I heard someone the other day say,”In business today, you can no longer be average, you have to be remarkable.”
It’s true, but maybe not in how you may initially think. What does “remarkable” mean? I looked it up. Among the words in the definition were great, extraordinary, striking, unusual, uncommon, exceptional, phenomenal, super, unique, wonderful and miraculous.
Wow. How can my business be all that? There are very few companies in this world that are or have develop products that are all that. Apple comes to mind. My iPhone and iPad have changed the way I live. I have the internet, my emails, my work documents and much more right in my pocket. I find this to be remarkable. But does our industry have the “game changing” forces that technology companies have?
We at MHProNews.com think the answer to that is 'yes.' Manufactured Housing can be as life changing for someone seeking quality affordable housing as that smartphone can be for me or others.
So how do I or how does my business become remarkable? Well, think about the literal definition of remarkable. “Worth making a remark about.” Get people to think and talk about your product or service.
Back to Apple for a minute. People didn’t know that they needed an iPhone until Apple told them they did and then my friends, clients and co-workers told me I did. Then I got one, and I’ve told countless others and now you about it. That’s remarkable.
At the 2012 Louisville Show, there were some 80 exhibitors, in booths side by side, each with a different message that they hoped attendees would remember and talk about long after the show was over. To do this, each had to find a way to make their product or service remarkable.
Think about Apple, or McDonald's or any product or service that comes rapidly to mind. What do they have in common? Among other things, marketing and advertising! If you are a company that exhibits at a show or event, what are you doing to stay on people's minds after the show? Are you promoting yourself via a popular Business 2 Business site such as MHProNews.com? Are you making sure that the people that saw you at the Show will remember you after the show?
If you are marketing to consumers, are you using the latest methods? Are you attracting the most qualified buyers? If you have business development challenges you can't solve in house, are you seeking the solutions and expertise needed to solve them?
When you are marketing and advertising properly, it doesn't cost, it pays! Or as great automotive promoter, magnate and pioneer put it so well:
"A man who stops advertising to save money,
is like a man who stops the clock to save time."
– Henry Ford
Exposure, along with a message that resonates with your prospects is the key. Concepts, ideas, products that spread, Win. Sell it to the people who are listening, the people who care and they’ll tell their friends and colleagues. That’s how you become REMARKABLE! # #
post by
Jeff Templeton
Business Development and Advertising
Business Development and Advertising
www.MHProNews.com
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals
www.MHMarketingSalesManagement.com or www.MHMSM.com
Innovation – Information – Inspiration for Industry Professionals
Office – 954-217-2571
Cell – 954-593-8897
Cell – 954-593-8897