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Amway and Autos – Lessons in Branding, UnBranding and ReBranding for Manufactured Housing

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Perhaps the best time to write a column on branding, unbranding and rebranding is prior to the Fall Leadership forum of the National Community Council (NCC) at the Manufactured Housing Institute (MHI). Their workshop on that topic will be one of the items yours truly plans to take in with keen interest, as it is …

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MH Image Lessons

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The political campaign season is soon to wide down, but let's not miss some amazing image lessons we all should learn that could advance manufactured housing, our business or career. These lessons are literally worth tens or hundreds of billions to our industry, if we absorb and apply them. While some of this may seem …

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