We have all heard the old saying about taking and using the best of the old and new.
Professional sporting teams practice the basics daily, the tried and true. But they also watch video on themselves, get scouting reports on competitors and test and use new plays and technologies too. Savvy business professionals do the same. How can manufactured housing professionals profitably apply those principles?
Let's look at a visual example.
First, we know the power of words. But using images to communicate effectively is as old as the drawings done by cave dwellers ages ago. Communication is crucial to all success. Businesses must communicate internally. Manufactured home business and associations also have to communicate externally to their target market and members too.
Cartoons never faded away from style. In fact, they are back stronger than ever.
While these cartoon messages are directed to our readers, think about how this concept could be applied to your target market. Examples of some cartoons pointed toward the MH home owner are found at MHLivingNews.com that target the MH homeowner or shopper.
I've worked with dozens of manufacturers, log homes, pre-cut and panelizers over the years on sales training systems. But I confess that coming on board with MHMarketingSalesManagement.com has been eye opening for me too.
Don't get me wrong, I've had a website for years, and stay up on trends. But there is such a different dynamic when you are working with a team of professionals who make good results happen for their clients.
Plus, Tony and company give back to the Industry daily through MHProNews.com and informational articles, blogs and ideas. Now, they are giving back through MHLivingNews.com – a new, fast growing online resource dedicated to promoting the manufactured home lifestyles value and appeal.
When sales increase, when professionalism increases, amazing things take place for everyone involved.
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When factories sell more, then more association dues are generated.
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More revenue for associations means they can do an ever better job Protecting, Promoting and Educating the Industry.
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Retailers and Communities do better.
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Lenders, Insurance and vendor/suppliers of all kinds benefit as well.
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The Image of our Industry improves.
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Customer satisfaction rises. More referrals.
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The circle grows…
When you need professional web, marketing, sales, management or other outsourced solutions for your manufactured housing needs, who are you going to call? One email or call starts it all. ##
Posted for
Tim Connor, CSP
Business Development, Ad Manager & MHSpeakerTrainer.org Coordinator
MHMarketingSalesManagement.com = MHMSM.com = MHProNews.com
Factory-Built Housing's #1 Online Trade Publication (biggest and most popular)
ph 704-895-1230 email tim@mhmsm.com