MHProNews spoke with RV MH Hall of Fame legend, Jim Clayton during the 2015 Louisville Manufactured Housing Show. We did another exclusive video interview, in fact, more than one. But one of the items the founder of Clayton Homes stressed was the passion with which you pursued your business, marketing or sales plan. Paraphrasing, you …
"Hurry, hurry, hurry, bombs in the burry!" is a colloquial expression that conveys a sense of haste or urgency. A burry is a patch of burrs, or a bitter cold climate like northern Minnesota's in winter. It was MHC and RE industry legend, Sam Zell, who told some 200 MH Industry pros that we needed …
Oftentimes the things that get cut during a downturn are advertising, training and other items like ‘research and development.’ But is that truly a wise strategy? Chevrolet, Proctor and Gamble (P&G) and the cigarette company wars during the depression era demonstrated time and again the power of advertising in a down market. Those firms and …
Advertising and marketing during tough economic times. Read More »
