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Posts Tagged ‘best buy’

What Super Stars Have in Common

July 25th, 2012 No comments

Increasing bottom line results is something that brings you and other manufactured housing professionals here by the tens of thousands every month. In fact 3,000 to 4,000 like you log on to MHProNews and departments like the Cutting Edge in Marketing and Sales blog during a typical day to learn more to earn more.

Before continuing our series on the 5 Motivators, let me share a thought captured from industry veteran Chad Carr in a recent webinar. Two key thoughts are summarized well in the motivational poster you see below.

What Super Star Athletes Have in Common inspirational poster on MHProNews

If you like or need motivational posters and messages, please visit the Inspirations blog

I was comparing notes recently with a factory built housing pro who hangs his hat West of the Rockies. We spoke about the state of training, marketing and promotion in our Industry. We agreed that it needs improvement. During the conversation, the following points where raised:

  • Holiday Inn
  • Best Buy

What do these two very different but successful businesses have in common? They both invest two weeks minimum on training for each new team member, before they go to the counter or hit the sales floor and talk with their first customer. They also invest more time after initial training on training updates, plus do routine huddles with their management too.

So why do so many manufactured home marketing and sales organizations fail to do what is proven to work in other industries and professions?

Every super star athlete does two things: they practice routinely and they get coached.

The winning teams don't march out onto the field or court and just do their own thing. They have a plan, a process that works for them. What doesn't work, they strive to improve until it does perform.

Proper planning plus preparation plus practice prevents poor performance.

When you don't have a company coach, use a personal one. Buy books, attend sales seminars, read articles, yes. But to be a super star, experience proves you must practice and be coached.

Check back soon for our next article in the 5 Motivators series.##

L. A. "Tony" Kovach
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Whether you think you can or whether you think you can't, you're right. – Henry Ford

Does the latest news about Sears have a message for Manufactured Housing retailing?

December 28th, 2011 1 comment

Sears Holdings, Inc has announced that Sears/Kmart will close between 100 and 120 stores in 2012. Pressure from Walmart, Target and Best Buy, among others, has been cited. As USA Today reported:

"But the big problem, analysts say, is Sears hasn't invested in remodeling, leaving its stores uninviting."
 
"There's no reason to go to Sears," said New York-based independent retail analyst Brian Sozzi, "It offers a depressing shopping experience and uncompetitive prices."
 
Ouch!
 
We all want to be proud of our business and location(s). But how often do we ask the question, how do we in manufactured housing look or appeal to visitors and potential customers?
 
Do we create curb appeal?
 
Do we create a message of great quality as well as value?
 
Once a customer arrives, do our sales and leasing offices as well as our new or pre-owned homes look inviting inside and out?
 
The fundamentals – the basics – of retailing apply to our industry the same as it does for others. The fundamentals of business and professional success should be part of our planning and execution.
 
If your location looks dreary, take heart. There are steps you can take and messages you can craft that can make a positive impact.
 
What you shouldn't do is have 'hope' as your strategy.
 
'I hope the economy turns around…
 
'I hope MH lending loosens up…
 
'I hope business gets better…
 
As a pair of winning football coaches interviewed on TV said recently, hope is not a play in our play book. You craft a plan based on your resources and market. Then you execute that plan as best you can. That is how every success or turn-around gets done!
 
For those who need a plan to market and sell more cash and good credit customers, check out this free upcoming seminar:
 
 
 
It is part of this winning line up of free business building seminars at the Louisville Manufactured Housing Show:
 
 
One of many lessons from Sears – which some predict will file for bankruptcy before the end of 2012 – is that you have to invest in your business and constantly adapt to changes in the market. Don't get stuck doing the same things the same way and expect a different result. That is the definition of insanity. We believe if you were insane, you wouldn't be on the MHProNews.com website reading this blog post! Make a plan for success and work that plan. ##