Be it business to business (B2B) or business to consumer (B2C), email marketing is a very important part of staying in touch and generating business. Building an email list takes time, and effort. That translates into costs. But are the costs worth it? Frankly, as the it is a TOTAL no-brainer! The Direct Marketing Association …
Earn $43 for each $1 invested? Manufactured Housing, You and Email Marketing Read More »
How you reach your target market depends in part on who that market is. It may sound like heresy coming from a marketer at first, but some target markets would not be worth advertising to using most venues. For example, if the market targeted are too small or are highly specialized – then instead of …
First you form your habits, then your habits form you. This maxim is true in our personal life, and it is true in our professional life. That includes how you approach management, marketing and sales too. Let's see how this principle plays out in manufactured housing. In this new economy and more rigorous regulatory environment, …
Let me take you back to the not so distant past before the Internet and when the telephone and other technologies were still on the distant horizon. How did people sell their wares? Word of mouth from satisfied customers. Fast forward some years and businesses used the newspaper, radio, then television and then BAM the …
If Word of Mouth Is Still King Are you Maximizing it? Read More »
