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Posts Tagged ‘emarketing’

Social Networking ripples can cause much bigger effects for manufactured housing

October 21st, 2010 1 comment

I live in Danville, Kentucky – a town of about 15,000 that has been named “one of America’s Best Small Towns.” As charming as our little town is, every so often a trip to the “big city” is in order. What this has to do with manufactured, or any factory-built housing will become apparent. This past Sunday was my wife’s birthday. We decided to go for dinner at Sutton’s Italian Restaurant in Lexington, KY. Sutton’s is a client of mine (we did their website) and this was their new location. I really like to keep up with what my client’s are doing as having knowledge of their operations helps me do a better job of marketing for them.

We ordered some wine, recommended by owner Gordon Lewis, a locally produced Merlot from Jean Farris Wineries. Notice how the locally-sourced product was the one recommended. It was a very good wine, the best Merlot I have ever had – and I’m NOT a big Merlot fan normally.

So far, so good. It’s the next succession of events that I wanted to point out. We ordered an appetizer. One of our favorites in Italian restaurants is calamari with marinara sauce, so we decided to go for that. Well, the calamari was super! It mixed in was a special treat. Banana peppers (peperoncini) which had been sliced into rings like the calamari and fried along with them. Exceptional.

So I took out my iPhone and photographed our half-finished plate and posted it on Facebook. Within minutes, a friend who didn’t know of the restaurant’s new location asked me where they were.

He’ll be checking out the new location shortly with his entire family. Now, my question is… how much benefit will Sutton’s receive from a picture, a caption and about a minute that it took me to post it to Facebook? Five people will eat there as a direct result. How many more read the post, now know the new location and will find their way there over the next few weeks?

And what’s it worth if they like it, return and tell their friends?

Even if the restaurant has no idea where those customers originated, they benefit from that small bit of social networking. It happens that Sutton’s has a Facebook page of their own, so those reading my post can easily find them on Facebook. And or course, their Facebook page has a link to their website.

So round and round it goes, a small ripple in the pond of information creates a much larger result. Sutton’s pays their employees who then spend the money in the local economy and the additive value of a dollar spent adds to Lexington’s GDP.

More ripples in our various ponds are what will get the economy moving again on a local, national and global basis. It’s not hard. Go make a ripple today, even a small one. It will will multiply as the circle widens.

And don’t forget to post every new thing your business does on your website, your blog, your Facebook page, your LinkedIn status and tweet it on Twitter to boot. Have a new home on your lot or in your community? Install a new home? Performed some community service? Hire a new sales person, customer service rep or installer. Each of those is a small stone causing a small ripple that grows and grows and…

Need to make changes to your website content?

September 1st, 2010 No comments

I love it when simple products do a job extraordinarily well. In a recent blog post, Refreshing Your Manufactured Housing website – why?, we covered some of the reasons why now may be the time to update your online information. If you haven’t read it, of have forgotten it, read it again.

In the July issue of MHMSM.com, Maria Cucchiara of All Seasons Communications wrote Six Reasons to Update Your Current MH Website, which explained why an updated website is a necessity. Again, read it or re-read it – there is wisdom in Maria’s words.

All well and good. All commercial websites need to be refreshed every few years or their effectiveness starts to fade. And that is a job for a web design professional. If that’s where you find yourself, call us.

But what about those little changes that need to be made from time to time? You know the ones… a changed price or phone number. Adding a feature to a bullet list. Adding or deleting a dated sentence…

If your’s is a small to medium operation, you may not want to call your web developer every time one of those pops up. If you hired an amateur – or a part-time developer – you may have to wait a long time to get the change made – if ever. They may have simply disappeared or gone out of business.

What if there was a way to make it easy for anyone in your office who can create a simple Word doc to make those little updates for you? Think that could save you some time and money? You bet it could!

If we had built your website, you probably wouldn’t be facing this problem right now because it would be built on a platform that allows you to make simple updates.

But even if your website was built using static pages, the ability to edit sections of your site can be added even now.

And if you can use Microsoft Word®, you can use the simple WYSIWYG interface that can be installed on your website using the files you use now, and keeping the “look and feel” of your current site – the design.

There is more information on this on the Update Your Own Website page at OrangeCat.net. If you are in the position where you or an employee need to make some updates to your website, this may be the answer.

And we’ve been doing this since 1996, so we’ve never vanished on any client.