Analogies are a useful way to share a new, misunderstood, unique, or different concept. We’ll use a powerful insight based upon a widely understood analogy today to illustrate a professional point. The common concept of ‘evangelization’ is a spiritual or religious one. Indeed, we will briefly examine that use of the term ‘evangelization,’ to see how – …
Before marketing, before selling, comes planning and something that is so important that it can't be over-emphasized. It is "The Attitude Check." I've seen great systems messed up by someone with a lousy attitude. I've seen mediocre systems soar due to good attitudes. I'll bet if you think about it, you have too. There are …
Entrepreneur recently cited a study by HiveFire, a Cambridge, Massachusetts based internet marketing software company. The topic was fascinating and I believe there was some good takeaways from HiveFire's report. That said, in reviewing the study, it brought to mind the following fabled quote: "There are three kinds of lies: lies, damned lies and statistics.” – …
Is Content Marketing in Business 2 Business Marketing the New King? Read More »
You hear this a lot lately. It’s a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create. The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people …
“Where do I start?” That’s a question I hear from retailers, community owners and clients from other industries alike. And it’s the question most likely to need an answer from a professional like myself. Here is the key thing to consider before even calling a professional in. Because without an answer to this question, a …
Marketing Manufactured Housing Online – Where Do I Start? Read More »
This short video shows you how to get and use Shareaholic to make posting web content to your Social Networking account or Blog a simple task.
