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Posts Tagged ‘dodd’

Hard Truths and Dominating Your Local Market

March 8th, 2014 No comments

If a business routinely treats their customers like dirt, it doesn't take a rocket scientist to figure out that sooner or later, that business will suffer and likely be forced to sell out to someone more savvy or close.

If a business owner treats its staff with disrespect, it is self evident that even in a tough economy and job market, the staffers will sooner or later find their way to a better place. In the mean time, can the disrespected staffers be expected to perform their best for the owner who maligns them?

If you are an association leader and don't get along well with people who have a differing view point than you do – alienating some, losing some members and creating avoidable adversaries along the way – would it be a surprise if the results of such an association leader would be slim at best?

There are a number of hard truths that every professional person must face. The above are so obvious, that they are shared to make a point. The hard truth is that 4 years into our industry's recovery from the bottom hit in 2009, we are faced with yet another wave of challenges.

But as John F. Kennedy wisely said, “When written in Chinese, the word 'crisis' is composed of two characters. One represents danger and the other represents opportunity.”

written-chinese-crisis-composed-two-characters-one-represents-danger-the-ot ... -opportunity-john-f-kennedy-copyright-2013-lifestyle-factory-homes.jpg

Brutal Winter and CFPB Regulations

The combination of a brutal winter up north and new Consumer Financial Protection Bureau (CFPB) regulations represents a genuine crisis for some in our industry. Don't get me wrong, some will come through this profiting more than they did before. Some are doing well in the very areas that others are struggling. But others will fail or will have to hand over the keys to their business to someone else, likely at a distressed price.

marty-lavin-jd-manufactured-home-community-owner-on-board-spy-sea-.jpg

One of the more successful professionals in our industry – Marty Lavin, JD – who has been:

  • in retail with an operation that sold 5,000 homes a year
  • operated a manufactured housing finance firm that originated more loans than some of the chattel lenders we have today
  • survived a big downturn in the land-lease communities business, and still successfully owns and operates to this day
  • is an industry attorney who dealt with some of the biggest names in our industry and the likes of mortgage giants, Fannie and Freddie

said to me in his 6 million dollar list price 72' boat, “Tony, the problem is not the product!” (more from Marty Lavin, linked here).

We have a great home, at an incredible value. We have not done the sales training and marketing needed to grow the business. Who says? The likes of former Fleetwood manager and current state association executive Jay Hamilton:

We are an industry that for years has desired the best for our industry representatives, our customers and our distribution system but for all these years have been hesitant to:

  • invest financially in training our people,
  • marketing our product's image,
  • updating our technology,
  • improving our delivery system, etc..

Manufacturers and Retailers have made some bold attempts at the previously listed task but always fail to follow through because they don’t see immediate profits from marketing or training programs. 

We are an industry that has the need for all of our profits to be immediate. Future growth and maturation always loses out to the need for immediate results and immediate profits. 

jay-hamiltong-executive-director-georgia-manufactured-housing-association-gmha-posted-mhpronews-com(1).jpgUntil we are willing to train our people well, invest in technology, invest in customer service, invest $ in creating a brand image with the understanding that is will cost a percentage of our industry profits and will not necessarily produce immediate results we are doomed to keep repeating our same mistakes over and over.

Thank You,
C. Jay Hamilton
Executive Director
Georgia Manufactured Housing Association

At the Tunica Manufactured Housing Show, I'll be presenting on the topic of Dominating Your Local Market, version 2.0. A variation on this topic drew praise and a standing room only attendance at the Louisville Show.

You'll also have the opportunity to get the latest in

  • Manufactured Home financing, including information from lenders not present at Louisville
  • Commercial Land Lease Community Financing, both moderated by Dick Ernst of FinmarkUSA.com
  • Manufactured Home Community Lessons Learned Panel Discussion, moderated by Jenny Hodge
  • The Importance of CRM for your Retail or Community sales operation, a panel discussion

and more!

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If you're marketing fails to attract enough of the good credit customers who are third party financeable or cash buyers in significant numbers, in the Dodd-Frank/CFPB era, you may not make it.

Learn more about what you need to do differently in today's market, at the free panel discussions and seminars linked above at the rapidly approaching Tunica Show.

You won't find these same topics all in one place at one event anywhere else in the U.S. at this time, so don't miss this opportunity. More information on the free business building seminars at the 2014 Tunica Manufactured Housing Show is linked here. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Can you legally and morally earn money from the sale of a competitors home?

January 2nd, 2013 No comments

Short answer, yes you can!

This isn't hypothetical, it is real and it is happening right now today. You can learn how to do it too, if you are heading to the event described below.

Every day Realtors earn a commission by selling a home they do not own. Everyone in a closed deal routinely walks away happy. Now MH Pros can do that too!  Not someday, today.  It will be my pleasure to introduce Dan Rinzema at a FREE seminar at the Louisville Show as he explains this system that MH Pros are already profiting from.

This is one of many profit building events at the Money Tree Seminars taking place at Louisville on Wed Jan 23rd.  This will be The First Time this presentation is being made. Will your competitors be there? Odds are good some will be, you should be too, so don't miss it!

No kidding, this one seminar could be worth the entire trip for those looking to grow their business, profits and sales.  'Game changer' is tossed about loosely by many these days, but if you are in the room, you will see why the Money Tree seminar team wanted Dan to present on this option.

This no brainer option could be the next big boost for pros like you and the manufactured housing industry in general.

What do you need to sell more homes? Answer: The Best Third Party Financing

The TOP manufactured home lenders in the U.S. will share the stage to give you a rapid-fire look at their latest programs to help you sell more homes!  This presentation was standing room only in 2012. You and your peers will want to come again to see the 'legally compliant' programs in the post Dodd-Frank/CFPB's regulations being issued in January 2013.  

Lender's programs are ever changing. This is the first major presentation in the country in 2013. As finance pro Dick Ernst has said, 'there is plenty of capacity' for our industry's lenders to make more loans. Learn how to tap all those lending opportunities so you can profit more in 2013. Don't miss it!

Ask the Experts

We tested this panel out in Iowa in November, and it was a big hit with the community owner/operators and retailers who experienced it! Don't just take my word for it, ask Joe Kelly and the packed room of attendees at their 65th annual event.

Are you a Community owner? Do you have legal questions?  One of the nations top – high powered – attorney's – Rob Coldren of HK&C Law will be a headliner on this panel.

Rob Coldren and his firm are in the trenches daily on MHC issues, winning many of those battles you read about in our Daily Business News or in other publications, cable and broadcast stations.  Rob's presence alone would be worth the entire trip to Louisville!

Are you a retailer or community that sells or leases homes?  Do you have a location that is struggling for occupancy or sales? Do you have head aches that turn into wallet aches in your marketing or sales?  Do you have internet marketing needs or issues? Seasoned MH retailer (as in achieved the 'top 1% in the U.S. in MH Retail sales) and MHC-MD.com's very own L A 'Tony' Kovach will be on the panel to answer your questions.

Are you trying to manage your leads more effectively to close more sales?  Do you need to maximize your profits from sales you are already making?  Chad Carr will be on our panel to answer your questions on topics like this and more as part of our panel.

All of this is just the opening day! There is far more to see and do, don't miss a minute of it. Learn more about ALL of the Money Tree seminars, dates and times at this link. Download the brochure on that page and then look at page two of the brochure for more information.

Literally tons of reasons…

There are literally tons of SOLID reasons to make your travel plans NOW to come to the Louisville Show and stay for the run of the show.

When you have 39 homes – Mod and Manufactured Homes – on display, you will see the newest models, community series homes and also those proven to turn inventory into cash for pros like you.  I'd guesstimate there will be 1,157,000 pounds if new homes on display, or a whopping 585 tons of homes!

Many communities and retailers have learned that the time to buy and sell new homes is now. No better place to see dozens of the latest homes, all under one climate controlled roof.

New and True Products and Services

There will be some 80 exhibitors at the Louisville Show with products and services designed to:

A) Save You Money

B) Make You Money.

C) Protect Your Business

Do you see why we call it 'the Money Tree?!'

Your Connection for Business and Industry Growth

Let's consider a theoretical situation. What if you and your business were the ONLY business in the U.S. in factory built housing that was making a profit. OK, good for you, but in time, you would fail because there wouldn't be enough success out there to sustain the Industry.

The point is that you and your business is interconnected with the Industry. The ideal is for YOU to succeed and for OTHERS to succeed along with you. This is the wisdom of the 'rising tide raising all boats.'

If you are a retailer, you may not have thought about this, but your success is tied to the success of that manufactured home community down the road. Community owner/operators, if that retailer down the road is successful – even if neither of you have been doing business with each other – you indirectly benefit as well.

Association members tend to better understand and “get it” about this connection. Not only should you go to Louisville, but you should encourage your peers – and yes – your competitors to go. Circle back to the Imagine This! topic about profiting from your competitors sales. No better place than in Louisville for them to hear about it.

As Easy as 1, 2 and 3

1) We all have a stake in the success of the Industry and so should all want to make the outreach for new blood a re laity.

2) If you are a retailer, maybe you've wondered why MH Communities have weathered the storm better than so many retailers have?

3) If you want that banker or investor you know to better understand manufactured housing, there is a place to do that too.

Introduction to Manufactured Home Opportunities Day is!

See why the Clayton Family of Home Builders, CU Factory Built Lending, MHI, the NCC, HK&C Law and 21st Mortgage are among those who have seen value in this business building event. Please check it out and share the link.

Don't miss Louisville Show 2013. The Show is back, it will be bigger and better than 2012 when over 1,500 pros like you attended. Registrations are up over 2012! We will be at booth #115, in the seminars, walking homes and exhibits. We hope to see you there.

So whether you want to learn how to make more money

PS: Check our many Exclusive and Red Hot Featured Articles for January and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

The MH-AP and You

April 18th, 2012 No comments

Help us help you help our Industry with the MH Advancement Project (MH-AP). Your company could drive more business and profits while protecting and promoting the manufactured industry. Before we dive in, let's briefly set the stage.

Paraphrasing what more than one well known manufactured housing personality has said to me:

 

'In Washington DC, the manufactured housing industry
is a like a pimple on an elephant's behind.'

 

So on issues such as changing the SAFE Act, Dodd-Frank and the CFPB with legislation such as HR 3849, the experts agree we don't have an easy road ahead. With HUD, the EPA or other regulators, MH Industry associations and their members generally don't carry the influence we need by ourselves. Which is why MHI and others often seek to leverage relationships to enhance advocacy and influence.

But haven't we missed one of the biggest influencers of all? A group we should be able to tap readily? I think the answer is 'yes.'

We can dramatically grow our influence by aligning the interests of manufactured home owners – and pre-HUD Code mobile home owners – with MH professionals. If there is one thing that politicians need as much or more as campaign funds it is votes come election time!

 

Getting Ready To Vote

Image of the political power of a crowd of our customers and residents getting ready to vote…

 

With and estimated 8.8 million pre-HUD Code and post HUD Code manufactured homes in the U.S. and with some 19 million residents in those homes, that represents about 6% of the national population. By organizing enough of those MH voters, we can tip the scales in elections for or against a candidate. Think about the polls and voting. 6% can often make the difference. When an interest group shows up at the polls during elections, that 6% can be even more powerful because so many do not show up to vote.

 

The journey of thousand miles begins with a single step.

– Lao Tzu

 

While ambitious, there are relatively easy steps we can take to accomplish this goal, and we have already begun the process. Please join us in this effort. Those who do can benefit short, medium and long term.

MHLivingNews.comis a new website that we have just launched focused on the MH Home Owner and MH Residents. We will carry periodic stories, but a key focus for us will be the ALERT system we are building.

Over time, we expect the MHLivingNews.com site to have far more traffic than our site here at MHProNews.com because there are about a quarter of a million estimated MH connected professionals, employees and business owners. But there are some 19-20 million MH owners and residents!

  • Anyone can send their customers or residents a free link. With MHLivingNews.com being 'a third party,' it is potentially more powerful than you making the same request directly of your customers or residents.
  • For those who work in the communities world, you already know how a story can spread 'in the park.' When someone gets motivated, they tell their neighbors. Certainly the impact of Dodd-Frank and SAFE Act on the values of mobile and manufactured home owners is so significant, once residents 'get it' they will have a reason to change it.
  • FYI – Select http://www.mhmarketingsalesmanagement.com/advertise(MHMSM.com a.k.a. MHMarketingSalesManagement.com) will get a special package, that will include free banner ads on http://www.manufacturedhomelivingnews.com/alert.

We will continue to add content to www.MHLivingNews.com, which will attract and retain a growing number of readers coming. Help us, help you help our Industry.

FYI, I've already contacted my Congressman and he is on board with HR 3849. This is easier than you think. Get an email for a staffer, send them this link, which is an all in one brief and shows those already signed on. Then, ask your staff and team members to do the same.

How do you eat an elephant? One bite at a time. How do you impact Congress? One request at a time. How do you begin the journey of a thousand miles? With a single, simple step. Please take yours today to tomorrow. Working together, we can make this happen. # #

 

Post by
L. A. 'Tony' Kovach
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500
latonyk@gmail.com or tony@mhmsm.com

http://LATonyKovach.com
http://www.linkedin.com/in/latonykovach

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Whether you think you can or whether you think you can't, you're right. – Henry Ford