B2B and B2C Manufactured Housing Marketing, Sales, and Management

May 12th, 2017 No comments

You’re here for good reasons. To learn, grow, earn and return.

In Merchants and Crusaders, we described why it makes sense to do business with us.

800 words could be summed up for marketers this way. We’re #1.

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We have the best and biggest B2B audience of its kind in the industry. B2C, we provide home seekers the answers they are looking for that cause more cash and credit qualified customers to say “yes” to buying a manufactured home.

Our concept is simply better story telling.  We do that in user friendly ways.

Professionals and the public want to be more informed before they act today. We make that possible.

The new MHProNews.com website provides increased engagement for marketers.  Our videos, for example, feature a range of styles that get results for our clients.

MHLivingNews.com also continues to evolve, but as the video interview with one of our B2C clients on this page reflects, what we do, works.  Listen to Tom tell his story, and odds are you’ll have several ‘aha!’ and ‘eureka!’ moments.

Tom Fath Discusses How Engaging the Media Boosted Manufactured Home Sales, Homeowner Satisfaction from ManufacturedHome-ModularHomeNews on Vimeo.

In This I Believe,” you get the vision of the motivations and morals that inspire and move MHProNews.com and MHLivingNews.com.

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We believe in ethical, sustainable ways that can grow a business or location like yours to ever greater potential in a timely, cost effective way. That in turn grows our industry to its potential, which is several times higher than it currently is.

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Got a B2B or B2C challenge? 

Feel free to reach out by email or call.  Tell us your goals, your challenges, and budgets. Together, let’s see how we can best advance your cause to maximize your results.

Video. Websites and off-line Marketing. Sales Coaching & Training. Sales RecruitingConsulting. Enhanced PR.

Our original name was MHMarketingSalesManagement.com. We quickly dominated, which tells you we can help you dominate in your market too.

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We know the business from the ground up.  We know the target audiences.

So, the odds are good that we can serve you better than anyone else in the industry.

Check out our LinkedIn endorsements and hundreds of recommendations. ##

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By L. A. ‘Tony’ Kovach
Managing Member,
LifeStyle Factory Homes, LLC dba:
MHLivingNews.com | MHProNews.com | 863-213-4090

 

Thousands of Manufactured Housing Industry Readers Daily Can’t Be Wrong!

April 11th, 2017 No comments

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Business to Business (B2B)

 

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MHProNews.com | MHMarketingSalesManagement.com

 

Emailed News Updates | Websites | Videos | Content Market is King

Business to Consumers (B2C)

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MHLivingNews.com

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Email Tony at Tony@MHMSM.com or Call 863-213-4090

 

Simple, Short, Yet Powerful! Manufactured Home Marketing and Sales System

March 13th, 2017 No comments

It’s all about good, tailored story telling.

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Image credit, FHFA.

Everything else are details and commentary. ##

(Come and learn some of those details at the Business Building Seminars at the Tunica Show, Tuesday, March 28th from 1 to 5 PM.)

BusinessBuildingSeminarsManufacturedHomeMarketingSalesManagementMHProNewsBy L. A. ‘Tony’ Kovach.


Learn more.

 

Sell More Customers by Opening Eyes and Opening Minds

February 12th, 2017 No comments

Sometimes I must remind myself there are times when less is more.  But there are also times when the details are crucial.

Knowing when ‘less is more,’ and when ‘the details will matter’ to a prospective client – those are critical issues.

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Several of our clients stopped by our display at the Louisville Manufactured Housing Show to give us in-person updates on their results, but another, had follow up questions.  Some clients were glowing — and in each case, they were the ones who were implementing the strategies they’re being coached on.

SIB-KIS_-_AIM_HighMHProNewsOne was happy, but not glowing.  That one had questions.

I reviewed some of what we had done and discussed previously.  I made a specific statement.

Suddenly, his eyes lit up.

At the end of the conversation, he said ‘Tony, maybe the most important thing I’ve heard during this whole trip to Louisville is what you just told me.  “If pretty pictures, and nice videos was all that was needed to sell more homes, our industry would be selling 500,000 homes a year, not 80,000.”’ (Note: that’s paraphrasing, I didn’t memorize it, so this isn’t word for word, but it’s close.)

After that conversation, when he got home, that client sent me another check.

To understand how to sell the better qualified cash or good credit buyer, you first have to do what the Native American saying recommends.  You have to walk a mile in the home buyer’s moccasins. You have to understand their perspective, because it’s their point of view that will cause them to buy, or not.

Fear of Loss, Desire for Gain

Among the motivators for humans is the fear of loss, and the desire for gain.

We humans don’t want to make a mistake (fear of loss).  We do want to progress (the desire for gain).

Duh! Marketing and Selling Systems MUST work TOGETHER

Marketing and Sales Systems MUST work in concert, or you will not achieve your goals of selling more cash or good credit qualified customers.

Think about this fact.  For every manufactured home sold, there are 99+ conventional housing units (new construction or existing homes) sold last year.

Among new construction – or existing housing buyers – most could easily buy a new upscale, residential style manufactured home.  You and we as professionals know the incredible value of our factory-crafted homes.

So, with well over 6 million housing units changing hands each year – counting new construction and existing house sales – where is the disconnect with millions of prospects?

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I was speaking with a colleague and client at MHVillage.  They have impressive website statistics.  The 20+ million visitors on their website a year. 20+ million!  But now ask yourself this question that I asked my friend. If there are so many visitors considering a mobile or manufactured home, why are so few buying new manufactured homes?

Good question…’ right?

Do the Math, and Open YOUR Eyes

80,000+ new homes sold/20 Million visitors to MHVillage alone – remember there are millions of other visits to millions of other websites = so, only about 0.004% of visitors shopping last year bought a new manufactured home. Less than 1%…

Ouch, but odds are, your website is not better than theirs at conversion ratios.

And certainly, you want to be in front of those MHVillage home shoppers.

This question of conversion ratios isn’t just a question for MHVillage, it’s a question for every:

  • Manufacturer
  • Retailer
  • Communities
  • Lenders
  • Suppliers
  • Installer/Transporter
  • Service Provider
  • Association

Yes, the attorney or CPA that serve our industry ought to care about those conversion ratios. Every factory worker who wants more job security, or who wants to see his friend hired at the plant, should care. Everyone involved in manufactured homes and affordable housing has a stake in seeing those tiny numbers, rise.

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Image is only part of our industry’s “tooth ache.”

The industry has a historic opportunity in 2017. We could be selling more homes than at any time since the mobile home era. Logistics, and your willingness to adapt, change and invest in your own operation is the only things holding you back.

You should care about is YOUR operation, YOUR location.  Take care of your location(s), and you’ll be doing your part to raise the industry’s total numbers.

Pieces of the Marketing Puzzle

So, it isn’t just one piece of the puzzle that will get you there for the vast majority of buyers.

There’s a range of things every home shopper is doing and cares about. Until they check off enough boxes, they won’t buy from you, period.

One more example.  Reputation management is HUGE with buyers.  We don’t do that, but Wayne Coakley at Grenade Marketing does.

Media, Public Relations, and YOU

At the upcoming Tunica Manufactured Housing Show, we will be doing a special seminar on Engaging the Media. Good media is a useful part of the marketing/sales puzzle.

Getting useful, third party media isn’t a snap of the finger, or everyone would be doing it.  But it is doable, and easier than you may think.  For most of our clients, the top end potential is limited only by logistics.  There is that much more business in your market. One client reported over 400% growth, and they’re growing even more this year than last.

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Please plan on attending the March 28th, Engaging the Media presentation – That’s Tuesday afternoon.  The latest Tunica Manufactured Housing Show update is here. Watch for updates.

Remember.  There’s a sea of customers looking for what your retail, community, development, or production center offers.

We as an industry are getting less than 1% of the housing pie.  Odds are you’re doing similar to the industry.

That means you could easily triple or quadruple your sales – just by learning how to attract those better cash and good credit customers.

Come to our seminar, and stop by our display booth at the Tunica Show for a conversation.  Odds are excellent you’ll be glad you did.

Fear of Loss, and the Desire for Gain.  Your prospective customers feel it, you should too. ##

(Image credits, MHProNews or MHLivingNews.)

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Submitted by L. A. ‘Tony” Kovach, connect with me on LinkedIn, see my profile, here.

 

 

 

Media, Your Location and Jiu Jitsu. Defining Yourself in 2017 for Fun and Profit

January 12th, 2017 No comments

For the next several moments, be please be very self-centered.

Think about your career, your location and making 2017 – and beyond – the best it can be.

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First think, attraction. You have to attract attention – hopefully in a positive way – to be able to sell more homes to qualified buyers who have cash or good credit. Image and collage credit, MHProNews.com all rights reserved.

When Bad News Strikes Your Location or the Industry,
Turn Lemons into Lemonade

Dictionary.com defines Jiu Jitsu as “the use of an opponent’s strengths or one’s own weaknesses to accomplish one’s goals: That was a kind of intellectual jujitsu…”

Almost everyone knows how much the media can help or harm a business. We know that most media coverage on manufactured housing sadly tends to be more harmful then helpful. Think about stories on tornadoes and windstorms, community closures, MH lending or zoning stories – where almost every time, manufactured housing is made to look bad.

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In a 50-minute PR/Media engagement, Marketing and Sales presentation, Tony will share expert insights on how the right media strategy for YOUR business, location or association can “Jiu Jitsu” a negative story into a more useful one.

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Finance Panel – MH Lending Products Update and Lessons Learned

Always popular with industry professionals, the Standing Room Only (SRO) Seminar Series will bring you the 2017 version of the headline above. Presentation followed by Q&A.  Panelists for this pre-Tunica Show event will be announced circa mid-February.

Community and Retail “Lessons Learned” Panel

Always popular with industry professionals, the Standing Room Only (SRO) Seminar Series will bring you the 2017 version of the headline above. Presentation followed by Q&A. Panelists for this pre-Tunica Show event will be announced circa mid-February.

FYI – we will be at Booth #221 in Louisville.  Please stop by, and you can pick up one of these below, suitable for framing on your desk, office or lobby wall.  There are other business development and sales boosting focused specials we’ll be doing at Louisville too.  ##

(Image credits are as shown above.)

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Tony and team will be at the 2017 Tunica MH Show, among other upcoming events.

L. A. “Tony” Kovach and team MHProNews/MHLivingNews will be at Booth #221 in Louisville, as well as at the Tunica Show##