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The Human Factor to a more effective website

November 17th, 2010 1 comment

Bob Stovall's November Article illustrationThis post is a follow-up to my November Article, Making Websites More Effective and covers an aspect of an effective website – and therefore a more effective online marketing and lead generation strategy – that I think is critically important.

In the article, I considered how using the latest technology would make your online presence more effective.

But the other side to the story is that if the website is hard to update, or if you have to hassle with a less-than-cooperative web designer every time you need to update it, you just won’t do it.

I’ve seen dozens of good websites fall by the wayside as a customer service or lead generation tool because the web designer disappeared or was just plain too difficult to work with.

You know from dealing with your customers and prospects that making it easy for them to buy is an important step in the sales process. Make it painful enough and they will disappear forever taking their money elsewhere.

The same is true for you as a businessperson. If vendors and suppliers make it difficult enough for you, you give up on that vendor or supplier or maybe on the whole project.

This is one reason that we now produce all of our client’s web pages using Content Management Systems (CMS) such as WordPress, Joomla! and CMSBuilder. Using a CMS takes the adversarial relationship with an uncooperative web designer out of the equation. It also makes it easier and less expensive for you to make simple updates to your website. But you can read all about that in the article.

Your job is to make buying easier for your prospects – my job is to make your website, email marketing and social networking easier.

We’ve made a special offer at the bottom of Making Websites More Effective to save you some serious coin. I hope anyone in need of our services will take advantage of it.

That’s it for today! I hope you and your families have a Happy and Blessed Thanksgiving and I’ll see you in Louisville!