Posts Tagged ‘cmsbuilder’

The Human Factor to a more effective website

November 17th, 2010 1 comment

Bob Stovall's November Article illustrationThis post is a follow-up to my November Article, Making Websites More Effective and covers an aspect of an effective website – and therefore a more effective online marketing and lead generation strategy – that I think is critically important.

In the article, I considered how using the latest technology would make your online presence more effective.

But the other side to the story is that if the website is hard to update, or if you have to hassle with a less-than-cooperative web designer every time you need to update it, you just won’t do it.

I’ve seen dozens of good websites fall by the wayside as a customer service or lead generation tool because the web designer disappeared or was just plain too difficult to work with.

You know from dealing with your customers and prospects that making it easy for them to buy is an important step in the sales process. Make it painful enough and they will disappear forever taking their money elsewhere.

The same is true for you as a businessperson. If vendors and suppliers make it difficult enough for you, you give up on that vendor or supplier or maybe on the whole project.

This is one reason that we now produce all of our client’s web pages using Content Management Systems (CMS) such as WordPress, Joomla! and CMSBuilder. Using a CMS takes the adversarial relationship with an uncooperative web designer out of the equation. It also makes it easier and less expensive for you to make simple updates to your website. But you can read all about that in the article.

Your job is to make buying easier for your prospects – my job is to make your website, email marketing and social networking easier.

We’ve made a special offer at the bottom of Making Websites More Effective to save you some serious coin. I hope anyone in need of our services will take advantage of it.

That’s it for today! I hope you and your families have a Happy and Blessed Thanksgiving and I’ll see you in Louisville!

Social Networking ripples can cause much bigger effects for manufactured housing

October 21st, 2010 1 comment

I live in Danville, Kentucky – a town of about 15,000 that has been named “one of America’s Best Small Towns.” As charming as our little town is, every so often a trip to the “big city” is in order. What this has to do with manufactured, or any factory-built housing will become apparent. This past Sunday was my wife’s birthday. We decided to go for dinner at Sutton’s Italian Restaurant in Lexington, KY. Sutton’s is a client of mine (we did their website) and this was their new location. I really like to keep up with what my client’s are doing as having knowledge of their operations helps me do a better job of marketing for them.

We ordered some wine, recommended by owner Gordon Lewis, a locally produced Merlot from Jean Farris Wineries. Notice how the locally-sourced product was the one recommended. It was a very good wine, the best Merlot I have ever had – and I’m NOT a big Merlot fan normally.

So far, so good. It’s the next succession of events that I wanted to point out. We ordered an appetizer. One of our favorites in Italian restaurants is calamari with marinara sauce, so we decided to go for that. Well, the calamari was super! It mixed in was a special treat. Banana peppers (peperoncini) which had been sliced into rings like the calamari and fried along with them. Exceptional.

So I took out my iPhone and photographed our half-finished plate and posted it on Facebook. Within minutes, a friend who didn’t know of the restaurant’s new location asked me where they were.

He’ll be checking out the new location shortly with his entire family. Now, my question is… how much benefit will Sutton’s receive from a picture, a caption and about a minute that it took me to post it to Facebook? Five people will eat there as a direct result. How many more read the post, now know the new location and will find their way there over the next few weeks?

And what’s it worth if they like it, return and tell their friends?

Even if the restaurant has no idea where those customers originated, they benefit from that small bit of social networking. It happens that Sutton’s has a Facebook page of their own, so those reading my post can easily find them on Facebook. And or course, their Facebook page has a link to their website.

So round and round it goes, a small ripple in the pond of information creates a much larger result. Sutton’s pays their employees who then spend the money in the local economy and the additive value of a dollar spent adds to Lexington’s GDP.

More ripples in our various ponds are what will get the economy moving again on a local, national and global basis. It’s not hard. Go make a ripple today, even a small one. It will will multiply as the circle widens.

And don’t forget to post every new thing your business does on your website, your blog, your Facebook page, your LinkedIn status and tweet it on Twitter to boot. Have a new home on your lot or in your community? Install a new home? Performed some community service? Hire a new sales person, customer service rep or installer. Each of those is a small stone causing a small ripple that grows and grows and…