The right types of story telling will increase sales. Marketing and selling a big ticket item like a manufactured home often includes financing. In the Dodd-Frank/CFPB era, there are many things that you as a retailer or community can’t say or do, but that we as trade media can accomplish legitmately as part of an …
Manufactured Home Financing, Video and Story Telling Read More »
Bad news often travels faster than good news. For the media, “If it bleeds, it leads!” Your team mates may be the first ones to toss you under the bus, even if you've done good things (sometimes, especially because you've done good things). People talk about CYA for a reason, because they know the 'bad …
Entrepreneur recently cited a study by HiveFire, a Cambridge, Massachusetts based internet marketing software company. The topic was fascinating and I believe there was some good takeaways from HiveFire's report. That said, in reviewing the study, it brought to mind the following fabled quote: "There are three kinds of lies: lies, damned lies and statistics.” – …
Is Content Marketing in Business 2 Business Marketing the New King? Read More »
Last Thursday, I posted a video from WordPress.tv, Selling with a Blog that featured Howard Howell’s presentation at WordCamp Seattle 2011. In it, Howard gives his reasons why he thinks using a blog to sell whatever it is you sell is a good idea. I agree with Howard that using a blog to sell whatever …
“Are you having enough SALES CONVERSATIONS? If you don’t have all the business or clients that you want, maybe you simply need to have more sales conversations. That was a challenge I laid down to my Marketing Mastermind group last month, and one couple jumped to action with IMMEDIATE results.” That bit of advice came …
Happy Valentine’s Day! Hope it will be a wonderful one for you and yours. Today would also be the perfect day to begin giving the manufactured housing industry and ourselves a little more love. The point has been made by many that the manufactured housing industry needs an image makeover. I don’t think too many …
What if people thought Manufactured Housing was the greatest thing since sliced bread? Read More »
