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Flashback – What Others Say – MHProNews, MHLivingNews

September 15th, 2016 No comments

As we approach our 7th anniversary, let’s share some comments from our 6th Anniversary, and point you to the comments posted this month from Tim Williams, at 21st Mortgage linked here.  Below is our flashback – enjoy and please send us YOUR comments for our October issue…thanks.

The following are a sampling of ‘quotable quotes’ used with permission from readers of MHProNews.com on the occasion of the 6th anniversary of this online trade publication serving the manufactured and modular home industry.

I appreciate being able to get all my MH news in one place, and especially on-line on my iPad as I am away from the office so often. Our industry is lucky to have such extensive coverage and I value the thoughtful coverage on a wide range of topics that MHProNews provides its readers.

don-glissonjr_ceotraidfinancial-ostedonmhpronewsDon Glisson, Jr, CEO
Triad Financial Services, Inc.
4336 Pablo Oaks Court
Jacksonville, FL  32224

Tony, congratulations to you and your team on this significant milestone and much appreciation for the valuable (and often thankless) job that you do. You have truly become the preeminent news source for the manufactured housing industry and I wish you many more years of success.


darrenkrolewski-mhvillage-executivevicepresidentmarketingandbusinessdevelopmentDarren Krolewski
Executive Vice President, Marketing and Business Development
Datacomp/MHVillage/JLT

Dear Tony & Soheyla, 

Congratulations on your 6th anniversary with MHProNews.Com and two years with Manufactured HomeLivingNews.com!

Just wanted to express our deep appreciation for your cutting-edge reporting and videos that keeps us positive and upbeat about our industry. You keep us focused on the great opportunities for our manufactured home industry. Keep it Up!

gusrodrigueztejashomesGus Rodriguez
Tejas Homes
Conroe, Texas 

 

marthaneusmithexecutivedirectorkansasmanufacturedhousingassociation

 

 

 

Tony,

Congratulations on your 6th Anniversary!

Martha Neu Smith
Executive Director
Kansas Manufactured Housing Association

Tony,

dennishill-postedonmhpronews-comCongratulations on your 6th anniversary issues coming out this weekend. It goes with out saying that your continued diligence in pursuing a solid information source for this industry is most appreciated. I’ve always look forward to receiving your information so that I can keep up with what is going on. Again, congratulations on your 6th anniversary. I hope there will be many more!

Dennis Hill
Show Ways Unlimited
800 Old Roswell Lake Pkwy
Suite
 140
Roswell, GA 30076

Congratulations on your upcoming milestone.  I want to personally thank you for giving me one place for information to stay abreast of what is happening in the Manufactured Housing industry. 

Best of continued success,

Mike”

mikebowenseniornationalaccountssalesmgrvpamericanmoderninsurancegroupMike Bowen
Senior National Accounts Sales Mgr/VP
American Modern Insurance Group

— Examples of Off the record, private comments —

  • It’s tough to capture your all-around terifficness.”

  • Thank you for all you do for the MH Industry.”

  • Tony, what MHProNews spotlights is often the squeaky wheel used or referenced in private discussions and meetings. Keep it up.”

  • As you know, we send periodic news tips your way, and appreciate your publishing so many of those in the Daily Business News. Matthew Silver does a fine job. You and your team are an important part of MH advancement.” (Editor’s note – we do get a lot of tips from readers like you on news items, please send links to news items in viaiReportMHNewsTips@mhmsm.com – with the subject line, ‘News Tip’)

  • We work B2B, and find your Daily Business News section is a gold mine for us. We read it every day. Thank you for this invaluable service to manufactured housing.”

  • While we really value MHProNews, I have to say that MHLivingNews.com is the hidden gem in what your operation does for manufactured housing. We look forward to every new article and interview posted there. Those articles and videos have been used to close sales on customers that were on the fence. Thanks and please, keep them coming!”

Along the lines of MHLivingNews.com, among the nice comments in about the recent video is the following example (others are posted on the article itself that goes with the video on that page)

http://manufacturedhomelivingnews.com/a-surprising-solution-to-americas-quality-affordable-housing-crisis/

Today’s new MH product is a cutting-edge solution to the myriad of financial pressures weighing on America’s age 55+ active-adult demographic and addresses the critical issue of home affordability. 

Dennis Loxton, CFP

NMLS #362476

1st Financial

NMLS #130562

Comments from a variety of industry pros and leaders in 2015 are found in the link below.

http://www.mhmarketingsalesmanagement.com/home/featured-articles/october-2014/8418-manufactured-housing-professionals-news-mhpronews-5th-anniversary-celebration-kudos-and-quotable-quotes

This is team work. It isn’t just us, its pros like you that engage and make this work. These are collaborative efforts for mutual success. This is part of “taking care of business,” because knowledge and information are potential power.

We thank you for allowing us to be a part of the mission to dispel outdated myths and to shine the light on subjects of importance for manufactured, modular and factory built housing.

We may publish more on-and-off the record comments in the days ahead. Until then, tallyho! ##

Editor’s Note: Please do send YOUR thoughts on the 7th Anniversary of MHProNews and MHLivingNews in asap, for inclusion in our Oct issue 2016 issue, thank you!

LATonyKovachPresentingIndustryMembers-MHProNews

L. A. ‘Tony’ Kovach.

War, Peace, Bridges and Newsworthy Promotion!

July 17th, 2014 No comments

CNN. Fox. ABC, NBC, CBS, A&E and any network, newspaper, online or other media all have this in common, they promote! They promote themselves and they promote the products and services of others. They don't apologize for those promotions! They don't apologize for advertising themselves or others.

Tim Connor, CSP, author of 80+ books, one of our featured writers and hired by over 100 factory and other building operations said at a Wisconsin Housing Alliance (WHA) meeting that "You have to be a relentless self promoter." This is a fact for any successful business or professional!

You don't apologize for giving someone your business card, or for advertising, marketing, networking live or via social media, etc.. Successful operations and professionals do these things.

uplifting-you-we-agents-for-pleasurable-profitable-uplfiting-positive-change-image=wikicommons(c)poster=mhpronews-com2014-

We are the runaway #1
news, tips and views MH Professional Resource!
Thanks to our sponsors and experts,
we give away more useful info and insights
than anyone else in the Industry!

War and Peace, plus Bridge Building

Is your manufactured or modular home product, community or service a good one? Does it do what you advertise or claim? Does it benefit your customers? Then it is WRONG not to promote it, and do it well!

Guess what, we promote too. And it must be working, because we keep growing and gaining new clients while others have been shrinking, fading or dying.

There are times you have to 'go to war,' and when you do, the smart ones fight to win. Peace is better than war, when you can have peace honorably. That's true between nations and in business too.

bridging-the-gap-is-profitable-the-brdige-frees-those-otherwise-trapped-oneither-bank-the-elk-strawberry-mansion-bridge=wikicommons-poster(c)2014-mhpronews-com-

Bridges pay! You invest in the bridge, but once built, a bridge saves you time and money, and it makes you money.100s-raining-showering-down-2014-cutting-edge-blog-mhpronews- Bridges between you and your customers pay.

Bridges between you and those some might think of as rivals can pay off too. Think win-win, mutual victories and Collaboration vs. Confrontation!

Just the Facts!

We do marketing and sales training. We build websites, we know manufactured and modular homes, retailing and communities. We've won awards, and have been praised by operations of all sizes in our industry. Those are facts, and it should remind you that when YOU need to market better or sell more, you should visit LATonyKovach.com, email or call us!

Some of our clients are very public, and the results are there for all to see.

LouisvilleManufacturedHousingShow.com is a site we've built but also a show we promote! The show hires us to do the education and promotion, and we've been praised for the results, see proof on the link and chart here. As Show Chairman Ron Thomas, Sr. has said in a recent article,

We will once again use L. A. “Tony” Kovach, MHProNews.com aka
MHMarketingSalesManagement.com services to promote this year’s show. His electronic messaging works!”

MHI hired us to promote their Congress and Expo in 2014. Their result? The best attended event since 2008! See and hear the Manufactured Housing Institute (MHI) President and CEO, Richard “Dick” Jennison, say that and thank us for our pro-industry work, at the video linked here.

We take MH and MOD retailers and community operators who are often struggling and turn them into better marketing and sales performers! We teach a proprietary system that makes the phones ring, the doors swing and the cash register Cha-Ching!

mhc-md-latonykovach-client-message-comptuer-report-collage-masthead-mhpronews-com-c

These 83 calls and 61 net leads came in one week.
We've had locations generate over 200 inbound
calls seeking homes in a week, at a low cost per prospect.
We then teach how to handle that call, resulting in more sales!

We do these marketing and training services on a confidential basis, NDAs are part of the deal. So the graphic shown redacts the names, but are actual results reported by computerized call tracking and a text from the business' owner to me. That same operation did less in a year, prior to our starting their program with us than they reported in this one month, shown above!

15-minutes-daily-mhpronews

Every professional from almost any field studies and reads, so they can learn more to earn more! You and your team should invest a minimum of 15 minutes a day on MHProNews.com. You should invest 7 minutes daily on ManufacturedHomeLivingNews.com. Not just owners, but staff should be on our site, learning more to earn more.

But at some point, you may want or need paid services. Be it B2B or B2C, talk to us, because we are proven to grow results. But fair warning! What we do is different! To get a different result, you have to be ready to change. We've innovated, and for those who see it as an investment, working together it pays off for those who put our processes to work!

Whenever you can, learn to Win Wars but also Win in Peace. Learn how to collaborate more successfully with others. Learn to bridge the gap between you and your customers, in a win-win fashion! ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

The Magic of SEO for Manufactured Housing

March 21st, 2012 No comments

If you know anything at all about the internet, then chances are you already know that you can essentially 'buy' traffic for a website. There are resources like Google Ad Words and a myriad of websites where you pay to play the web marketing traffic generation game. Certainly, using other forms of advertising to drive traffic to a website is also a form of 'buying' traffic. With that in mind, consider how nice it is when SEO brings you traffic without any extra costs from your other traffic driving efforts!

SEO – Search Engine Optimization – are the strategies that web gurus utilize to get high organic placement on a given search engine. With Google as the Big Kahuna of all the search engines today, much of the focus tends to be on getting good ranking on Google. Good ranking generally means being visible on page 1 of a Google-search. Most people looking for something online don't go past page 2 on Google, unless they are seriously researching a topic. Thus the importance of page ranking.

With millions of searches monthly for key words that include “manufactured housing,” getting high search engine results in the manufactured housing industry is not an easy thing to accomplish. So when you do manage to achieve page 1 or 2 – versus say a never-to-be-seen result on page 13,187 – it is something to brag about. This is especially true when you haven't paid for the click throughs to the page that may help you achieve the page 1 ranking result.

Here at MHProNews.com (aka MHMSM.com) we are pleased to say that we have achieved page one on many topics that we elected to focus on for a client, news or other goals and purposes.

A picture or a graphic is worth a thousand words. An example of a topic we wanted to get good SEO on was the Manufactured Housing Institute's (MHI) new President and CEO, Richard A. “Dick” Jennison. Please notice that while USA Today – where Jennison recently had published a short article – has a far broader circulation than all the manufactured housing publishers combined, we managed to snag the top spot on page 1 for the keyword set shown below. We also managed to edge out MHI on the ranking for this same topic.

 

SEO Google 1

 

Another example is the Louisville Manufactured Housing Show. We dominated the page 1 of Google on this subject, as you can see in the graphic below.

 

SEO Google 2

 

The Internet is constantly changing, so the results for a given search can change literally moment by moment. If you have a hand-held smart phone, tablet or iPad, you may get a different result on your hand-held than you would on a laptop in the same room! So it is no surprise that results can vary depending on where you are located and many other factors.

Because the Internet is adding content moment by moment, SEO focused efforts ideally should be ongoing. If you want to dominate a topic in a specific niche or market, that can take a little time, but it is time and effort well spent. Once you grab that top spot legitimately – as opposed to using the type of black hat SEO tactics that can get you penalized later – staying on page 1 becomes easier.

Let's look at an example for a specific client in the graphic below.

 

SEO Google 3

Good SEO typically doesn't happen by accident! It takes the right strategies, traffic and execution to get the type of outcomes that you see here.

There is a 'cost' in terms of time and expertise to getting the types of results shown above. There are topics that at a point in time we wanted to dominate or at least achieve a page 1 result. But if our emphasis shifted, we can always shift resources to or away from a given set of keywords.

The bottom line is that SEO 'magic' pays off.

When you are thinking about either business to business advertising/marketing, business to consumer focused marketing or are thinking about having a new website built or refreshing/revising an existing website, please contact us. We are not the cheapest, nor are we the most expensive by a long shot. What we are is the proven best value. In the world of manufactured and modular housing, you are unlikely to do any better. So you'll be glad you called us or emailed. My office phone is 815-270-0500. # #