Posts Tagged ‘Cutting edge of online marketing blog’

SIB-KIS and Your Manufactured Housing Sales Operation

November 30th, 2011 No comments

For some years, in approaching a project in marketing, sales, management or some combo thereof, I've used an approach that has served the companies well that this was put to work for: namely, SIB-KIS.

See it Big
Keep it Simple

The first is as important as the second.  Charlie "Tremendous" Jones and others taught me the value of an inspirational goal and vision.  For example, if you are selling/leasing 3 homes a month it is nice to move to 4 or 5.  That may seem like a big move ahead to some, and for many, it would be more than enough.  But if you want to get heavy hitter sales types juices flowing, then the goal is to do 3 a week, not 3, 4 or 5 a month.  See it Big.  Plan accordingly and work the plan.

SIB-KIS_-_AIM_High posted on

Keep it Simple – this one everyone knows, and at times, we all violate this rule.  We have a great product, we have great services and lifestyles to offer to the right people.  We need the right systems in place – ones that people can relate to easily.  We need systems that are customer (user) friendly.  We have to have a message and means that people (customers and team members) connect with, a natural 'gravitational' attraction.

Chances are, you already have many if not most of the elements in place that you need.  If your associates and you have good communications and trust, this can often be handled internally.  The truth is, we usually see each other's blind spots (marketing, sales, management, etc.).  It is we who do not see our own!  So if you can handle this among trusted associates, that can work well.

However, at times, the reality is that people just don't know what they don't know.  You go to an MD, attorney, electrician or other specialist because you don't know something, and you need the job done right. Even if you can do a job yourself, sometimes it is more cost-effective to hire it done.

These are times when outsourcing can make sense!  Why hire a full time person, when you can periodically outsource a function?  It can save you time and money, and done right in the marketing/sales/management arena, it can make you money too.

We will look at some marketing and sales systems in an upcoming column. # #

post by
L. A. "Tony" Kovach

Learn what Black Friday means in business

November 23rd, 2011 No comments

Many people have heard the term ‘Black Friday’ for all the sales that take place on the day after Thanksgiving.

But did you know what it means?

Buy your pumkins here, credit About clip art.


CBS says that Black Friday is the day that many companies ‘go into the black’ – or make a profit – for the year.  20-40% of all retailers make their profits during the Christmas and holiday shopping season.  Some specialty firms make 60% or more of their profits during this final quarter of the year.

Too many in the manufactured housing industry tend to write off the last few weeks of the year as ‘too hard’ to sell homes.  Why?  Tax Returns (and those refund checks) are right around the corner!

Here is a secret, if you don’t expect and plan to sell homes during this holiday season, you will probably be right.

And if you do game plan and execute a marketing strategy during the holiday season, you will find that you can sell more homes than you have been.  We’ve worked with firms that have closed double digit home sales in December from a single location.

When is your Black Friday?

What do you do in your marketing approach to help go ‘into the black’ for your year?

Think about it as you enjoy your holiday!  Call or email if you need a solution or plan that can work for you. # #


post by
L. A. ‘Tony’ Kovach