Posts Tagged ‘bottom line results’

Writers, Videos and MH home photos wanted!

July 5th, 2013 No comments

We've asked the questions before.  Do you have a website?  Is it modern looking or out dated? Does it have a blog?  Do you have Facebook, Twitter and Pinterest (as a bare minimum) on your site?  Let's share a true story that hopefully will open your eyes and if you heed its message, will make you more money.

A prospective new client approached us about their website.  As part of their message, they sent us a report on their site's statistics, that had been given to them by their current website service provider.

What those statistics revealed was compelling, but NOT in a positive way.  Their stats proved that the traffic was quite modest, plus that some 94% of their current website's visitors only came one time.  


Further, the owner said his company was getting a very low rate of inquiries from the site.

Ouch again…

Now back to the questions.  

Even if you had a good looking website, if there is nothing on there that would make a visitor think the site has new items going up routinely that might interest them, why should they come back?

Imagine if you went to a news site, and the news was the same today as 7 years ago, nothing new.  Would you return?

Not likely!

Or if you went to a clothing/fashion site, and there was nothing that looked like it had changed in years, why would you go back?

Hopefully, you get the point! You wouldn’t hand out a business card with an old address and phone number, nor should you have one of your most important marketing resources – your website – looking stale our outdated.

A key point here is you must add content, and make your website look dynamic and ever evolving, because a static looking site will unlikely reach it's potential.

Part of the Secret of the Success of MHProNews – and the growing traction on – is precisely because we are adding content on a regular basis. It shows quickly to those who visit! It keeps those visitors coming back, and thus our audiences continues to grow.

Writer's, Videos and MH Photos wanted

You need to create your own content, or find someone to do content creation for you. There are individuals who like to write! There are individuals who have already written good content, and they are ready to share it.

Speaking of sharing good content…

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…we invite industry pros who have a topic they'd like to share for our public and image building focused to share articles, videos and 'featured home' photos.

By teaming up with us, and giving YOUR publicly focused site an RSS feed to and links going both ways, you will see the growth in your own results too.

Learn more at this applauded program at link, or call or email me at the contacts below.

Creating and sharing good content is how we can begin to change the image – and thus the bottom line results – of manufactured housing in your market and across the U.S.. ##

What Super Stars Have in Common

July 25th, 2012 No comments

Increasing bottom line results is something that brings you and other manufactured housing professionals here by the tens of thousands every month. In fact 3,000 to 4,000 like you log on to MHProNews and departments like the Cutting Edge in Marketing and Sales blog during a typical day to learn more to earn more.

Before continuing our series on the 5 Motivators, let me share a thought captured from industry veteran Chad Carr in a recent webinar. Two key thoughts are summarized well in the motivational poster you see below.

What Super Star Athletes Have in Common inspirational poster on MHProNews

If you like or need motivational posters and messages, please visit the Inspirations blog

I was comparing notes recently with a factory built housing pro who hangs his hat West of the Rockies. We spoke about the state of training, marketing and promotion in our Industry. We agreed that it needs improvement. During the conversation, the following points where raised:

  • Holiday Inn
  • Best Buy

What do these two very different but successful businesses have in common? They both invest two weeks minimum on training for each new team member, before they go to the counter or hit the sales floor and talk with their first customer. They also invest more time after initial training on training updates, plus do routine huddles with their management too.

So why do so many manufactured home marketing and sales organizations fail to do what is proven to work in other industries and professions?

Every super star athlete does two things: they practice routinely and they get coached.

The winning teams don't march out onto the field or court and just do their own thing. They have a plan, a process that works for them. What doesn't work, they strive to improve until it does perform.

Proper planning plus preparation plus practice prevents poor performance.

When you don't have a company coach, use a personal one. Buy books, attend sales seminars, read articles, yes. But to be a super star, experience proves you must practice and be coached.

Check back soon for our next article in the 5 Motivators series.##

L. A. "Tony" Kovach and Spotlighting the MHLifeStyle Industry News, Tips and Views Pros can Use

Services:B2B and B2C Ads, Proven MH Marketing & Sales Systems, Websites other Industry Solutions.

Office –815-270-0500 or connect with me on Linkedin.


Whether you think you can or whether you think you can't, you're right. – Henry Ford