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Posts Tagged ‘Bing’

The Power of Video for MH!

February 14th, 2014 No comments

StatSpotting cites Cisco as saying that by 2011, half of all traffic on line was video. Half! The second biggest search engine behind Google isn't Yahoo or Bing, it's YouTube! Our industry certainly uses video, which is good. The use ranges from pretty ragged, to some that is top notch.

Like many of you, we've done some low-tech video YouTube, some of which has had impressive results.

Manufactued-home-hit-by-tornado-mhpronews-com-views.png

http://manufacturedhomelivingnews.com/dramatic-video-of-a-manufactured-home-hit-by-a-tornado-and-high-winds/

Since we partnered with ManufacturedHomes.com, who has an entire department that does video and other marketing/branding/CRM functions, we've done some new videos that have turned heads. They do a top job on production work.

But don't take my word for it, see this video as an example of what they do.

Worth More Than a 1000 Words

If a picture is worth a thousand words – and we believe in using lots of good quality photos and graphics in marketing and sales – then a good video is worth many times that proverbial 1000 words!

We blog and write about the value of going to events like the recent Louisville Show, or the upcoming Tunica Show or MHI/NCC Congress and Expo. That has value and is proven to attract professionals to the events.

But for those who need 'something more' to 'imagine' why it is good to go to a live event, videos can be a powerful tool.

The same is true for marketing and selling homes.

 

Imagine doing something like the above to market your homes!

Let's close by inviting you to attend our FREE 'Dominate your local market' seminar at the Tunica Show. We will be in booth 13H, right be the seminar room. A similar presentation was packed at Louisville. Don't miss it. Please check it out, along with all of the other great, free business building educational sessions, linked here.

When you think marketing, today, think and do at least some video. It can pay rich dividends as part of a robust marketing mix! ##

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

How Do You Really Rank for Manufactured Housing Keywords?

May 11th, 2011 No comments

SE Rank Checker logoThe other day I overheard a person talking with their paid “web expert” about their ranking in the search engines (SEs). It wasn’t specific to Manufactured Housing, but I’ve noticed similar comments in this industry as well. The “web expert” was explaining how well he had done his job by noting that the client ranked #1 on Google when they typed his company name into a Google search.

Well, glory be!!! Ranking #1 for one’s own name? That must have required a ton of work and some long, hard hours at the keyboard for the “expert…” NOT!

I’ve seen the same kind of claims made for searches conducted using the website’s URL. WOW! A #1 ranking for your own domain name! If you don;t rank #1 for your company name and domain name, there are some serious issues that need immediate attention. Here’s the kind of results you should get using a domain-based search.

Domain Search results for 'yourkentuckyhome.com'

This result is for a website I run with news about local businesses.

I have had potential clients come to me who didn’t rank at all for their own company name. That’s a problem. Usually this occurs when a business doesn’t have a website and hasn’t been indexed online by a directory or other service. Fortunately, it is becoming a rare occurrence.

What you really want to know is how well you rank for a keyword that your current or potential customers will type into Google, Bing, Yahoo, About, etc.

For instance, my business specializes in web marketing and is based in Danville, KY. When I typed “web marketing Danville KY” into Google on one day, the following was the result on the Search Engines Results Page (SERP):

Keyword search for 'web marketing danville ky'

As you can see, OrangeCat.com captured the first four results for the keyword AND there is a more results link that gives several more. In addition, my website at KentuckyWebExperts.com ranked number five for an article that’s only been up for a week and after a domain name change to the site two weeks ago.

That’s the kind of result I like to see.

I posted a version of this article to my blog at BobStovall.com on Tuesday and now that article has taken the 5th position in a search of those keywords – in less than two days!

And it’s the kind of result you can get for your keywords if you use WordPress, add the proper plugins and post content that the SEs can easily index and categorize.

Word of caution: If you keep typing the same keyword into a search and then click on the same page over and over, you will notice it rising in the rankings. But only for you.

To get a true picture of how you rank for certain keywords, you need to use a tool like the SE Rank Checker and know how to interpret the results.

As you can see here, when we used the SE Rank Checker, the results for Google were almost identical to our web search except that my second site picked up another listing, giving me 6 of 10 page one results.

Search Engine Rank Checker result for 'web marketing danville ky' at OrangeCat.com

Looking up your own rankings by doing a web search will give you a good idea of how you rank, but to achieve the best results, use a SE Rank Checker search as your base results and compare the results of Search Engine Optimization (SEO) work in the future to determine how you are improving and how fast.

Getting Technology Out of the Way

April 17th, 2011 No comments

You hear this a lot lately. It’s a philosophy that Apple has successfully employed since 1984. Get the technology out of the way and empower the user to imagine and create.

The truth is that hiding the nuts and bolts of advanced technology from the user reduces intimidation and allows a wider variety of people to use the gadgets we take for granted.

The same is true of your online marketing. When the technology behind your marketing tools is complicated or too time-consuming, they are not used to their full capacity. You end up getting a lot less value for your investment of time and money.

At MHMSM.com, we have always promoted a 1-2-3 Online Marketing Strategy™:

  1. Your website
  2. Your email marketing campaign
  3. Your social media strategy

Each of these three parts needs to be carefully planned in order to come up with an overall solution that allows the client (you) to manage their online marketing with maximum effectiveness and minimal expenditure of time and money.

A simple interface that is no harder to use than a word processor, use of automation wherever possible and integration of functionality allows even a non-techie to manage the day-to-day necessities of a powerful marketing system is essential to the success of any online marketing program.

Creating an online marketing strategy that accommodates these requirements takes some planning and is at the heart of the MHMSM.com 1-2-3 Online Marketing Program™. This plan didn’t come into existence full-blown, but has evolved over the years from our beginnings in the web marketing business in 1996.

Let’s take them one at a time.

1-Website and/or BlogYour website
Using the popular (with good reason) and easy-to-use WordPress platform to deploy your website enables you to have a traditional page-based website with the ability to place fresh content on your site on a regular basis. This is important to achieve and maintain good ranking in he search engines for your keywords.

If you can use Word, you can use WordPress to create or update content, insert or change images and manage an interactive website that truly incorporates social media.

The WordPress platform is Open Source (free to use) and the self-hosted version is extendable by the use of plugins to do much more than the core version does right out of the box.

This is currently the world’s best platform for developing a new website or for refreshing older, static websites.

Automation possibilities include automated backup, search engine updating, discussion management, connection with social networking sites such as Facebook and Twitter and much more.

2-Email MarketingYour email marketing campaign
An effective email campaign is still the best way of maintaining regular contact with your current and prospective customers. With an average Return on Investment (ROI) of over $45 for each $1 invested, email marketing in projected to be a major play in marketing for many years to come.

You need a solid platform to run your email marketing program, one that allows you to create multiple mailing lists, design and send an email as easily as WordPress allows a post to be created and supplies you with the tools to monitor the effectiveness of your Email Marketing Campaign simply and accurately.

I have used and tested all sorts of email marketing programs, applications and providers and I have to say that there is no better than Aweber.

Aweber is the granddaddy of Email Marketing Service Providers. Economical and easy-to-use, Aweber pioneered many of the services that emailers take for granted these days.

Offering over 150 templates to make your emails look their best and videos to guide you through the process, Aweber is as easy as it gets.

You schedule emails to go at any time you like so you can set up emails to go while you on vacation or a business trip and the system handles them automatically.

A completely automated autoresponder system lets to send a series of emails at predetermined times after a subscriber signs up.

You can even set it up so that the application sends an automated email every time to post to your blog.

Your first month’s service is only $1 and you only pay for the number of subscribers you actually have. Only at Aweber.

3-Social MediaYour social media strategy
Having a great social media strategy gets more important every day regardless of the demographic your customers fit into. For example, the age segment showing the fastest growth of Facebook users are the “over 55s.”

Once more, using available automation techniques and plugins can make your life easier. They can’t do ALL of the work for you, but they can make many functions fully automatic.

When we set up a 1-2-3 Online Marketing Program™ for our clients, we use WordPress plugins to not only allow visitors to easily “like” your Facebook Fan Page and quickly send your post to their Facebook, Twitter, LinkedIn and Tumblr accounts, we also set it up so that every new post is sent to Google, Bing, Yahoo, About.com, Facebook and Twitter – and you don’t have to do a thing to accomplish it.

And we offer ongoing training to make sure you always get the most out of your online marketing investment. Things change fast in this business and keeping you on top of those changes is what we do.

For more information on MHMSM.com services, visit the MHMSM.com.com website.

Tablet newspaper, GetResponse and iStock, Google accuses Microsoft’s Bing of cheating

February 2nd, 2011 No comments
Rupert Murdoch announces launch of The Daily tablet newspaper

Photo by Mark Lennihan/Associated Press in the New York Times

Rupert Murdoch launches “The Daily” tablet newspaper

Rupert Murdoch on Wednesday unveiled The Daily, a news app that he hopes will put his News Corporation front and center in the digital newsstand of the near future.

“New times demand new journalism,” Mr. Murdoch said on stage at the Guggenheim Museum in Manhattan before an audience of reporters, employees and advertising partners. The Daily, an all-purpose publication designed solely for iPads and other tablet computers, is an emblem of that new journalism, he said, telling stories in new ways with a new brand that is unencumbered by legacy printing presses.

Read the article in the New York Times here »


GetResponse Users Get Access to iStockPhoto Images

Email marketing service provider GetResponse is seperating itself from the competition in a rather unique and user-centric manner – images.

The ESP just announced that it is offering 1000 email ready graphics and pictures free – available from within GetResponse accounts – thanks to a partnership with iStockPhoto.

Read the article at WebsiteMagazine here »


Google accuses Microsoft’s Bing of ‘cheating, copying’ search results

SAN FRANCISCO — Google on Tuesday accused Microsoft’s Bing search engine of copying its results, after running an elaborate “sting” operation that Google says caught its top search rival in the act.

Read the article at SiliconValley.com here »

How Do You Rank on New Search Engine Blekko? Should you care?

November 3rd, 2010 1 comment

Blekko logoThere’s a new search engine in town. It’s not the first challenger to Google’s supremacy, but it may be one of the more interesting ones.

According to their About Us page, “Blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don’t.”

Blekko has some interesting features. Theoretically, using what they call “slashtags” you should be able to narrow your search to results that are only of interest to you. Each result has a “spam” link. If you click that, you will never see that search result again – that’s a real plus if you are getting a lot of garbage results in your searches.

But there are drawbacks…

Overall I found search results on Blekko to be much LESS useful than on Google even when using the slashtags to focus my search. In the example givenin their video, it looks easy and accurate – in my experience, it is neither.

It my tests, I found that it does a HORRIBLE job with local search. Adding a town and state name to a keyword (a typical ‘long-tail’ search in Google) yields results so varied that they are completely useless. Creating my own custom slashtag produced the same poor results.

I conduct a lot of “one-time” searches and creating my own slashtags for these seems to be a lot of work for little return. If I take the time to create a slashtag, will ever use it again?

I hope that this project grows into something that I can use, but right now I’d have to say it is not ready for primetime. Need results in a hurry? Use Google – or Bing, Yahoo or About.com. If you have time to kill on a new shiny object, give Blekko a try.