Zig Ziglar continues to teach and inspire me, even after passing onto his eternal reward. We all encounter people, personally and professionally, whose attitude is clearly off. At such times, it is wise to be patient and to ask or reflect on Zig's question, “Who kicked your cat?” The person doesn't even have to be …
CNN. Fox. ABC, NBC, CBS, A&E and any network, newspaper, online or other media all have this in common, they promote! They promote themselves and they promote the products and services of others. They don't apologize for those promotions! They don't apologize for advertising themselves or others. Tim Connor, CSP, author of 80+ books, one …
Every now and then, you get a marketing approach or commercial message that is seemingly 'timeless.' One that fits that description is the Fram Oil Filter commercial, shown below, first aired in the early 1970s. The idea behind their message is akin to the adage, "A stitch in time, saves 9." My hunch is not …
There are many motivators in life. In sales, some pros speak of the five motivators of pride, profit, love, need and fear. A certain consultant you may know routinely uses fear tactics as a motivator, why? Because it can work. So too the other motivators, in the case of today's column, money or 'profit.' The …
"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in winter. It was MHC and RE industry legend, Sam Zell, who told some 200 MH Industry pros that we needed …
Ladies and gents, this post will be short and sweet, but not as short as a Tweet. When you watch this video, don't jump to the conclusion that all that you should be doing is social media and video. IMHO, that would be a huge mistake. But it would be an equally huge mistake not …
Video and Social Media Statistics for 2014 for Manufactured Housing Marketers Read More »
