It is amazing that so many in the manufactured housing industry are stuck selling homes priced under $30,000. Don't get me wrong! Any sale that fills a vacant home/site or moves another home out of a street retailer's inventory is good. But until the majority of communities and retailers learn how to selling homes priced …
At the Manufactured Housing Institute (MHI) annual meeting, the Suppliers Division voted in favor of doing a creative MH industry image building project that would use Product Placement in videos. Video is hot online. The number two search engine right behind Google is YouTube! You can find YouTube videos on seemingly countless subjects. The MHI …
Manufactured Housing Institute – Suppliers Division – Product Placement Project Read More »
What's in a name? Plenty! What you label or 'name' an item can often make or break a product or service. Or as a friend of mine bounces back and forth with me, 'the truth well told is powerful.' Let me share a specific example. As one of several tests for 'spreading the word' about …
A good picture, video or graphic truly is worth a thousand words in your marketing effort. As an example, when we use an article that has words only, they are well read. But when we use an article with graphics, the results are routinely elevated. Keep that and what follows in mind when YOU do …
We are in a Social Media (SM) era. Facebook has over a billion users, and continues to add to their numbers. LinkedIn has hit 200 hundred million members world-wide. You can have your own YouTube Channel. With these, Twitter and so many other SM sites – all available free – do you still need a …
There is an old maxim that goes like this: “First you form your habits, then your habits form you.” Ladies and gents, this is true and over time leads to chains that are as challenging to break as they took time to forge. Habits lead to slavery. The question becomes if we are the masters …
