email marketing

Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing

email-marketing-2011-43-52.png

Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business. Building an email list takes time, and effort. That translates into costs. But are the costs worth it? Frankly, as the it is a TOTAL no-brainer! The Direct Marketing Association …

Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing Read More »

Is Content Marketing in Business 2 Business Marketing the New King?

10.28.2011_HiveFire_Marketing_survey_results posted on MHMSM.com

Entrepreneur recently cited a study by HiveFire, a Cambridge, Massachusetts based internet marketing software company. The topic was fascinating and I believe there was some good takeaways from HiveFire's report. That said, in reviewing the study, it brought to mind the following fabled quote: "There are three kinds of lies: lies, damned lies and statistics.”  – …

Is Content Marketing in Business 2 Business Marketing the New King? Read More »