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Posts Tagged ‘competitor’

What Avis, Hertz, Budget and National Rental Car Companies can teach Manufactured Housing

October 26th, 2013 No comments

A recent client-connected trip took me to Phoenix's Sky Harbor airport, so my travels also took me to what looked like their new rental car center. All of the major rental brands were there – Avis, Budget, Hertz, National – plus some that you seldom see or were new to me, such as Fox, Payless and Sikt.

What they all had in common was they were sharing this new, centralized, clean and appealing facility. But doesn't that happen in many airports from coast to coast? Don't we see rental car companies – competitors! – gathered near a location, all side by side?

Why would competitors do that?

Good question, let's look at a few reasons.

  • Easier for customers to find the location
  • Shared (read lower cost, more effective) marketing
  • Shared (lower cost) overhead for this kind of quality facility, which provides a…
  • Better customer experience.

Lessons for MH?

Something similar happens at trade shows, such as the approaching 2014 LouisvilleManufacturedHousingShow.com.

But most trade shows are only a 2½ day event. Where is their a similar cooperative effort the other 362½ days of the year?

The National Association of Realtors (NAR) and Google study, downloadable from the link below, showcases that some 90% of home shoppers are doing some or all of their shopping online. Some research puts that number at 94%, but either way it's high!

http://www.MHProNews.com/home/industry-news/industry-in-focus/6318-why-should-you-target-home-shoppers-online

show-me-the-money-louisville-show-com-(c)2013-manufactured-home-pro-news-.JPG

Manufactured Home Retailers, Communities, Lenders, Builders, Associations and Suppliers/Vendors of all kinds can each benefit from the obvious concept of having an image/educational web portal that can mimic in cyber-space at a very low cost what the rental car companies do.

manufactured-home-living-news-ver2_0-laptop-(1).jpg

The new ManufacturedHomeLivingNews.com has started what time will reveal to be an important step forward for our industry. Attend the free seminar at the 2014 LouisvilleShow.com, to see how YOU can benefit – free or at a low cost – from this ever more popular resource.

team-together-everyone-achieves-more-(c)2013-mhpronews-com-.jpg

The lessons for manufactured housing from the rental car example are clear. We could sum it up with this acronym, T.E.A.M. = Together Everyone Achieves More. ##

PS: Check our many Exclusive and Red Hot Featured Articles for October and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
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MHC-MD.com | LATonyKovach.com | Office 863-213-4090 

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Foreigners!

November 18th, 2012 No comments

Those who come from a 'foreign' land speak and sound differently than we do. When they learn English, it is their second language. It takes some time to learn how to communicate effectively, so that natives and foreigners understand each other.

The same principle often holds true in business.

We learn a way – "our way" – of doing business. We express or communicate that a certain way. When we hear a new way, it may sound strange, almost like a 'foreign language.'

That experience of something being foreign or different doesn't make what is new right or wrong. It means one must first seek to understand or learn the new idea, lingo and terminology. Once learned, the once foreign concept may make good sense, if properly applied.

One key to such new ideas is to approach them with an open mind. This is often easier said than done. We are used to doing something 'our way' ('my way,' etc.). But if we are unwilling to consider or try what is new, then we are limiting ourselves – perhaps robbing valuable solutions from our business – in the process.

Competition

While held in disdain by some, competition truly is a good thing. A person or a company decides to strive for excellence. Over time, they perform at a level that makes a comparable person or operation "look bad."

The fact that some in a market, arena or field do better than others is proof that other can too. As a successful man share with me, the principle of 'prove one' applies. As soon as you can accomplish a result, you've proven it can be done. Once proven, it can be refined and improved.

Trapped by old ideas

posted on mhmsmThe most common thing that holds owners, managers and professionals back is a lack of willingness to try what is new or different. So there tends to be four broad groups.

First are the leaders. By following a new path that they have tried, tested and works, these may build up an edge so wide that other competitors may never match them. Think McDonald's, Facebook or Amazon as examples.

Then there are those who watch their competitors. They see some new approach tested, they follow suit. If they work hard, they demonstrate that they can do it too.

There is a third group, often larger than the other two. This third group will in time buy into the new idea. But they do it later in the curve. As a result, they often may not benefit as much as the first two groups.

Then there is the fourth group. These are like the buggy whip manufacturer. They don't change at all or not in time. They may fail and go out of business as a result.

Manufactured housing

It is self evident that manufactured housing has gone through a cathartic experience in the last 14 years. This is a wake up call for those who remain. Some have learned to adapt and thrive. Others, may only survive.

That there are thrivers proves that the open mind to success – by embracing what at first seems foreign – you or others can advance and thrive too.

Marketing. Sales. Management. Training. Are you doing things the same old way? Are you hoping for the cavalry coming to the rescue? A different, better result without making any changes? Isn't that just wishful thinking?

Positive changes comes through an open-minded willingness to learn and do what is new. What is foreign shouldn't scare you off! This is true in online marketing. It is true in all marketing, sales and management systems.

So long as the new is ethical and positive, it ought to be embraced. History proves that sooner is better later than later!  

Speaking of foreigners

pilgrim-indian-thanksgiving-flickrcc-credit-enokson-posted-mhpronews-com-cutting-edge-blog…our ancestors or us were all foreigners here in America at one point in time.

Safe travels and enjoy Thanksgiving with those whom you hold dear. ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the

other new stories and 'Purely Political' cartoons at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

We Hate to Lose

February 24th, 2012 1 comment
I recently read an article about Behavioral Finance, which studies the decision making process in regards to financial decisions. The theory brought forward in the article is that individuals and businesses do not act rationally when making financial decisions, even when they are presented all the available information.
 
One of the case studies mentioned involved two groups. The first group was presented with this problem.
 
  1. In addition to whatever you own, you are given $1000. You are now asked to choose between:
A. A sure gain of $500.
B. A 50% chance to gain $1000 and a 50% chance to gain nothing.
 
Another group of subjects was given this problem.
 
  1. In addition to whatever you own, you are given $2000. You are now asked to choose between:
A . A sure loss of $500.
B. A 50% chance to lose $1000 or a 50% chance to lose nothing.
 
In the first group 84% chose A. In the second group 69% chose B. The two problems are identical in terms of net cash to the subject, however the phrasing of the question causes the problems to be interpreted differently.
 
The study concluded that people are much more distressed by potential losses than are happy about equivalent gains. Some economists decided that people consider the loss of $1 twice as painful as the pleasure from gaining $1.
 
So this begs the question, What are your lost sales costing you?
 
Lost sales are not just those that a prospect chose not to act, or chose a competitor. Lost sales include those prospects that never contacted you in the first place. It can be painful to look at your business in terms of lost sales rather than just looking at sales generated, but it is absolutely necessary.
 
This is where the professionals at MHMSM.com come in. We have the tools and resources available to help you capture new business and grow your sales. Utilizing the knowledge and strategies from our solution oriented sales and marketing programs and training, or attending free business building seminars like those at the upcoming Great Southwest Home Show and maximizing exposure and generating sales by advertising on MHProNews.com are how you minimize lost sales and maximize your businesses' sales. # #
 
post by
 
Jeff Templeton
Business Development and Advertising
 
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals
 
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