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Posts Tagged ‘Charlie Tremendous Jones’

Learning Something New

July 26th, 2013 No comments

It takes commitment to learn something new. The most brilliant coach or the best teacher on the planet can’t help the player or student who is unable or unwilling to try what’s different. Since Motivation is a factor in learning, it can make a difference when you help someone See it Big (SIB). At the same time, it is useful to make something easy enough to understand, which suggests we Keep it Simple. (KIS). Put the two together, and you have trainer Charlie “Tremendous” Jones’ fabled acronym, SIB-KIS.

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Someone I work with likes to say an expression I’m really beginning to like. “We have to get out of our own way, and let the customer buy a home.” Good point! Let’s review some key facts.

  • 10,000 people are retiring daily in the U.S.. Some reports suggest half of these or more are not ‘ready’ for retirement. They need a low cost affordable place to live. Solution? Think, Manufactured Home!
  • Incomes are overall down in America since 2008.
  • There are 2,000,000 U.S. veterans of the recent Middle Eastern wars. Let’s rephrase, there are about 2,000,000 DD214s out there. Solution? Think manufactured home!
  • The U.S. Census Bureau says that manufactured homes on average sell for about half the cost per square foot that conventionally constructed new housing does.
  • The U.S. needs 20,000,000 new housing units to keep up with the current pace of population, based upon U.S. Census Bureau statistics. Incomes down, 85% of the population wants to be a home owner. Solution? Think Manufactured Home!

We have a historic opportunity to sell more homes, but we have to be willing to do what it takes to get those customers to open their eyes and see the amazing product that we offer them.

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As you know, we teach our manufactured home retail and community clients a simple yet profound truth. Let’s remember that The Truth Well Told is Powerful! That truth is that some 85% of the population doesn’t get it about manufactured homes. So we have to help them get past that mental block. We do that by not waving the Manufactured Home flag in their face.

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What do You See? A trailer? Or a Home?

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We have to retrain ourselves – or hire and get the training – to see the incredible value that we present.

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We created Manufactured Home Living News for many reasons, but one is to be a tool for manufactured home professionals to use to open minds. We NEED a third party ‘source’ of information – something that isn’t your website – to point to and thus gain or increase your credibility in reaching out to customers who don’t yet get the manufactured home advantages.

Customers will check you on or off their list. They want to find the right home at the right price and/or payment. Odds are, you’ve got that home or can order it for them.

Training – discipline – commitment – See It Big, Keep It Simple.

Let’s learn – or continue to learn – the new ways to attract and sell more customers than we ever have before! ##

PS: Check our many Exclusive and Red Hot Featured Articles for June and see the

L. A. "Tony" KovachL. A. ‘Tony’ Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
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SIB-KIS and Your Manufactured Housing Sales Operation

November 30th, 2011 No comments

For some years, in approaching a project in marketing, sales, management or some combo thereof, I've used an approach that has served the companies well that this was put to work for: namely, SIB-KIS.

See it Big
Keep it Simple

The first is as important as the second.  Charlie "Tremendous" Jones and others taught me the value of an inspirational goal and vision.  For example, if you are selling/leasing 3 homes a month it is nice to move to 4 or 5.  That may seem like a big move ahead to some, and for many, it would be more than enough.  But if you want to get heavy hitter sales types juices flowing, then the goal is to do 3 a week, not 3, 4 or 5 a month.  See it Big.  Plan accordingly and work the plan.

SIB-KIS_-_AIM_High posted on MHProNews.com

Keep it Simple – this one everyone knows, and at times, we all violate this rule.  We have a great product, we have great services and lifestyles to offer to the right people.  We need the right systems in place – ones that people can relate to easily.  We need systems that are customer (user) friendly.  We have to have a message and means that people (customers and team members) connect with, a natural 'gravitational' attraction.

Chances are, you already have many if not most of the elements in place that you need.  If your associates and you have good communications and trust, this can often be handled internally.  The truth is, we usually see each other's blind spots (marketing, sales, management, etc.).  It is we who do not see our own!  So if you can handle this among trusted associates, that can work well.

However, at times, the reality is that people just don't know what they don't know.  You go to an MD, attorney, electrician or other specialist because you don't know something, and you need the job done right. Even if you can do a job yourself, sometimes it is more cost-effective to hire it done.

These are times when outsourcing can make sense!  Why hire a full time person, when you can periodically outsource a function?  It can save you time and money, and done right in the marketing/sales/management arena, it can make you money too.

We will look at some marketing and sales systems in an upcoming column. # #

post by
L. A. "Tony" Kovach
http://www.linkedin.com/in/latonykovach