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Posts Tagged ‘attitude’

“Whether you Think You Can or Think You Can’t, You’re Right” – Henry Ford

July 30th, 2014 No comments

You know the drill. First, it's “that sounds too good to be true.” Or maybe it's “okay, that might work in XYZ's market, but that would never work here.” When I hear that, pardon me, but I can't help but think about all the similar stuff Henry Ford must have heard about his automobile! Or the Wright Brothers before they made that first, famous airplane flight at Kity Hawk, NC! Any number of things sounded “too good to be true” before someone actually did it.

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Isn't it Obvious?

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To get different results, you have to do things differently. Duh, right? At the same time, it is interesting how often a possible new client – in B2B or B2C marketing, sales, web, advertising, etc. – says something like: “I've tried that before with XYZ sales trainer and it didn't help us.” Or “I tried advertising with ABC, and it did nothing for me.”

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First of all, the failure of one is not the failure of all!

Next, even those who've failed before, may succeed the next time. Sometimes failure leads to success – like Thomas Edison's famous 10,000 failures before he succeeded at making the light bulb – when a sound plan is followed by persistence.

Manufactured Housing is a great product! Communities are a good option for many! Advertising is something that millions of companies do successfully, are you telling me that only Manufactured Housing ads can't work?

A man who stops advertising to save money is like a man who

stops a clock to save time.” – Henry Ford.

End Self-Doubts or Self-Limits to Advance

When you first start a new sport, game or job, you may initially get a poor or even a terrible result. It feels uncomfortable and you or an associate may feel awkward, self-conscious or embarrassed. Don't sweat that small stuff. What separates the men from the boys and the women from the girls is maturity! You have to keep doing what you are trying to master, precisely until it IS mastered!

I'm good with selling manufactured homes at almost any price point. I've personally never sold a million dollar MH, but we've successfully marketed and sold many in the 6 figure range, while in the same market someone else might be trying to give away a lower cost house and is having trouble doing it.

Want to sell more entry level manufactured homes? Okay, there is a way to do that well.

Want to sell more upscale, residential style manufactured homes, well, there is a process for that and it means you have to attract and sell the site-built buyer who has cash or good credit. You don't sell the well qualified buyer – let's say shopping for a Mercedes Benz – the same way you do a Yugo or today's lowest cost Chevy, Ford or Dodge.

We've worked with operations in many states and markets, and when the right resources and attitudes are put into place, you will get the right results. That may take some time, just like learning a new sport or game may take some time to master. But it is worth mastering!

When you don't get the right result at first at a doctor, do you quit, go back or find another MD?

We all need partners, mentors, coaches and experts. If you have a financial planner for investments, but don't have an industry marketing and sales pro for your business, something is wrong! Remember, what the can do genius types say…

“Whether you Think You Can or Think You Can't, You're Right” – Henry Ford. ##

All Success Starts With This!

January 17th, 2014 No comments

You may have the most talent of anyone on the planet. That is no guarantee of success.

"Patience, persistence and perspiration make an unbeatable combination for success.”ArrowARZTsuccess-free-digital-photos-net-.jpg
– Napoleon Hill

Or how about this?

 

 

Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.”

Calvin Coolidge

Or this?

“A little more persistence, a little more effort, and what seemed hopeless failure may turn to glorious success.”

– Elbert Hubbard

The U.S. and British military have used variations on this theme, Proper planning and preperation prevents poor performance. So true!

The best system in the world, improperly used, will produce a diminished result. But the reverse is also true, even a so-so system, applied within vigor, will produce a better outcome than no system or a poorer system will.” – The Elk

Too many people in our industry just wing it. That's wrong!

Too many in our industry fail to dedicate themselves to learning or developming a process that will work for them.

Start with a good attitude. Then, make a decision, a commitment you won't go back on.

Manufactured Housing has a tremendous story, and too few understand it. Too many have their minds closed to manfuactured housing! Who's fault is that? Let's start by looking in the mirror. We have to own this, we have to change it in our market(s).

Learn how to expose more people in a positive way to our industry at a free seminar in Louisville KY at the KEC, Wednesday January 22 and 11:10 AM.

Can one session change your world? No, but it can be the start! Consider these quotes:

Tony

I appreciate your training session with our team…I have heard so many positive comments about your presentation I love the way you stay so positive and stay so excited about what you do it is contagious you have my team modivated…Thanks again for a great presentation.”

Chris Lindsey, VP UMH

 

Tony,
Great job!”
– Sam Landy, CEO UMH.

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If you have not already pre-registered, you can bring photo ID and sign up at the door, like these pros did last year.

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The presentation will be in the Seminar room, which is across the big lobby from the entrance shown above, see the map below.

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Success is a process. It begins with a good attitude and a decision. It continues with proper prepearation that prevents poor performance!

We will introduce you to the ways you can change the image of manufactured housing in your market, one person at a time! See you in the seminar room, on the show floor, model homes and mixer.

Please stop by our booth #115 for a free handout that will connect you with the resources for building your future! ##

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Can Anyone Anywhere build the next Google?!

November 22nd, 2013 No comments

Vivek Wadhwa recently posted a column on LinkedIn with the provocative headline, Anyone, anywhere can start the next Google. Wadhwa is a “fellow” at the Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University.  Let's review some of his thoughts before commenting.

"A common excuse that entrepreneurs make for not being able to innovate is the lack of venture capital in their region. They argue that because investors are not ready to take a risk, they can’t succeed. Policy makers all over the world make the same excuse. So did legendary Indian entrepreneur Kiran Mazumdar-Shaw in a Linkedin post about “why India can’t produce a single Apple or a Google”."

"Access to venture capital may have been a problem as recently as a decade ago, but is no longer an inhibitor. The cost of developing world-changing startups has dropped dramatically. With the exponential advances in technologies such as computing, storage, and sensors, entrepreneurs can do what only governments and big research labs could do before: solve big problems."

"When Google was founded in 1998, for example, the DEC AlphaServer 8400, a minicomputer with the same processing power the iPad enjoys today, cost close to $1 million. Storage necessitated installing a server farm and rack upon rack of hard disks. It cost millions of dollars to start a technology company. Today, anyone can buy computing power and storage for practically nothing from companies such as Amazon and Google. The iPhone 5S is more powerful than the Cray supercomputers of yesteryear—which the U.S. placed tight export restrictions on. Today we carry supercomputers in our pockets and use them to check e-mail and make phone calls every now and then."

"It cost more than a billion dollars to sequence a full human genome a decade ago. It costs less than three thousand dollars to do now. Soon it will cost less than a cup of coffee. Genome data are available from millions of people already; soon this will be in the billions. Anyone anywhere can now write computer code that compares one person’s DNA with another; learn what diseases people with similar genes have had; and analyze the correspondences between genomes and the effectiveness with which different medications or other interventions have treated a given disease."

"The same advances are happening with sensor-based devices. Sensors such as those in our iPhones cost tens of thousands of dollars a few years ago but now cost practically nothing. They are allowing us to build devices to monitor our health—so that we can prevent disease and dramatically reduce health-care costs. Entrepreneurs are building iPhone apps that act like medical assistants and detect disease; smart pills that we swallow in order to monitor our internals; and body sensors that monitor heart, brain, and body activity. Sensors are also being used to monitor soil humidity, pressure in oil pipelines, and traffic patterns. These are available to Indian entrepreneurs as readily as to scientists in U.S. research labs."

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"One device that I recently tested is by Alivecor. The prototype that Alivecor gave me worked with India’s $40 Aakash tablet. It provides the same information as expensive EKG machines do, and the data can be uploaded to the cloud and analyzed by software."

"An entrepreneur I know in Chile also built a water sanitization system that can help reduce the incidence of disease caused by waterborne viruses in the developing world as well as in the developed world. Alfredo Zolezzi’s $500 Plasma Water Sanitation System does what even the most expensive water sanitization systems don’t—kills 100% of the bacteria and viruses in water. This device can help save the millions of lives that are lost because of unsanitary water. It could also earn billions in revenue. Zolezzi built this with a small team in Chile—with no venture capital."

Wadhwa narrative of modern successes goes on, but you get the point.  

Millions of professionals in all industries and careers – including tens of thousands in MH – are limiting themselves through their thoughts, words and actions.

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This is what Zig Ziglar famously and insightfully called 'cooked in a squat.' 

Do you know someone doing the same things the same as they did 10 years ago?  Chances are good, they are limiting themselves when they do so! ##

PS: Check our many Exclusive and Red Hot Featured Articles for November and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 863-213-4090

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

Attitude and Success

September 15th, 2013 No comments

We've long believed that outlook and attitude are important, which is one of many reasons we have had an Inspiration blog on our MHProNews.com site since early on. I had this clipping in a notebook, and during our recent packing to move process, saw this and felt it was an ever timely item to share.

The following is quoted from Texas A&M Coach Bob Starkey's “Hoop Thoughts” website.

"The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, then circumstances, than failures, than successes, than what other people think, say, or do. It is more important than appearance, giftedness, or skill. It will make or break a company, a church, a home.

The remarkable thing is we have a choice every day regarding the attitude we will embrace for that day. We cannot change our past. We cannot change the fact that people will act in a certain way. We cannot change the inevitable.

The only thing we can do is play on the one string we have, and that is our attitude. I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you. We are in charge of our attitudes."

            -Charles Swindol

I can see why a coach would love this quote, don't you? Why not share this with your peers and colleagues and remind them that:

  • manufactured housing is about half the cost of conventional homes, according to the U.S. Census Bureau statistics.
  • That incomes are down, but expectations go on for the American dream of home ownership.
  • 10,000 are retiring daily, and many of those don't make enough to make ends meet on.

We could give a host of reasons why we ought to have a good attitude, but the fact is that attitude comes from within, not without. Do you see the glass as half-empty or half-full? Start looking for the good, start making the most of what you have every day.

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Eagles fly high, its chickens that don't fly.

Attitude can make or break you or a team member, so it truly does determine someone's altitude. ##

PS: Check our many Exclusive and Red Hot Featured Articles for September and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

What is Sales? What does it mean to Sell?

August 24th, 2013 No comments

This may seem to be a rather odd question at first for a marketing and sales blog. But for many sales pros, you will get the importance, value – and even fun – of this question right away.

What is Sales?

There are a number of definitions possible to the word “selling” or “sales.” What is the one you use?

This may be more important than you think. We aren't going to say there are any 'wrong answers.'

My fellow MH friends, peers and colleagues, let's be honest! MH is different than cars, boats, RVs, conventional houses, townhouses, condos or apartments! 

That difference CAN be a POSITIVE. But if we don't understand sales (or before selling takes place, pre-sales marketing), you or your team will never reach your potential in this industry.

Here is an example of a googled definition:

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Seeing with New Eyes

Image Credit: mbrewergroup

There are many definitions, but the last one suggests something that is critical for manufactured housing pros to realize. One of many that I like is:

“Sales is a transference of emotions.”

There are hundreds if not thousands of professionals in our industry who are not 'true believers.' If the person behind the reception desk, the sales pro, manager or others in the industry don't believe in the amazing value of manufactured housing, certainly that attitude may be picked up by a prospective customer. Almost as bad, is when an employee goes home, and disrespects our industry to family or friends.

Are you or your team mates transferring positive emotions, neutral or negative ones about manufactured homes?

This is why attitude is so important. Need a check up, from the neck up? Please visit our Inspiration blog, you could do it right now, today. Because when the emotions being subtly transferred are off, sales will suffer. But the opposite is also true!

Get your team on board with a better attitude and more professionalism regarding sales starting today. ##

PS: Check our many Exclusive and Red HotFeatured Articles for August and see the other new stories at MHLivingNews.com too.

L. A. "Tony" KovachL. A. 'Tony' Kovach
ManufacturedHomeLivingNews.com | MHProNews.com |
Business and Public Marketing & Ads: B2B | B2C
Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com | LATonyKovach.com | Office 815-270-0500 |

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach