Grocery Stores, Shopping Malls and Manufactured Housing
When you walk into a grocery store, you may see box after box of competing brands of cereals, or different types of sodas on the drink aisle, and different brands of other foods and dry goods too. Let's say, you are looking for cereal. You scan the aisle, and your eye will naturally notice 'advertised brands.' You will also may notice those brands you've tried that you liked, or didn't like.
The fact that all of those brands and kinds of cereal are side by side makes it easier to select and buy the one you want or are interested in trying out. It is much less expensive for those cereal makers to have their products on the shelves of a grocery store, where competitors are side by side, than if they had to create their own stores to sell their own brands of cereal. The point is, that everyone wins by having the 'competition' lined up side by side.
The same principle is true for shopping malls, or auto malls, etc. In Norman, OK – for example – there is 'the magnificent mile of cars.' They have individual ads but also 'magnificent mile' ads too. Everyone benefits by being convenient to shop. In Schaumburg IL or Appleton WI, there are not only great malls in those towns, but all around those malls are other retailers, wholesale clubs, restaurants and shopping centers have sprung up. Who wins? The shopper! The retailer! Those who sell the products and services!
The value of manufactured housing trade shows is – in part – that those who display their products and services have it all under one roof for retailers, community owner/operators, developers and others to see, compare and make good decisions. By the way, we go and display at MH Industry trade shows too. Trade shows are a valuable Industry resource that we need to participate in and promote.
But what do you do before or after a trade show or major industry event to compare products and services? How do the tens of thousands who never make it to an industry event get to compare products or services easily?
The same principle that applies to grocery stores, shopping malls and trade shows can be mimicked to a great extent online. We have started that process here on MHProNews.com with the following companies who are in our new 'Marketplace' category under MH Communities.
The day will come when those who want to share their products and services on-line where an estimated 250,000 manufactured home owners, executives, managers and professionals can compare them rapidly will be found side by side, with the similar benefits to a grocery store or shopping mall. It will save money and make money for those who do it. It will save time and thus make more money for those who use it. We already exceed 100,000 visitors (ie: online readers) a month; manufactured home professionals, owners and executives. We continue to grow, with over 700,000 page views and some 2 million 'hits' a month. There is no other business to business (B2B) resource like us. Our advertisers see that and are growing in number too.
Support those advertisers/sponsors who are part of this positive revolution in manufactured home marketing. Come, grow with us! It works with grocery stores and shopping malls. It can work for you here too. Thank you. ##
“A man who stops advertising to save money is like a man who stops a clock to save time.”
– Henry Ford.
Post by L. A. 'Tony' Kovach
Publisher, MH Marketing and Sales Consulting/Outsourced Industry Services