Posts Tagged ‘emarketer’

Profiting from QR Codes

March 20th, 2013 No comments

We spend significant time on this blog focusing on the basics, because manufactured housing – as do all other businesses or professions – need the fundamentals for sustained success. But today in the Cutting Edge we will look at the rapid growth of QR Codes. Are you using them? If so, are you getting the most out of your QR Code use?

QR is short for Quick Response. Here is an example of a QR Code.

You download a free ap through your provider's ap store onto your smartphone or camera equipped tablet to access a QR Code.

Along with the explosion of smartphone use, so has the use of QR Codes in marketing.

ComScore reports:

"129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October."

According to ScanLife:

"In 2012 research by Accenture on the effectiveness of consumer engagement triggers concluded that among 1,000 television viewers, 28% had interacted with a QR Code, vs. 18% with a Twitter hashtag. Similarly, during the 2012 London Olympics, we found that the proportion of individuals interacting with QR Codes was 36% higher than with Foursquare. Last but not least, our own research shows that the average engagement post scan to click was 62%.

Like social media in the early days, marketers who learn to harness the power of mobile engagement will have a significant head start in the market place -whether it’s QR Codes today, or combined with NFC or augmented reality tomorrow."

Using QR Codes to Save and Make Money

While brochures may not go out of style right away, QR Codes have the ability to turn a business card sized document into a robust multi-media platform. Those seeking to save money on handouts could consider using a small document with a QR Code on it instead. We've seen a company that did this at the Tunica Show. Our team has done this since the 2012 Louisville Show. Here is my card's front cover for 2013.

QR Codes appeal to the young, which our industry can't afford to ignore.

QR Codes also appeals to the upscale 50+ shopper. As smartphone totals and camera-equipped tablets continues to rise rapidly, the size of the QR market will steadily expand too.

Here are some charts and graphs from eMarketer and ComScore that underscore the size, breakdown and growth of this market.


Don't forget that Backside!

As a footnote, the next time you do a business card, consider using both sides of your card! Why let that back side real estate go to waste? The back side is also another great place to place a QR Code.

Here is the reverse side of my business card, as another example.

If you aren't using QR Codes, start! If you are using them, consider how you can expand their use. Those who do should profit more because they did. ##

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Facebook vs. Twitter – which should you choose to promote your business?

September 19th, 2010 No comments

In Friday’s News at Noon podcast, we reported on a report eMarketer. The report stated that “daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who ‘liked’ a brand to say they were more likely to purchase from the brand after becoming a social media follower.”

News at Noon further reported that ‘a February 2010 survey by Chadwick Martin Bailey also found that Twitter followers were more likely than Facebook fans to say they had an increased chance of buying or recommending the brands they connected with in social media.’

While awaiting the inevitable breathless “Death of Facebook” report from some well-known blogger with an out-sized imagination and well-developed ability to channel P.T. Barnum, it came to me that I had heard the Facebook vs. Twitter question before on forums, blogs and even from the lips of more than one of my own clients.

I’ve heard it more than once… “I’d like to get my company more involved in social marketing. Which should I use: Facebook or Twitter?” For me, that is a very easy question to answer and the answer is the obvious, if not always stated one. Use both. They appeals to different audiences and different levels of engagement.

In fact, use all of the social networking tools that you can. The days of advertising – usually expensively – in a geographic silo are long over. We are in Central Kentucky. In recent years we have sold homes to many buyers – almost half of them to buyers moving to the Bluegrass from out-of-state.

Whether they are natives returning home after careers took them elsewhere, retirees looking for lower cost of living, snowbirds the North Country looking for a more temperate winter or any number of other reasons, ignoring the “out-of-town” market is at your own peril.

And social networking is part of your overall marketing strategy whether local, national or global. Yes, even housing is a global market as people move between countries seeking new opportunities or adventure.

A good social networking strategy will include a presence on these networks at the very least:

  • Facebook
  • Twitter
  • LinkedIn
  • Tumblr
  • YouTube
  • Flickr

So it isn’t a question of one social network over another – it’s a question of how effectively you use all of the tools you have at your disposal.

Start today to put these services to work for you and you’ll notice a difference before too long.