidays are here. Hanukah – the Festival of Lights – came early this year and has now passed. Christmas and New Year's are coming up rapidly, and for over a billion souls, this is Advent. People marketing and selling homes are starting to think or run 'tax refund' ads – which are fine – but there is an amazingly important and ever so easy lesson that this holiday season ought to bring to mind for all.

Here it is. It's soooooooooooooooo simple. Don't miss this one, because it is foundational to everything else that you do.

Do unto others as you would have others do unto you.”

Yes, that's it. Don't shrug or laugh, because this is huge! Understood and properly applied, it's powerful!

Indeed, ancient Greece, Rome, Egypt, China, India and faith traditions around the world have some saying that is similar to this one. Wikipedia cites this as an example from Greece:

"Do not do to your neighbor what you would take ill from him." – Pittacus[18] (c. 640–568 BC)

In the Jewish faith, we find many examples, but let's use this one:

“You shall not take vengeance or bear a grudge against your kinsfolk. Love your neighbor as yourself: I am the LORD.” —Leviticus 19:18

For Christians, “Do unto others as you would have others do unto you.” is found in Matthew 7:12 and see also Luke 6:31.

Islam has its elements too, “…and you should forgive And overlook: Do you not like God to forgive you? And Allah is The Merciful Forgiving.” — Qur’an (Surah 24, "The Light," v. 22).

The above it not to say that all religions and cultures say the same and do the same thing, because they are different. But this sampling does point out that in much of human history and religious belief see this as an important element.

So is it any wonder that this concept ought to be the foundation for all long term marketing, sales or management career success? It should be obvious!

I've mentioned my friend, colleague and published author – Greg McClanahan – who is running a very successful factory built home sales operation. You can bet that Greg has those words engraved in his mind and heart.

do-it-right-lou-holtz-posted-mhpronews_com-masthead-blog-1(1).pngTim Connor, who is a library of knowledge when it comes to selling and management, ends every one of his popular Words of Wisdom blog posts with the words – “In His Service” – before signing his name. Tim and I have worked together, corresponded and spoken often. You can bet that this phrase – “Do unto others as you would have others do unto you.” – is at the core of what Tim lives and breathes. Tim has helped companies sell tens – even hundreds – of millions of dollars in products and services, and he has sold over 2 million copies of his own books. Do you think he knows something about selling and management?

Youbetcha.

FYI, you can see a brief review on both Greg's book and Tim's latest book at this link.

In my own work, I'm always thinking 'win-win' vs. 'win-lose.' Why? Think about it. “Do unto others as you would have others do unto you.” suggests a win-win. If we both benefit from an exchange, then we have done unto the other what we would have wanted ourselves.

Good customer service! It is soooooooooooooooo simple! Yet it is so profound.

When I'm training people, I often mention this framed quotes shown by successful football coach Lou Holtz. It has hung for years over my desk.

Do Right

Rule 1: Do What's Right.

Rule 2: Do Your Best.

Rule 3: Treat Others Like You Want to be Treated.

Three questions people ask about you.

  • Can I Trust You?
  • Are You Committed?
  • Do You Care About Me?

Ladies and Gents, that's at the core of all that we strive to do. You and I may disagree or see something differently on this or that. But so far, no one comes up to me at a live event and has ever said, 'are you committed to the Industry?' They see it in almost every word written and those spoken too.

If we care about our customer – whoever our customer happens to be – if we care about our team mates, then amazing things begin to happen. “'Tis the Season” to reflect on this powerful marketing and sales lesson. If what you plan or do passes these simple tests, you've take huge steps towards success. ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Once is NOT Enough!

November 1st, 2013 No comments

People are funny, all of us are at different times and in our own unique ways. It pays not to take yourself too seriously! Let's take a look at a behavior that – if we took too seriously – might cause us to laugh our hearts out, because it is just too funny for words (so long as we don't take ourselves too seriously!). And that is the mistaken notion that for most things, 'once can be enough.' Really?

Now, there are some things that are indeed 'one time' events. We are born, once. Billions of people have married only once. So just as many rules have there exception, so does this rule. But remember, the exception proves the rule, but the exception isn't the rule!

To prove the rule, we eat daily, drink daily, bathe or shower routinely, brush our teeth, go to the rest room and do a host of activities on a daily or routine basis. Once is not enough. That is the rule.

Now, this is a marketing and sales focused blog. Let's apply that rule of 'once is not enough' to marketing and sales.

Do you run an ad one time, and then never advertise again?

Do you build a website once time, and then never updated it again?

Do you say something to someone one time, and expect never to have to say that teaching or example again?

Since the time we were kids, we had to learn things the 'hard way,' one step at a time, one example at a time, and then we practiced, practiced and practiced some more until we engrained i! People 'practice' law, they practice medicine. Professional athletes – even high school or college athletes – practice, practice, practice.

Once is not enough!

Does the coach give only one pep talk? Never to be repeated ever again?

Does the cheer leading squad give only one cheer, and then never do it again?

Does the religious leader preach only once?

once-is-not-enough-posted-on-mhpronews-com.jpg

Please repeat after me. “Once is not enough!”

If the poster doesn't have you rolling on the floor yet, please check your pulse or get a cup of coffee, tea, energy drink or whatever wake up beverage you prefer. 😉

Once is not enough.

Manufactured and modular housing is a wonderful product, and we showcase that amazement through numerous – and growing numbers! – of examples located at this link here. Once is not enough, we keep adding to it. Have you visited? Have you shared it with others? Did you do it…more than once?

Once is not enough!

We do websites, marketing and training. We practice what we preach, because it works! When you need the services (and believe me, with all due respect, most of you do need web, marketing and sales development services), do you pick up the phone or email to ask us for our take and fees on what you need? Do you make your marketing and sales training pay?

Because when these things are done well, it is an investment, not a cost! It pays far more dividends than any stock you can name!

But once is not enough!

You don't get motivated once, you don't train just once, you don't learn once, watch TV, listen to radio, shop or go out to dinner just once. You do these things and more, over and over.

That's a huge hint!

Profitable professionalism requires repetition, as does most things in life.

Encourage your team to read MHProNews routinely. We create this as a 'free' resource – with hundreds and hundreds of free marketing and sales tips – to get people started and 'hooked' on the need to learn more to earn more. But Reading one article, one time, is not enough!

When you hit the stage that you realize that you need more than the free level of service, then please call us. Feel free to compare what we do to what anyone else in our out of our industry does! When you are ready to update your website, or need online ads, marketing, sales coaching or training, or whatever you do, please call.

Because when you do, you may find as many do…

…that once is not enough. We have – not one – but dozens of recommendations and hundreds of endorsements via LinkedIn that keep on growing! We didn't help just one person, one time. We've helped many, often! That suggests that we can help you and your organization profit and grow too.

Start out for free. Share all the free stuff. Do it to GROW.

But when you are ready for more, please call us. If you don't get an immediate reply, call or email again!

Because once is not enough. 😉 ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

What comes before marketing and selling?

December 10th, 2011 No comments
Before marketing, before selling, comes planning and something that is so important that it can't be over-emphasized. It is "The Attitude Check."
I've seen great systems messed up by someone with a lousy attitude. I've seen mediocre systems soar due to good attitudes. I'll bet if you think about it, you have too.

There are good reasons why we have:


And other writers and resources like that on our MHProNews.com. "Attitudes determine your altitudes."

Get the attitude right, and you see opportunities. Get the vision for the opportunities, and you we will solutions your competitors (who don't have good attitudes) will miss.

Our author Mike Moore (the other Mike Moore! 😉 talks about checking your intentions, to make sure they are good. The right intentions can set the tone for all that follows.

Our writer Greg McClanahan has long shared stories that inspire and touch the heart. They tell us what good intentions look like, or what the consequences of bad or poor intentions can be. Keep in mind, Greg sells factory built homes! Think about it.

Zig Ziglar talks about attitudes too, and giving yourself a "check up from the neck up."

Start with your attitude. I used to have a card on my desk that said, "smile." It was a reminder to smile before I answered the phone. Over the years, it became a habit.

Smile. Check your attitude. Check the attitude of your team.

Feed your team good attitude building information, and everything else in marketing and sales that you do will prosper. ##

post by
L. A. "Tony" Kovach, MHM

www.MHProNews.com  
www.MHMarketingSalesManagement.com  or www.MHMSM.com 
Innovation – Information – Inspiration for Industry Professionals 

Office – 815-270-0500
latonyk@gmail.com or tony@mhmsm.com
http://www.linkedin.com/in/latonykovach