Help us help you help our Industry with the MH Advancement Project (MH-AP). Your company could drive more business and profits while protecting and promoting the manufactured industry. Before we dive in, let's briefly set the stage.
Paraphrasing what more than one well known manufactured housing personality has said to me:
'In Washington DC, the manufactured housing industry
is a like a pimple on an elephant's behind.'
So on issues such as changing the SAFE Act, Dodd-Frank and the CFPB with legislation such as HR 3849, the experts agree we don't have an easy road ahead. With HUD, the EPA or other regulators, MH Industry associations and their members generally don't carry the influence we need by ourselves. Which is why MHI and others often seek to leverage relationships to enhance advocacy and influence.
But haven't we missed one of the biggest influencers of all? A group we should be able to tap readily? I think the answer is 'yes.'
We can dramatically grow our influence by aligning the interests of manufactured home owners - and pre-HUD Code mobile home owners – with MH professionals. If there is one thing that politicians need as much or more as campaign funds it is votes come election time!
Image of the political power of a crowd of our customers and residents getting ready to vote…
With and estimated 8.8 million pre-HUD Code and post HUD Code manufactured homes in the U.S. and with some 19 million residents in those homes, that represents about 6% of the national population. By organizing enough of those MH voters, we can tip the scales in elections for or against a candidate. Think about the polls and voting. 6% can often make the difference. When an interest group shows up at the polls during elections, that 6% can be even more powerful because so many do not show up to vote.
The journey of thousand miles begins with a single step.
- Lao Tzu
While ambitious, there are relatively easy steps we can take to accomplish this goal, and we have already begun the process. Please join us in this effort. Those who do can benefit short, medium and long term.
MHLivingNews.comis a new website that we have just launched focused on the MH Home Owner and MH Residents. We will carry periodic stories, but a key focus for us will be the ALERT system we are building.
Over time, we expect the MHLivingNews.com site to have far more traffic than our site here at MHProNews.com because there are about a quarter of a million estimated MH connected professionals, employees and business owners. But there are some 19-20 million MH owners and residents!
Anyone can send their customers or residents a free link. With MHLivingNews.com being 'a third party,' it is potentially more powerful than you making the same request directly of your customers or residents.
For those who work in the communities world, you already know how a story can spread 'in the park.' When someone gets motivated, they tell their neighbors. Certainly the impact of Dodd-Frank and SAFE Act on the values of mobile and manufactured home owners is so significant, once residents 'get it' they will have a reason to change it.
FYI – Select http://www.mhmarketingsalesmanagement.com/advertise(MHMSM.com a.k.a. MHMarketingSalesManagement.com) will get a special package, that will include free banner ads on http://www.manufacturedhomelivingnews.com/alert.
We will continue to add content to www.MHLivingNews.com, which will attract and retain a growing number of readers coming. Help us, help you help our Industry.
FYI, I've already contacted my Congressman and he is on board with HR 3849. This is easier than you think. Get an email for a staffer, send them this link, which is an all in one brief and shows those already signed on. Then, ask your staff and team members to do the same.
How do you eat an elephant? One bite at a time. How do you impact Congress? One request at a time. How do you begin the journey of a thousand miles? With a single, simple step. Please take yours today to tomorrow. Working together, we can make this happen. # #
Whether you think you can or whether you think you can't, you're right. – Henry Ford