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Posts Tagged ‘business professionals’

Factories increasing sales in a down market

June 27th, 2012 No comments

We have all heard the old saying about taking and using the best of the old and new.

Professional sporting teams practice the basics daily, the tried and true. But they also watch video on themselves, get scouting reports on competitors and test and use new plays and technologies too. Savvy business professionals do the same. How can manufactured housing professionals profitably apply those principles?

Let's look at a visual example.

First, we know the power of words. But using images to communicate effectively is as old as the drawings done by cave dwellers ages ago. Communication is crucial to all success. Businesses must communicate internally. Manufactured home business and associations also have to communicate externally to their target market and members too.

Cartoons never faded away from style. In fact, they are back stronger than ever.

mhmarketingsalesmanagement cartoons

mhmarketingsalesmanagement cartoons

mhmarketingsalesmanagement cartoons

mhmarketingsalesmanagement cartoons

While these cartoon messages are directed to our readers, think about how this concept could be applied to your target market. Examples of some cartoons pointed toward the MH home owner are found at MHLivingNews.com that target the MH homeowner or shopper.

mhmarketingsalesmanagement cartoons

mhmarketingsalesmanagement cartoons

mhmarketingsalesmanagement cartoons

I've worked with dozens of manufacturers, log homes, pre-cut and panelizers over the years on sales training systems. But I confess that coming on board with MHMarketingSalesManagement.com has been eye opening for me too.

mhmarketingsalesmanagement cartoons

Don't get me wrong, I've had a website for years, and stay up on trends. But there is such a different dynamic when you are working with a team of professionals who make good results happen for their clients.

Plus, Tony and company give back to the Industry daily through MHProNews.com and informational articles, blogs and ideas. Now, they are giving back through MHLivingNews.com – a new, fast growing online resource dedicated to promoting the manufactured home lifestyles value and appeal.

When sales increase, when professionalism increases, amazing things take place for everyone involved.

  • When factories sell more, then more association dues are generated.
  • More revenue for associations means they can do an ever better job Protecting, Promoting and Educating the Industry.
  • Retailers and Communities do better.
  • Lenders, Insurance and vendor/suppliers of all kinds benefit as well.
  • The Image of our Industry improves.
  • Customer satisfaction rises. More referrals.
  • The circle grows…

When you need professional web, marketing, sales, management or other outsourced solutions for your manufactured housing needs, who are you going to call? One email or call starts it all. ##

Posted for
Tim Connor, CSP
Business Development, Ad Manager & MHSpeakerTrainer.org Coordinator
MHMarketingSalesManagement.com = MHMSM.com = MHProNews.com
Factory-Built Housing's #1 Online Trade Publication (biggest and most popular)
ph 704-895-1230 email tim@mhmsm.com

Pinterest

May 16th, 2012 1 comment

If a picture is worth a thousand words, then Pinterest must already be worth billions. I recently signed up, and want to encourage you to sign up and/or pass the following on to all on your email lists.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

We can add to this, of course, this is a start.

The idea is simple. It can benefit what ever it is you do in manufactured housing. Here is how.

We show appealing photos and a bit of copy with an image that showcases what is good about the Manufactured Home LifeStyle. This isn't selling one company's homes – it is selling the lifestyle – which will lead people to retailers and communities over time, which will sell homes.

It is a soft sell, not a hard one.

There are links back to our new MHLivingNews.com site. As you know, this MHProNews.com site is for Business 2 Business professionals, so we really don't look for ANYONE outside of our Industry to jump in here (not hiding it, just keeping it focused on professionals).

The new MHLivingNews.comis different. We want people far and wide to see this site! Pinterest will be one way to get them there.

If you decide to do a Pinterest board, let me make a suggestion. Do something that will attract attention In Addition to manufactured homes. In my case, I used Chicago Botanic Gardens. I may add others interests later as time permits. But the point is that if someone likes the Gardens, and they end up on the board, they are likely to see what else that person – in this case me, but it could be thee! – is interested in.

When politicians are using Pinterest to connect with voters (and they are) on a personal level, it is one of millions of reasons for us to use this as a simple and free tool to showcase manufactured and modular homes. The more people see, the more they will get curious.

Drops of water over time will fill the bucket. We can't “pin” our hopes on that alone, but if we do some pinning along with other things like MHLivingNews.com, it will only help our Industry's image – and that will drive more sales and satisfaction.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

Please, check it out and pass the hotlink above along! ##

 

Post by
L. A. 'Tony' Kovach
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500
latonyk@gmail.com or tony@mhmsm.com

http://LATonyKovach.com
http://www.linkedin.com/in/latonykovach
http://pinterest.com/latonyk/manufactured-home-lifestyle