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Posts Tagged ‘business card’

War, Peace, Bridges and Newsworthy Promotion!

July 17th, 2014 No comments

CNN. Fox. ABC, NBC, CBS, A&E and any network, newspaper, online or other media all have this in common, they promote! They promote themselves and they promote the products and services of others. They don't apologize for those promotions! They don't apologize for advertising themselves or others.

Tim Connor, CSP, author of 80+ books, one of our featured writers and hired by over 100 factory and other building operations said at a Wisconsin Housing Alliance (WHA) meeting that "You have to be a relentless self promoter." This is a fact for any successful business or professional!

You don't apologize for giving someone your business card, or for advertising, marketing, networking live or via social media, etc.. Successful operations and professionals do these things.

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War and Peace, plus Bridge Building

Is your manufactured or modular home product, community or service a good one? Does it do what you advertise or claim? Does it benefit your customers? Then it is WRONG not to promote it, and do it well!

Guess what, we promote too. And it must be working, because we keep growing and gaining new clients while others have been shrinking, fading or dying.

There are times you have to 'go to war,' and when you do, the smart ones fight to win. Peace is better than war, when you can have peace honorably. That's true between nations and in business too.

bridging-the-gap-is-profitable-the-brdige-frees-those-otherwise-trapped-oneither-bank-the-elk-strawberry-mansion-bridge=wikicommons-poster(c)2014-mhpronews-com-

Bridges pay! You invest in the bridge, but once built, a bridge saves you time and money, and it makes you money.100s-raining-showering-down-2014-cutting-edge-blog-mhpronews- Bridges between you and your customers pay.

Bridges between you and those some might think of as rivals can pay off too. Think win-win, mutual victories and Collaboration vs. Confrontation!

Just the Facts!

We do marketing and sales training. We build websites, we know manufactured and modular homes, retailing and communities. We've won awards, and have been praised by operations of all sizes in our industry. Those are facts, and it should remind you that when YOU need to market better or sell more, you should visit LATonyKovach.com, email or call us!

Some of our clients are very public, and the results are there for all to see.

LouisvilleManufacturedHousingShow.com is a site we've built but also a show we promote! The show hires us to do the education and promotion, and we've been praised for the results, see proof on the link and chart here. As Show Chairman Ron Thomas, Sr. has said in a recent article,

We will once again use L. A. “Tony” Kovach, MHProNews.com aka
MHMarketingSalesManagement.com services to promote this year’s show. His electronic messaging works!”

MHI hired us to promote their Congress and Expo in 2014. Their result? The best attended event since 2008! See and hear the Manufactured Housing Institute (MHI) President and CEO, Richard “Dick” Jennison, say that and thank us for our pro-industry work, at the video linked here.

We take MH and MOD retailers and community operators who are often struggling and turn them into better marketing and sales performers! We teach a proprietary system that makes the phones ring, the doors swing and the cash register Cha-Ching!

mhc-md-latonykovach-client-message-comptuer-report-collage-masthead-mhpronews-com-c

These 83 calls and 61 net leads came in one week.
We've had locations generate over 200 inbound
calls seeking homes in a week, at a low cost per prospect.
We then teach how to handle that call, resulting in more sales!

We do these marketing and training services on a confidential basis, NDAs are part of the deal. So the graphic shown redacts the names, but are actual results reported by computerized call tracking and a text from the business' owner to me. That same operation did less in a year, prior to our starting their program with us than they reported in this one month, shown above!

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Every professional from almost any field studies and reads, so they can learn more to earn more! You and your team should invest a minimum of 15 minutes a day on MHProNews.com. You should invest 7 minutes daily on ManufacturedHomeLivingNews.com. Not just owners, but staff should be on our site, learning more to earn more.

But at some point, you may want or need paid services. Be it B2B or B2C, talk to us, because we are proven to grow results. But fair warning! What we do is different! To get a different result, you have to be ready to change. We've innovated, and for those who see it as an investment, working together it pays off for those who put our processes to work!

Whenever you can, learn to Win Wars but also Win in Peace. Learn how to collaborate more successfully with others. Learn to bridge the gap between you and your customers, in a win-win fashion! ##

L. A. "Tony" KovachL. A. 'Tony' Kovach ManufacturedHomeLivingNews.com | MHProNews.com | Business and Public Marketing & Ads: B2B | B2C Websites, Contract Marketing & Sales Training, Consulting, Speaking: MHC-MD.com | LATonyKovach.com | Office 863-213-4090 Connect on LinkedIN: http://www.linkedin.com/in/latonykovach 

Hungry for growth and more knowledge?

February 9th, 2014 No comments

Knowledge you can apply is a key to making more money. As I go through these examples, let me strongly suggest, that if you take two giant steps back for perspective, these could apply to YOU and YOUR location(s)!

Let's start by sharing the words of Ross Kinzler, from the Wisconsin Housing Alliance.

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Then, lets layer in the following quote from Andy Gallagher, WVHI.

"This year’s event was a dynamic performance with a pantheon of excellent speakers, covering topics critical to the industry; an expanded floor showa-v-gallagher-executive-director with the latest models on display; and a handsome group of service and supply representatives on hand with their banter, wit and stockpile of knowledge."

– See Andy's full article at : http://www.mhmarketingsalesmanagement.com/blogs/industryvoices/#sthash.NluqUOIq.dpuf

continental-communities-logoThen think about these thoughts from an MHC operations manager, Ted Gross:

"Tony, Just wanted to leave a quick note about the educational seminar you spoke at regarding “Modern Marketing.” I brought a few community managers along for your presentation…it was a real eye opener for them and me."

– See more at: http://www.mhmarketingsalesmanagement.com/blogs/industryvoices/#sthash.NluqUOIq.dpuf

Are you beginning to see a pattern developing here?

If not, let's try another quote on why going to a trade show or educational event is a great idea for your business! This from a fellow who admits he missed a few years of going to a show:

"…I was wrong! It was not only interesting it was incredibly inspiring and eye-opening. At this time, our industry is undergoing tremendous tumult andjames-cook-mhc-manager-ma-posted-industry-voices-mhpronews.com-75x75pxl- change. Change does not have to mean impending disaster. Sometimes it takes rubbing elbows with our industry’s leaders – those on the front line – to better understand the opportunities that exist, the places where we need soldiers in the gaps (Washington DC,) and how to not just survive but thrive in the coming decades.

I probably received more education at Louisville in two days than I did in my first six months in my current position."

– See more at: http://www.mhmarketingsalesmanagement.com/home/featured-articles/february-2014/138-general-manufactured-housing-industry-topics/6979-louisville-2014-from-the-eyes-of-an-industry-newbie#sthash.h30j7u54.dpuf

tamas-kovach-right-handing-chet-kearny-business-card-soheyla-kovach-c-mhpronews-com-latonykovach-com-mhc-md-com-2014-louisville-show-booth-.pngThis one is near and dear to us, some of you at Tunica last year or Louisville this year saw this first hand; and yes, this IS an educational and inspiring example!

The photo and comments are courtesy of Gina Beasley, Tennessee Regional Manager and Ast. VP of Sales for UMH Properties.

Gina wrote in part: “Wow Tony, gotta to tell you how much I enjoyed seeing your son, he is absolutely adorable! Check out the picture of him handing out your business card to Chet Kearney, Chris Lindsey's assistant. So sweet and the fruit don't fall far from the tree!!!”

– See more at: http://www.mhmarketingsalesmanagement.com/blogs/bobstovall/#sthash.1VA1XLrK.dpuf

No one knows trade shows in manufactured housing better than Dennis Hill! Here is what he wrote, and these comments were being shared with permission. Dennis began by talking about the growth in attendance, thanks us and then shares this chart.

louisville-show-2014-total-.png

"…In addition, we would like to complement you on the phenomenal job you did in managing the seminar programming. The seminarswere well attended and well received by everyone who attended the show and went to the seminars."

– See more at: http://www.mhmarketingsalesmanagement.com/blogs/industryvoices/#sthash.hUjCKiFN.dpufdennis-hill-l-a-kovach-show-ways=unlimited-tunica-show-2012-mhpronews-com-.png

Now, let me wrap up all these comments, and many, many more we have had like them, and say that without a doubt, the lessons these and other pros learned apply to YOU.

  1. An upbeat attitude can be both taught and caught. A good Attitude will boost performance, especially when combined with facts and processes that support success.
  2. Be it the rapidly approaching Tunica Manufactured Housing Show, or April's MHI/NCC Congress and Expo, you will find that the modest investment and time and cost will reward you greatly!
  3. Do whatever good steps that it takes NOW to be at BOTH of these upcoming events! Why? Look at what the folks above and so many more had to say!

ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-.jpgJoe Kelly said this a couple of years ago, shared with permission:

“Tony,If we're going to talk special, you're it.  Your unabashed enthusiasm was really contagious.  Your belief in and knowledge of the industry is profound.  You have a unique manner of bringing people together.

You were responsible for most of our programming this year.  We've had great meetings in the past.  However, this meeting will be hard to beat in that the perfect speakers were found for the precise topics we needed to hear…”

Joe Kelly

Iowa Manufactured Housing Association

– See more at: http://www.mhmarketingsalesmanagement.com/home/featured-articles/october-2013/6336-kudos-coffee-linkedin-growth-and-four-more-years-four-more-years#sthash.KkGU1mMd.dpuf

Want the secret? Want to know how to grow? Let me tell you my secret. We read! We go to meetings! Yes, I present and share at many of these events, but not all. I go to learn, and every single time I do learn, and you and your team can too!

Want to grow in 2014, in spite of the hurdles? Sure you do. Then make the time and treasure investment in yourself, your team and your location(s) to attend these two spring events, Tunica and Congress and Expo. I go to both every year, along with others, about 8 events a year in all.

I never regret a single trip to go to a trade show, educational meeting or event. When Joe Kelly says, "Your belief in and knowledge of the industry is profound." keep in mind, we can all learn when we make the DECISION to do so.

When we decide to turn lemons into lemonade, of course you too will find what Joe said could apply to YOU: "Your unabashed enthusiasm was really contagious." Then YOU can be the spark plug for YOUR organization or location.

Please come to these events. For your sake, for the sake of your team and operation. If you do, please swing by and say hi. ##

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

7 Years Old and Going for It!

January 26th, 2014 No comments

There is a little fun but a real lesson here for those who do marketing, sales or leasing in the manufactured housing field. The lesson is being taught by a 7 year old, which makes it particularly interesting – and powerfully insightful! Please hang onto your hats for a fast ride, courtesy of the just completed 2014 Louisville Manufactured Housing Show.

Have a Plan

The saying, “build it and they will come” is an interesting Hollywood fairy tale. “Showing up” is NOT enough in business today. Be it Business to Business (B2B) or Business to Consumer (B2C) marketing, having a savvy plan is important.

Remember too, All professional success is based upon systems!

Think about the last fast food restaurant you walked into, or the last hotel you checked into. There are

systems that these operations have, and they teach their team members to do what the plan calls for, and when that plan is followed, success is the result.

The same is true in manufactured housing, at the wholesale – B2B – or retail – B2C – levels.

Need a plan? Call me, and let's discuss what it is that you do, and what sort of plan might make sense for you, your location or operation!

Implement the Plan with Gusto

In the example we will share today, the goal was to maximize the possible contact opportunities from the 2014 Louisville Manufactured Housing Show. The plan included a role for our son. Pre-Show, we promoted the Youngest Exhibitor, who just happens to be our son 7 year old Tamas (pronounced “Tah Mash”) Kovach (pronounced Co-Vatch = like a Watch).

As we did last year at the Tunica Show, we gave our son a very simple – but important! – assignment. Pass out buisness cards to everyone that passes by our booth. We gave him a simple sentence to say – and to start with the word “Please” (good manners matters! 😉 – we agreed upon a rate of pay, but also told Tamas that good performance would yield a bonus.

Our son passed out not one box of buisness cards at the show, but over 2 boxes, solo! Yes, he earned his bonus. He was brimming with energy, and ran to nearby booths or to passers by in the corner ailes to hand out the cards.

At lunch one day, we looked around, trying to see what happened to our son. We found him busily handing out cards to people at the near by tables! Not part of the plan, but the people he approached all seemed quite delighted.

The photo below is courtesy of Gina Beasley, Tennessee Regional Manager and Ast. VP of Sales for UMH Properties.

Gina wrote in part: Wow Tony, gotta to tell you how much I enjoyed seeing your son, he is absolutely adorable! Check out the picture of him handing out your business card to Chet Kearney, Chris Lindsey's assistant. So sweet and the fruit don't fall far from the tree!!!”

Thanks so much, Gina, for the photo and kind words. We had literaly dozens of comments from people all over the show floor, who would come up and say this or that kind thought about our son.

Mission accomplished! Tamas' Mama gets the credit for the cool clothes and so much more.

tamas-kovach-right-handing-chet-kearny-business-card-soheyla-kovach-c-mhpronews-com-latonykovach-com-mhc-md-com-2014-louisville-show-booth-.png

True Enthusism Makes a Difference!

Let's be objective for a few moments. Our son didn't always do exactly what we asked. What 7 year old does?

But his unbridled enthusiasm made a huge difference! Most pros would have been thrilled to have handed out half that number of cards or literature, enthuisiam made the difference for our son.

His natural smile and the joy of giving his best effort made another big difference. I'm sure Zig Ziglar would have been tickled had he seen our son in action too.

Zig used to say, 'Enthusiasm ends in the letters IASM, which means “I Am Sold Myself!”

Questions…

  • Are you and your team sold on your own product or service?
  • Are you brimming with confidence in what you are striving to accomplish?
  • Is the joy from your work evident to all who see you?

My son reminded me of many things during the show, including the power of enthusiasm.

Years ago a man wrote me saying words to this effect; 'Even a so-so plan, that is put to work with gusto, often yields an above average result.' Then he praised the plan that we used, and said that the great result was the combination of both good effort and a good plan.

Make a plan for your business for this quarter, this year, for all of your events and for your life.

Then break it down into the clear steps, elements of a system, just the way others businesses do.

Then do your best to implement it. Adapt as necessary.

If you love your work, your confidence and joy will shine through.

When you do, those whose paths you cross will remember you, and when they can, they will reward you with their business. Got a plan? Remember the 7 Year Old's lesson and “Go for It!” ##

(Editor's Note, our sincere thanks to Gina Beasley at UMH Properties for sharing the photo and the kind words! Hats off to all of those who pulled together and made the 2014 Louisville Show a big success.)

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Profiting from QR Codes

March 20th, 2013 No comments

We spend significant time on this blog focusing on the basics, because manufactured housing – as do all other businesses or professions – need the fundamentals for sustained success. But today in the Cutting Edge we will look at the rapid growth of QR Codes. Are you using them? If so, are you getting the most out of your QR Code use?

QR is short for Quick Response. Here is an example of a QR Code.

You download a free ap through your provider's ap store onto your smartphone or camera equipped tablet to access a QR Code.

Along with the explosion of smartphone use, so has the use of QR Codes in marketing.

ComScore reports:

"129.4 million people in the U.S. owned smartphones (55 percent mobile market penetration) during the three months ending in January, up 7 percent since October."

According to ScanLife:

"In 2012 research by Accenture on the effectiveness of consumer engagement triggers concluded that among 1,000 television viewers, 28% had interacted with a QR Code, vs. 18% with a Twitter hashtag. Similarly, during the 2012 London Olympics, we found that the proportion of individuals interacting with QR Codes was 36% higher than with Foursquare. Last but not least, our own research shows that the average engagement post scan to click was 62%.

Like social media in the early days, marketers who learn to harness the power of mobile engagement will have a significant head start in the market place -whether it’s QR Codes today, or combined with NFC or augmented reality tomorrow."

Using QR Codes to Save and Make Money

While brochures may not go out of style right away, QR Codes have the ability to turn a business card sized document into a robust multi-media platform. Those seeking to save money on handouts could consider using a small document with a QR Code on it instead. We've seen a company that did this at the Tunica Show. Our MHMSM.com team has done this since the 2012 Louisville Show. Here is my card's front cover for 2013.

QR Codes appeal to the young, which our industry can't afford to ignore.

QR Codes also appeals to the upscale 50+ shopper. As smartphone totals and camera-equipped tablets continues to rise rapidly, the size of the QR market will steadily expand too.

Here are some charts and graphs from eMarketer and ComScore that underscore the size, breakdown and growth of this market.

 

Don't forget that Backside!

As a footnote, the next time you do a business card, consider using both sides of your card! Why let that back side real estate go to waste? The back side is also another great place to place a QR Code.

Here is the reverse side of my business card, as another example.

If you aren't using QR Codes, start! If you are using them, consider how you can expand their use. Those who do should profit more because they did. ##

PS: Check our many Exclusive and Red Hot Featured Articles for March and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford

The Value of ABR

February 1st, 2013 No comments

We were having lunch – a regional manager (RM) for a client company and I – and were discussing recruiting. They needed new sales people at more than one location. Yes, we could try to snag 'so and so' who is available. Yes, we could try to snag 'so and so' from that other firm. But typically, the best outcome is when you recruit and train your own! Properly done, the new recruits are loyal, end up with your company for say 5-7 years average, which means you get less turnover and as a bonus, more performance. In the course of the conversation, ABR came up…

…ABR is short for Always Be Recruiting. If your company is full up on staff, and they are all terrific, do you need to be recruiting? Yes. Just as some MHCs do (or used to) have a 'waiting list,' so too I'd rather have a waiting list of potential recruits than have to scramble every time someone tenders a two week notice.

So as we were talking over lunch, I gave an example of ABR in action. Taking the back of the RM's business card, I hand wrote a note on it, that went like this:

Your service has impressed me. If you ever think about a career change,

please contact me, thanks.”

Then I left a cash tip on the table with the business card on top of it, instead of putting the tip on the credit card. The RM smiled, liked the idea, and we went back to work at their local office.

That prospect at the restaurant we left the card, note and tip for didn't become a recruit. But that lady did follow up, and she got a home! Still a good outcome.

We should always be recruiting (ABR). We should also Always be Sowing Good Seeds for promoting our business and our location(s).

There are hundreds of ways to market manufactured homes! Some are total no-brainers, like leaving your business card on the table with a cash tip. If you do that every time, even if it is the same server at the same restaurant, guess what happens? They will, over time, run into someone they know that is looking for a home. They will send that someone to you.

How do I know?

Been there, done it, got the sales over time to show for it. This is a farming approach, and if you plant the seeds, water and cultivate that crop and prune as necessary, you will get the harvest.

Back to ABR

Training pays and so does good recruiting. Create a long term recurring, retention and training strategy, even if you have a short term need. I've recruited people in a line, at a furniture store and at a restaurant to name but a few. When you have a sales system that is user friendly for all involved, you don't have to have a rocket scientist to sell more homes. All you need is the right person, with the right attitude that is willing to work for their results!

Maybe you are a one location operation, or perhaps you have a multiple location company. Either way, ABR applies. When you have a backlog of possible prospects, amazing things happen. Among them are you don't stress as much when the time comes (and it usually does, sooner or later) when you have to have a new team member.

Remind me in a future article to share how to really elevate the quality of those recruits from the strategy shared above. Until next time, good marketing, training and selling! ##

PS: Check our many Exclusive and Red Hot Featured Articles for February and see the

other new stories at MHLivingNews.com too.

l-a--tony-kovachL. A. "Tony" Kovach

MHLivingNews.com=Re-Discovering and Spotlighting the MHLifeStyle

MHProNews.comMHMSM.com = Industry News, Tips and Views Pros can Use

Services:B2BandB2CAds, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500

latonyk@gmail.com or tony@mhmsm.com

www.MHC-MD.com

http://www.linkedin.com/in/latonykovach= connect with me on Linkedin.

http://pinterest.com/latonyk/manufactured-home-lifestyle/

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Whether you think you can or whether you think you can't, you're right. – Henry Ford