Posts Tagged ‘education’

Common Sense Will Spur Manufactured Housing In Your Market!

June 17th, 2016 No comments

Let’s state the obvious – advancing the MH industry and your place in it – Its all about good, persuasive storytelling.

This isn’t something we just preach – in collaboration with others in operations like yours – we’ve been practicing it for years.



Notice how each of these stories advances the MH industry, as well as those specific people and operations in the story?!  Notice in the story below how we correct the misguided notion that a modular builders should trash the HUD Code, or vice-versa.  Each needs to be properly respected, tell the facts well, and both will grow.



We also feature state and other associations doing good work, which helps promote the professionalism and success of our industry.  



We feature national issues that harm consumers, businesses and those associations which are working on their behalf.  Notice how this next article and video corrects so much of the errors that the Seattle Times/BuzzFeed/Center for Public Integrity and the PBS NewsHour and others have promoted?  



Some people think that mobile homes of yesteryear have to be thrown under the bus for manufactured housing to advance.  Nonsense!  What has to happen is good storytelling. Those mobile homes have for decades – and many still do – serve millions well.  Celebrating the good, while tackling real issues – that’s how MH advancement takes place.  



The next story is one that showcases how an engineer – one who owned a conventional house, and also lived for a time in a mobile home, embraced today’s residential style manufactured home.  Think that makes for a good story?  You bet!



We could go through dozens of examples like these. In every case, those featured in the report can benefit, but also the industry at large benfits.  This is how mutual victories takes place.  



Recent reports (examples, like from a manufacturer and a community we’re working with) reflect their sales growth.  We can’t divulge private info, but we can share what they have publicly, like this example here, where a happy client is urging others to do the same as they are doing – and benefiting from.  On LinkedIn, we have hundreds of endorsements, because those who apply what we do benefit and see the value.



This storytelling method isn’t instant or easy at first,it requires planning and good execution. But it is the proven path that other industries and businesses have followed for years.  

The sooner and better you do this too – hopefully in concert with us, because no one else has the same kind of MH industry promoting and platforms – the sooner and the better off you and your business will be.


Thousands of mainstream media websites have picked up ‘good news’ stories about manufactured homes, modular homes, and mobile home living published on Of course the public will read, see and increasinly over time, be positively influenced about our MH industry.

And while clients benefit more, the industry at large benefits too. That’s what good storytelling looks like! This approach is fair!  This method is so honest, common sense and this is what mutual victories looks like! ##


Tony is the most widely known and respected MH marketing services, video producer and industry consultant, as well as the top MH sales trainer in the U.S.. He and his team publish and He is the host of the popular Inside MH Road Show video series.

By L. A. “Tony” Kovach.

Managing Member of LifeStyle Factory Homes, LLC.
Publisher of, and Inside MH video series.
MHI member, MHI Suppliers Division board member.
Consultant and service provider to the MH industry.

Office 863-213-4090.
Connect on LinkedIn –

Publisher – and

It’s #1! Get our industry leading, free, Twice Weekly emailed news, tips updates (our emailed Newsletters look like this) – sign up free in seconds at 

Moving-the-Ball Down-the-Field for Manufactured Housing

June 10th, 2015 No comments

Okay, it isn’t football season (yet…the pre-season is not far off…). Rather than talk about presidential politics, the economy, what it means to you that more people are moving to the country or a plethora of possible topics, we’ll talk about the wisdom of growing manufactured housing. Specifically, how your firm can sustainably expand your marketing reach and profit during these still challenging times, while others grow too.  

Let’s look at moving the ball down the field for manufactured housing at your location, market(s) and state(s).


Just Imagine…

You are in a meeting room. The speaker asks a group of industry pros this question. Have you ever had the experience of walking someone – not necessarily a home shopper – enter the living room and kitchen of a nicely decorated modern manufactured home (MH) for the first time?



How many of you have had that person ‘new’ to today’s MH say words to the effect, “I didn’t know that manufactured homes could be so nice!”

If you’ve been in the industry a while, as I have, odds are good you had that gratifying experience a number of times. When I ask rooms with MHPros that question, almost every hand shoots up.

What does that tell us? Simple. Getting people to see, touch and experience MH is a key step to advancing our industry’s causes, including the cause of selling more homes to future happy home owners.

The Canceled Sale

Let’s ask the reverse question. Do you – or someone you know – on the front lines of MH sales that have experienced a would-be home buyer, who has applied and been approved, only to cancel the sale shortly after the approval?

If you’ve been in the industry even a few months and are or know those in front line MH sales, you know that experience too. The reasons they cancel? It often amounts to stigma, stereotypes or dated (or flat wrong) information, that might have been true 38+ years ago, but is no longer valid today. But the fact that someone got them to change their minds – ‘My mom (dad, fiance, boy friend, girl friend, co-worker, cousin, or _____________ fill in the blank) told me that I should get a regular house, because (_____________fill in the blank on maybe once applicable MH stereotypes).’

Happy Birthday, HUD Code Manufactured Housing!

We are fast approaching the 39th birthday of the HUD Code for manufactured housing taking effect, which occurred on June 15, 1976. How will YOU celebrate that date? What will your association, or company do to celebrate or mark that occasion?

Let’s suggest that manufactured housing must grow again to be more than a boutique or niche industry. Among the reasons home lenders aren’t coming into MH, is that we are too small to attract their attention. If we were 3 times our roughly 65,000 annual new home shipments size and growing, you’d see lenders starting to sit up, take notice and jump in lending on our homes.

The answer to:

  • political
  • zoning
  • finance
  • marketing
  • sales
  • image

are all remarkably similar. Its education. That education can come from story telling. Those stories must come from MH Pros, from the millions of MH Home Owners who like and love their home, from those outside our industry proper but who know us well and respect MH.

Video Story telling to the Rescue!

Some who would NEVER listen to ‘a sales pitch,’ will listen to a video that tells a story. People who would NEVER watch a commercial, will watch an interview.


MHPros and investors are flocking to this video interview with Scott Roberts of Roberts Resorts and Communities. When video interviews draw pros and the public in such large numbers, doesn’t it suggest the wisdom of using video interviews to move marketing and sales into larger and more sustainable numbers? Can you spell Y-E-S?

Example links for our info-tainment image/education campaign links…


One of dozens of video interviews drawing thousands weekly, take those thousands, add them up by all of those videos and stories, and you have millions.  Those millions are your potential customers, because we dont’ sell homes.

Is this working? We Provide, You Decide. ©  Some facts.

April 2015 on enjoyed record page views month; Then May doubled April in page views!  At the current pace, there will be over a million annual visits; and growing. We are just getting started!  Clearly, those who are coming, like what they see.

More bottom line focused?

  • We have locations saying they are directly benefiting from the videos on the site; including firms who are not direct participants.
  • Some who haven’t sold a high dollar new home in their MHC in years are now doing so.
  • Sales are rising for those who invest in marketing, education and sales training with us. 

Growing MH sales grows everything the industry touches.  Remember, our mantra and experience is that the site built customer must be won over in stages.  They have cash or good credit because they take their time and think things through.

We’ll cover this more in the days ahead. Until then, you may want to see what Sunshine Home’s CEO John Bostick had to say about the on-the-record, which reflects the thoughts of others who are ‘in’ but not yet shouting it from the rooftops.

MH Image and Education Campaign – Open Letter to the Manufactured and Modular Home Industry

Anyone can link up a video. Videos and articles like the above on MHLivingnews can be posted on your Facebook page, or those links can be part of a blog post. Giant UMH has RSS feed links to on their home page, as do other companies and associations.

One person pulling a heavy load may not budget it much. Two, better, four, easier still and so on. The more we have that pull at this load directly or indirectly, the more rapidly we can get MH Image – and sales – up.  The more Americans who discover our incredible value, the more of their friends will buy too. ##

latonykovach-louisiville2015-mhpronews-business-building-seminars- (2)

See the kind words shared by the MMHF Chairman, by clicking the photo linked above.


By L. A. “Tony” Kovach.