Donald Trump Campaign Features MHProNews Soheyla Kovach Article + More MH News Hits Media

May 23rd, 2016 No comments

ICYMI – In Case You Missed It, the Trump presidential campaign website has featured an MHProNews  article by Soheyla Kovach, click the screen capture below to see it.

DonaldTrumpCampaignWebsite12ReasonsEducatedIranianAmericanSupportsTrumpSoheylaKovachMHProNews-com-

MHProNews publishers L. A. “Tony” and Soheyla Kovach have publicly supported Donald Trump for president, who in our view is the best candidate overall in the race and as the one most likely to take actions benefitial to MH home owners, potential home buyers and business professionals – as well as the nation at large. Our editorial position may or may not represent the views of any given sponsor, so it should be understood that this is our personal position.  Other well reasoned viewpoints are welcome.

Watch for another article by Soheyla in the June issue of MHProNews.com next week.

Supporting the MH Regulatory Fairness Agenda in DC and beyond

MHProNews.com recently produced a new video, and we promoted it with various media outlets. Google News picked it up, as did the outlets shown below, under the title:

RichardCordrayCFPBDirector-NeverMuchHighCostLendingManufacturedHousingMarket-MHIndustryInFocus-MHProNews

Still from the video at the page linked here, with all credits shown at the end of the video, linked here.

Richard Cordray Rebuffs Senator Who Questions CFPB Finance Rules

Among the news media and special interests websites that picked it up are:

  • 740 KVOR
  • Adventuresindevelopment.com
  • Alamogordo Daily News
  • American Public Media
  • Americanbankingnews.com

 

  • Anchorage Daily News
  • Ask
  • AZ Central
  • Belleville News Democrat
  • Benton Courier

 

  • Big Spring Herald
  • Biospace
  • Birdherd.com
  • Blapper.com
  • Blogroll Center
  • Bradenton Herald

 

  • Carlsbad Current-Argus
  • CBS 47
  • Centre Daily Times
  • CEO World News
  • Collegeeducationcost.com

 

  • Contra Costa Times
  • Daily Herald
  • Daily Times Leader
  • DailyBulletin.com
  • Damselsinsuccess.com

 

  • Decatur Daily Democrat
  • Deseret News
  • Digital Media Wire
  • El Nuevo Herald
  • El Paso Times

 

  • eMoney Daily
  • eZanga
  • Familyfunideacenter.com
  • Farmington Daily Times
  • Fat Pitch Financials

 

  • Financialadvicezone.com
  • Fox 16
  • Fox 23
  • HeraldNet Everett, Washington
  • Homeandparenting.com

 

  • Hope4homebuyers.org
  • HousingWire
  • HPC Wire
  • Hydro Review
  • Idaho Statesman

 

  • Industrial Info
  • Inside Bay Area
  • International Business Times
  • InvestorPlace
  • Inyo Register

 

  • Kane Republican
  • Kansas City Star
  • Kaplanattorneys.com
  • KARN News Radio 102.9 FM / 920 AM Little Rock, Arkansas
  • LA Daily News

 

  • Las Cruces Sun-News
  • Legaladder.com
  • Leowellsblog.com
  • Lexington Herald-Leader
  • Link My Stock

 

  • Livingjoy.net
  • Macon Telegraph
  • Malvern Daily Record
  • Mammoth Times
  • Market Intelligence Center

 

  • Milwaukee Wisconsin Journal Sentinel
  • Minster Community Post
  • Minyanville
  • Money Show.com
  • MyMotherLode.com

 

  • myMotherLode.com California Gold Country
  • Nanotechnews.com
  • NewsChannel 9/ WSYR
  • Newsline365.com
  • NewsOK

 

  • Observer News Enterprise
  • Onlinecontinuingeducationcourses.net
  • Pasadena Star-News
  • Peertopeerlending.co
  • Personalfinancebrief.com

 

  • Pittsburgh Post-Gazette
  • Poteau Daily News
  • Press Enterprise
  • Press-Telegram
  • Redlands Daily Facts

 

  • Reesespiecesofrealestate.com
  • Renewable Energy World
  • Ridgway Record
  • Rockford Register Star
  • Ruidoso News

 

  • Salt Lake City Tribune
  • San Bernardino County Sun
  • San Gabriel Valley Tribune
  • San Jose Mercury News
  • SanAnselmo.com

 

  • Santa Cruz Sentinel
  • Savingstoolbox.com
  • Schoolgrantssources.com
  • Securities Technology Monitor
  • Sidez.net

 

  • SIFMA
  • Sign On San Diego
  • SiliconValley.com
  • Smartstocks.com
  • Star Telegram

 

  • Star Tribune
  • Starkville Daily News
  • Stocknod
  • StreetInsider
  • Sun Herald

 

  • Sweetwater Reporter
  • The Antlers American
  • The Bellingham Herald
  • The Boston Globe
  • The Buffalo News

 

  • The Cincinnati Enquirer
  • The Columbus Ledger Enquirer
  • The Daily Breeze
  • The Daily Press
  • The Evening Leader

 

  • The Island Packet
  • The MiamiHerald
  • The Morning News
  • The Network Journal
  • The News & Observer

 

  • The News Tribune
  • The Olympian
  • The Pilot News
  • The Post and Mail
  • The Punxsutawney Spirit

 

  • The Sacramento Bee
  • The San Luis Obispo Tribune
  • The State
  • The Sun News
  • Thecarefreetraveller.com

 

  • TransWorldNews
  • Travel Weekly
  • Valley City Times-Record
  • Value Investing News
  • WallStreetSelect

 

  • Wapakoneta Daily News
  • Weddingdresscity.com
  • Whittier Daily News
  • Wichita Eagle
  • Wiinnebago.com

 

  • Wire Service.Co
  • WIVT/WBGH NewsChannel 34
  • WND

 

  • WooEB
  • World Net Daily
  • WRAL

If you go to a Google search and take the headline “Richard Cordray Rebuffs Senator Who Questions CFPB Finance Rules” in quotes then using a plus + sign, place in quotes any media site shown above, the search result should give you a link to the page that has our pro-MH story on this topic.  Here is one example, linked here.

simple-steps-for-mh-industry-growth-mhpronews-com

Take Simple Steps to Grow. Getting positive, pro-MH items into the news, using good video and professional best practices can each have a tremendous ROI. Having the right – or wrong – public policy will clearly impact sales too.

Short, Medium and Long Term Strategies/Actions for Long-Term Sustainable Growth

Manufactured housing collectively has all-too-often played to the immediate for far too long. There is a serious need to create a steady drip, drip, drip of pro-industry news that is accurate as well as compelling.

We aren’t just preaching this, we are practicing it and have for many years. In the last year, we’ve done a number of out reaches to mainstream media, like the one above. These are typically done in tandem with local or regional businesses, who get favorable exposure in exchange for supporting our media engagement efforts.

Let’s be clear and state the obvious to make a point. All media requires sponsors. So directly or indirectly, any media story takes place only because some persons or operations have made it possible.

Taking out The “Trailer Trash” Talk

MHProNews and MHLivingNews does similarly to other media, yet in a different way. When your firm or others work with and supports our pro-Industry educational and image building efforts, we in turn support those good operations specifically as well as the industry at large.

Together, with a growing number of forward thinking firms, we are seeing MH sales rise. The MH lifestyle is being lifted up instead of demeaned. The manufactured home owners we feature in video interviews clearly blow away the deeply flawed and unjust image of ‘trailer trash.’

IllinoisProfessionalCoupleDiscoverGetawayHomeNearTopFloridaBeaches-MHLivingNews-

Still from the video, linked here.

 

JerryKarenMcKibbenEngineerCustomerServiceParisTNArrowheadHomeSalesSunshineHomesManufacturedHomeLivingNe

Jerry McKibben is an engineer; he and his wife Karen who worked for years in customer service, decided to buy a residential style manufactured home. That video will be posted soon on MHLivingNews, and will be linked up here once posted.  Videos like these help change the stereotypes about manufactured home buyers and living.

Short, medium and long range planning and execution is absolutely necessary for our industry to reach its potential. Working with forward thinkers – perhaps like you and your operation? – we are driving home the stories that benefit manufactured housing. We are taking the short, medium and long term look at public policy too. By improving public policy towards MH and improving our image with the public at large, the certain outcome will be more satisfied home buyers, and bnefits for those who serve them well.  That’s the story, and we’re sticking with it. ##

SoheylaTamasTonyKovach(L-R)MHLivingNews-MHProNews-credit83degreesmedia-

Soheyla Kovach, Left. Tamas (pronounced Tah Mash) center, and L. A. “Tony” Kovach, right. Photo credit 83 DegreesMedia and Julie Branaman.

L. A. ‘Tony’ Kovach

Connect on LinkedIn.

Free Twice Weekly emailed news, tips updates (Newsletters look like this) sign up free in seconds

Kovach is the publisher of www.MHLivingNews.com
and www.MHProNews.com.

Video, Websites, Contract Marketing & Sales Training,

Consulting, Speaking. 

www.MHC-MD.com | www.LATonyKovach.com

Office Ph: 863-213-4090 |

 

Profitable, Bottom Line Change for Manufactured Housing Pros

May 18th, 2016 No comments

Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive.

When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently low levels. 

MaryMcBradyMassManufacturedHousingAssociation-LinkedInRecommendationLATonyKovach

The latest unsolicited recommendation via Linkedin – Tony has been given  100s of unrequested endoresements for he and his team’s pro-MH growth work.  FYI – Tony stresses that all such success is always a matter of team work – and his team and sponsors do so much to make this work possible.             >>> Our thanks to Mary, and to all the association execs and staff who work hard to advance MH for their members.

Most are happy that MH is growing 8 percent a year average for the last six years, but it’s a drop in the bucket compared to what MH could be doing.

One big difference between now and the glory days of the roaring 1990s is that manufacturers, retailers and some communities provided sales training for their management and staffs. 

Sure, there was looser credit back then, but when the easy financing dried up, MH sales training was pulled, crashed and so did sales results. 

Loose credit turned out to be a disaster. The answer to growing sales for manufactured housing is obvious. You and you operation have to learn toattract and engage and sell ever-more credit qualified and cash customers.

The video on this page provides a living example of how the right kind of training can yield profitable, bottom line results. ##

Editor’s Note:  To learn more about Tuesdays with Tony, please click here. ###

latonykovach-louisiville2015-mhpronews-business-building-seminars- (2)

See the kind words shared by the MMHF Chairman, by clicking the photo linked above.

L. A. ‘Tony’ Kovach

 Video, Websites, Contract Marketing & Sales Training, Consulting, Speaking: 
www.MHC-MD.com |www.LATonyKovach.com | Office 863-213-4090 |

Publisher of
www.MHLivingNews.com
www.MHProNews.com

 

 

Managing MH Change – ADKAR – Awareness, Desire, Knowledge, Ability and Reinforcement

May 11th, 2016 No comments

One of the best seminar topics in the recent 2016 MHI Congress and Expo in Las Vegas was presented by a panel from CU Factory Built Lending. They explained how as a division of San Antonio Credit Union (SACU), CUFBL had their managers go through the same change management training that they were now sharing with attendees at the breakout session held in the Caesar’s Palace Conference Center.

What made this particularly interesting was the fact that when we approach coaching a new client in manufactured home sales, without using the same terminology, we were applying many similar concepts.

ADKAR-CUFactoryBuiltLending-MHProNews-2016CongressExpo-ManufacturedHousingIndustryNews--323x430

ADKAR is short for:

  • Awareness,
  • Desire,
  • Knowledge,
  • Ability and
  • Reinforcement

For example, those who have been through part one of Tuesday’s with Tony  know that we invest time in grounding what’s presented by first establishing awareness and then fueling the desire to embrace the ideal or change being showcased.

Without the desire to change, its mighty hard to make successful change a reality. So I asked the presenters this question: what do they think has to happen when someone is unwilling to make the changes requested?

Their reply was candid and spot on. If someone doesn’t buy in, then they may not be a good fit for the team.

That’s often one of the hardest things for an owner or manager to accept. What do you do when a team mate doesn’t buy in?

Before you begin, leadership must accept the fact that change can’t be an option left up to each individual team mate. That would result in leadership and management chaos.

BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430

CU Factory Built Lending panel, sharing a powerfully insigbhtful session on change management, using the ADKAR method. Rachel Young, John Walters and Barry Noffsinger – at right – speaking. As an FYI – A Cup of Coffee with…Barry Noffsinger, is linked here.

I’ve invited John Walters, Barry Noffsinger and Rachel Young to share an upcoming article with their power point – because managing change is a key to advancing manufactured housing success at your location, company, in your market(s) and in the industry. Stay tuned for their article! ##

LATonyKovachPresentingIndustryMembers-MHProNews

Tony is perhaps the most widely known and respected MH marketing and sales trainer in the U.S..

By L. A. ‘Tony’ Kovach.

 

 

Justification by Comparisons!

April 12th, 2016 No comments

Often people want to buy or do whatever it is they are thinking about or considering. Studies reflect the fact that many, perhaps the majority, of customers who come to your sales canter or MH Community are ‘half way there.’ They may not need much to make the purchasing decision.

This is where the right use of comparisons can help. One method is to break the desired item down to a very basic level.

Example

50DreamKitchensSoheylaKovach-CuttingEdgeManufacturedHomeMarketingSales-MHProNews-595x668

True story. My wife is planning our next home. She loves a good kitchen. She is tight with a dollar. As with all of us, she will spend whatever if the scales tip in its favor. What is often needed is a justification by comparison.

My wife and son were at the library the other day, and the library was selling old books and magazines. One of the magazine’s caught her eye, it was a book-sized photo issue about dream kitchen designs. It was also 12 years old. Some designs are timeless, others jump in and out of style. She asked the man, at the counter, how much for the magazine?

Glancing at the cover, he then looked at her and replied. “50c, a penny a dream.”

Of course she bought it.

There are numerous takeaways from this little encounter. One, we all need dreams and goals. It can be useful to have a visual aid to keep that dream fueled for us, as a motivator.

Another lessons is to help someone on the fence justify a decision. Give them a reason that makes sense, from their perspective.

Programming Note

We will have a new video about MH marketing and sales training, set for later this month.  It’s pros in the industry like you, sharing powerful insights on attracting more qualified buyers and selling more homes.  This will be from those who have been part of the Tuesday’s With Tony Training.

Want to sell more homes? Please watch for it. This has been a highly rated webinars, and those ten out of a bests possible 10 ratings come from MH pros like you.

To see what others say about business development programs like these, please click here.  You don’t go higher in a company than its president. ##

SuperChargedMarketingSaleSeminarTunica2016-LATonyKovach-

Near capacity crowd gave two thumbs way up for the live presentation on MH Marketing and Sales at the 2016 Tunica MH Show.  To see the 2016 Tunica Show Recap Video, click here.

By L. A. ‘Tony’ Kovach

MHLivingNews.com
MHProNews.com
MH Business to Business and Business
to Consumer Marketing Specialists

– 
B2B B2C

Websites, Contract Marketing,
Sales Recruiting & Training.
Consulting & Public Speaking.

MHC-MD.com LATonyKovach.com
Office 
863-213-4090 |

Get our FREE – industry leading – 2x weekly emailed MH news, tips and views updates, sign up in seconds at MHProNews.com/subscribe

Connect on LinkedIN:
http://www.linkedin.com/in/latonykovach 

 

MHPros+Content Marketing – Graphic & Facts Worth 1000 Words

April 6th, 2016 No comments

MHPro Marketers! Have you heard? Content is King!

  • Do you market B2B (business to business) to the MH Industry?
  • Do you market B2C (business to consumer) with products or services with an MH connection? If so, then this column is for YOU.

Let’s start with some examples, and then summarize the point at the end.

Example – Supply and Repair Firms

Last month, March 2016:

Over 55,000 hits on this ONE published article in ONE month. Now its been 2 years since this article went live. At an average of 40,000 hits a year x 24 months, that’s 960,000 hits – or roughly half a million a year, on this one article on this topic! 

ContentIsKing-example-HowToDoDamagedWallRepair-CuttingEdgeBlog-MHProNews-

Image Credit, collage of report from Webalizer and WordPress.

Now stop and think…Multiply that times dozens of articles a week on MHProNews, and dozens monthly on MHLivingNews.com. 

960000HitsOneArticle2Years-CuttingEdgeMHMarketingBlog

Imagine, HUNDREDS of articles a year going up on MHLivingNews.com, and over a HUNDRED articles a month on MHProNews.com. This gives a huge SEO boost to our Partners in Progress, but it is also a very cool way to get customers looking for specific information in front of YOUR products/services.

That’s the power of Content – good SEO is part of the reason that the traffic on this is so good.

Example 2: MH Loans –

Let’s round this one down to 15,000 monthly x 12 = 180,000 a year…but keep in mind, we have numerous articles a year on this topic.

ContentIsKingMHLoans-MHLivingNews-MHProNews-CuttingEdgeManufacturedHomeMarketingSalesBlog-595x122-

Every month, hundreds of thousands of people do searches for manufactured home insurance, manufactured home loans, or dozens of other topics related to products and services a firm or organization like yours offers. Image Credit, collage of report from Webalizer and WordPress.

What s your company's 126 million-dollar problem - idea - solution?

Wow! What an obviously amazing idea!

Is the Light Bulb Going off?  This is The Tip of the Iceberg!

Think about millions of searches on

  • Manufactured Homes,
  • Modular Homes,
  • “Mobile Homes,”
  • “Windstorms,”
  • “Tornadoes,”
  • “Testimonials,”
  • Comparisons to conventional housing, apartments, etc., etc..

We have articles – or articles with videos – that have tens of thousands of hits monthly.

Quality_Content_Inklyo_Infographic-credit-Inklyo-postedCuttingEdgeBlogMHProNews

Outsource content creation can often be more cost effective, and while a company like Inklyo could be good in many fields, MHMarketingSalesManagement specialize in factory built housing. We know the market and the target audiences. Image credit, AtInklyo.

Pick a topic, and there are good odds we have one or more articles about that...each of those are potential opportunities for the placement of an ad or a ‘learn more, get a free report button’ at the end of the article, allowing for a click through or lead capture by a company or organization like yours.

As Soheyla said in one of her articles this month, by doing content marketing on a national trade media platform, our MH Alliance/Partners in Progress (sponsors, advertisers) get multiple benefits, including third party reinforcement of their brand.

Third party studies demonstrate that such articles or third party video can be 7 times more effective than an article or video done about yourself for your business, organization, event or location.

Rising Sales posted on MHProNews.com

For Rising Sales, call “Tony the Tiger…” and have a Grrr8 Day!

To learn more, email latonyk@gmail.com or call 863-213-4090, and let’s set up a time to explore deeper how content marketing – specifically with MHProNews and MHLivingNews. ##

 

 

 

SuperChargedMarketingSaleSeminarTunica2016-LATonyKovach-

L. A. “Tony” Kovach presenting at Tunica to a near capacity crowd, which gave two thumbs up for the live presentation on MH Marketing and Sales at the 2016 Tunica MH Show. Video report on this will be forthcoming, or click here.

By L. A. ‘Tony’ Kovach. 

Connect – https://www.linkedin.com/in/latonykovach

Free Twice Weekly emailed news, tips updates (Newsletters look like this) sign up free in seconds at MHProNews.com/Subscribe 

Office 863-213-4090. Email – latonyk@gmail.com

MHC-MD.com and LATonyKovach.com