First you form your habits, then your habits form you. This maxim is true in our personal life, and it is true in our professional life. That includes how you approach management, marketing and sales too. Let's see how this principle plays out in manufactured housing.
In this new economy and more rigorous regulatory environment, you have either:
adapted to the new situations,
or are seeking to find ways that will drive profits for your business.
If you are stuck in old ways that no longer work, then that old habit is now limiting you.
Videos are nothing new. We have had TV available to the masses for about 60 years now. There have been motion pictures for about a century. What is a newer development is the ability for a firm like your to make their own video.
Here is short one we just did as an introduction video. Take a look. Then think about how you could do a video project that could help your firm too. The technology today makes this so much easier than even a few years ago.
Tony like's to quote a saying of G. K. Chesterton, on a theme that Zig Ziglar has touched on in his recent column on our site. The original quote is this:
This is a paradox, so it needs a bit of commentary, that the Ziglar article linked above does nicely. Let's try to get the meaning down to a phrase. You have something worth doing, but because you are new at it, so at first you do it 'badly.' Later, as you do more of the 'thing' – whatever it is – you get better at it. You also get more comfortable doing the something new over time too. Just as a child learns in stages, so too we adults. We improve by doing!
Putting our own principles to work, here is the Updated (improved) version of the video above.
Let me also give you a big tip. Sometimes the slickest pieces are not the ones that connect you to your target market. Many people want GENUINE, not 'slick.'
Is there some area of your operation that you want to improve?
As a manufactured home community owner, could you be filling more vacant homes and sites? Do you want more happy residents that pay better as a result?
As a manufactured home retailer, would you like to have more sales and more happy customers, who bring you referrals so you sell even more homes?
As a factory builder, wouldn't you like to get more market penetration, and offer something unique to your retailers, developers and communities that would drive more sales for them, and thus for you too?
As a lender, insurance company or other vendors and suppliers, don't you also want to stand out from the crowd and land more business that sticks?
There is only one honest answer to questions like these: of course, yes. Who honestly wants to sell less or do worse?
So why not try something new in your business today? Why not start a new habit, starting right away?
There are many ways to learn and do something new.
You can talk to someone or read articles and books – like this one – pick up an idea and then experiment with that idea yourself. You can put someone on your payroll that does that new thing for you. Or you can outsource, which means you could learn from someone who knows, and then when you have that new thing well in hand, you can shake hands and move one without the hassles or long term commitment that comes from hiring an employee.
When you are ready for proven ways to grow your business, please take a look at our services menu, attached here. From websites, to training in management, marketing and sales, to Business to Business (B2B) advertising here on MHProNews.com or Business to Consumer (B2C) outreaches to manufactured home owners and MH Shoppers at MHLivingNews.com, come to us, first, last or in between. Give me a confidential call. I'll listen to your situation. We can tell you if we can serve you or if you need to think about someone else instead.
You see, we have a habit. We want to work with companies that we truly believe we can benefit. If you win, then we win too. When everyone in the mix benefits, that is the basis for a solid professional relationship. It is a habit worth forming. Just see what some of our clients have said or take a peek at many more letters, awards and testimonials linked here. ##
Tim Connor, CSP
Business Development, Ad Manager & MHSpeakerTrainer.org Coordinator
MHMarketingSalesManagement.com = MHMSM.com = MHProNews.com
Factory-Built Housing's #1 Online Trade Publication (biggest and most popular)
ph 704-895-1230 email firstname.lastname@example.org