Archive for the ‘Website Development’ Category

Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter

June 21st, 2016 No comments

Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest that the impact of a third party testimonial is 7 times to 8x greater than just your own marketing message.

Here is an actual example from the MH World, in Westville IN.


Recommendation delivered via LinkedIn. See Let’s note that Tom and the Fath family have done a ton of good work. They were receptive to trying new appraoches, and they embraced them in a positive, professional fashion. Success in any venture that involves multiple people is always a result of good team effort, the Fath family underscores the truth of that statement. The Fath’s executed on a good plan!  Kudos to them.


This client is not the only one, there are more!  But they’re among those who’ve discovered what it means to have a total marketing and sales process geared to attracting the site built buyer.  Testimonials and the right kinds of vidoes are just part of that attraction-marketing/sales plan. FYI – a third party testimonial is one done by a third party, not one done as a kind of an ad for the operation in question.  See for more examples.

Keep in mind the average site built buyer has a credit score north of a 720 FICO

Note that the client above historically did retail – they had a separate MH Retail sales center. Now they’re doing only in community sales. Might they go back to doing ‘street retail?’ Time will tell!  But this process is working for retailers, communities others in MH.

Marketing and Sales should dovetail. You already are getting customers who are – what we lovingly call – the MH shopper.


Using the current seasonally adjusted annual rate (SAAR) from NAR, NAHB and US Census Bureau, new MH is only about 11% of all new single family housing starts. It is only 1% of all new homes and existing, resale homes. That’s sad, but it also is opportunity in disguise. You can really grow your business with the correct systems in place.

But the reality is that the new MH shopper is only 1% of the total of all new and resale home sales in the U.S. Who says? Industry stats – National Association of Home Builders (NAHB), Manufactured Housing Institute (MHI), Manufactured Housing Association for Regulatory Reform (MHARR) and National Association of Realtors ® (NAR).

Here is a powerful consumer testimonial video.

Not all testimonials have to be from consumers. Here’s one from a housing inspector!

The site built customer shops for weeks or months before they reach out to you in a visible way. You have to have a long term engagement strategy. We can show you how that’s done.

The path ahead for YOUR community or for YOUR retail center is to attract and sell more of the site built customers. There may well be more MH shoppers now than 5 years ago. But there are 99 times more conventional housing shoppers than new MH buyers.

Want to grow sales sustainably and profitably in your market(s)? The combination of the right marketing, the right sales system – that’s the key for advancement.

Oh, yes! Speaking of testimonials, check out Wayne Coakley’s article this month on the power of video testimonials. You’ll be glad you did.  ##


Near capacity crowd gave two thumbs way up for the live presentation on MH Marketing and Sales at the 2016 Tunica MH Show. Video report, click here.

By L. A. ‘Tony’ Kovach.



Profitable, Bottom Line Change for Manufactured Housing Pros

May 18th, 2016 No comments

Change is a constant in life. For the sales professional, management or owners doing what yields the best bottom line results is attractive.

When industry MH and MHC leaders recently talked about attracting more of the site-built market to consider manufactured homes, they were stating the obvious need for manufactured housing to grow from its currently low levels. 


The latest unsolicited recommendation via Linkedin – Tony has been given  100s of unrequested endoresements for he and his team’s pro-MH growth work.  FYI – Tony stresses that all such success is always a matter of team work – and his team and sponsors do so much to make this work possible.             >>> Our thanks to Mary, and to all the association execs and staff who work hard to advance MH for their members.

Most are happy that MH is growing 8 percent a year average for the last six years, but it’s a drop in the bucket compared to what MH could be doing.

One big difference between now and the glory days of the roaring 1990s is that manufacturers, retailers and some communities provided sales training for their management and staffs. 

Sure, there was looser credit back then, but when the easy financing dried up, MH sales training was pulled, crashed and so did sales results. 

Loose credit turned out to be a disaster. The answer to growing sales for manufactured housing is obvious. You and you operation have to learn toattract and engage and sell ever-more credit qualified and cash customers.

The video on this page provides a living example of how the right kind of training can yield profitable, bottom line results. ##

Editor’s Note:  To learn more about Tuesdays with Tony, please click here. ###

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See the kind words shared by the MMHF Chairman, by clicking the photo linked above.

L. A. ‘Tony’ Kovach

 Video, Websites, Contract Marketing & Sales Training, Consulting, Speaking: | | Office 863-213-4090 |

Publisher of


Content Is King! Blogging, Video B2B and B2C Tips for Manufactured Home Marketers

February 4th, 2016 No comments

If a picture is worth a thousand words, then an infographic can be worth still more. Good video takes time, effort and has a cost, but you’ll see from the third party facts below why investing in video makes good (Dollars and sense. 😉

One reason MHProNews and MHLivingNews dominate in their respective categories is because we practice what we preach. We generate daily, relevant content on MHProNews. The result? At the time I’m doing this blog, here is how many people our home page guest tracker says are on our site, “We have 3585 guests online.”

To put that in perspective, 1571 is the official total registrations (not arrivals, registrations) for the 2016 Louisville Show, per Show Ways Unlimited final tally. So we have more than double on our site at this moment, as the 2 day show had for total registrations. Needless to say, others will come to MHProNews during the course of every 24 hour day.


Screen capture of MHProNews home page guest counter, at date and time shown. Screen capture using Jing by TechSmith.

Check out these three infographics. The sources for each are cited below their respective infographic.


Outsource content creation can often be more cost effective, and while a company like Inklyo could be good in many fields, MHMarketingSalesManagement specialize in factory built housing. We know the market and the target audiences.

Marketers widely agree, Content is King. Good content means better SEO, more traffic and more love from Google or others. It means more return visits from your target audience. The following is circa Aug 2015.

Video and Your B2B or B2C Marketing.

The following data/chart is circa Aug 2015.


Compare what we do at MHMarketingSalesManagement to what any other similar firm does for the MH Industry. If you dare to compare our services with HighQ or any others, you’ll rapidly see why we have over 100 unsolicited endorsements from pros like you.

As you read the below, keep in mind that a blog post can be vidoes, images, text a combination or a variety of different kinds of content.


We have professional writers who know MH, but compre what we do to Blogger Sidekick or anyone else in MH. We give the added benefit that your marketing dollars support our industry building efforts, and routinely yields additional back links and exposure on sites you’d not otherwise be on – that’s good for your site and business image.

We do a variety of video styles, from commercials, to third-party news interviews, lower to higher tech. Two examples are below.

Note that the interviews are real people and are unscripted, that creates more interest for viewers.

What are you doing in your content marketing for 2016 to increase your engagement with your audience? Come to the pros who know the MH biz and know good content creation.

We do websites, professional content creation, including video, copy writing and more for B2B and B2C. We also do sales recruiting and sales coaching, that draws high praise from attendees.

What we don’t do, we can routinely point you to. For those ready to advance, one call or message can start it all. 863-213-4090 or ##

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L. A. ‘Tony’ Kovach with a live audience, showing the principles of attracting and selilng more customers with Cash or Good Credit. See him present in Tunica on March 22nd, 2016 – click here for a video and more information!.

L. A. “Tony” Kovach.

What’s Your Plan During 2016 Louisville Manufactured Housing Show?

January 14th, 2016 No comments

What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here.

Beyond that, a quick backgrounder below will be followed by a tip that can boost your business.  You’ll want to make sure you work what follows into your show mix.


We’ll once more have the “Youngest Exhibitor!” – Tamas (pronounced like TahMash) Kovach (pronounced like CoVatch – a “watch” with a V) at the 2016 Louisville Manufactured Housing Show.

We will be at Louisville for the 6th straight year, at booth #215.

No less a person than Louisville Show Chair Ron Thomas Sr. has publicly credited and thanked us for our role in bringing the show back from cancellation in 2010, see that kudos and thank you message, linked here.

Along with others, we’re super pleased that the show has advanced so far, so fast in these challenging times. As you think about who are you going to call for professional services, remember – the biggest turn-around in the industry’s recent history was credited to our team’s work.


Close up of Louisville Show Exhibitor map, MHMarketingSalesManagement – also known as (AKA) MHProLivingNews, MHProNews, – is at booth #215.

A Tip for Louisville 2016!

Video is red hot. A recent study suggests that marketers who use video online see a 76% increase in conversions! That said, as noted, MHProNews/MHLivingNews and our marketing and sales operation – – will be at booth #215.  We do contracted video, web, marketing, sales training and so much more…


See the article linked here by 83 Degrees Media (which covers subjects that are so hot, they’re cool) on L. A. ‘Tony’ Kovach and his team. Soheyla Kovach, Left. Tamas (pronounced Tah Mash) center, and L. A. “Tony” Kovach, right. Photo credit 83 DegreesMedia and Julie Branaman.

We’ll make normally costly video a no brainier for you.  Between 9:30 AM to noon on Wednesday, January 20th and 9:15 AM to 10:45 AM Thursday, January 21. Depending on lines and demand, we may also add time on Friday morning, 9 AM to 10:30 AM. Here’s the simple plan!

Manufactured Home Retailers! MH Communities! MH Brokers!

Video can cost a $1000 per produced minute and up, depending on the level of tech and special effects. We can make you and your community the featured operation in a co-branded video like the one below for our Louisville Show special of only $295.*

You can get a video like the one above at a
special price during the Louisville MH Show.
Stop by booth #215 to learn more or to order your video!

We can make these videos for you, with or without you being in the video.  So there is NO stress or pressure.  If you want to be in the video, we can capture you – and using a green screen – allow us to edit you into your office, model home, or most anything – like the White House, Statute of Liberty – that we can get a high res photo of or video clip!

The Louisville Show Special – our customized basic $295* promo package – includes up to an hour of video editing, which allows us to personalize this video for you and your location!  

So your video would have your location’s name and logo, instead of Elite Homes, as in the example above.  

There are other cool things we can do for that same fee.  

We will also have other packages of vidoes – including on-site work that we could include in our popular Inside MH Road Show – that we will be offering during the L’ville Show at a special price.  If you are planning on video for 2016, don’t shake hands with anyone until you talk to us. You’ll get more for your money, period.

Bring your company check or credit card, come to booth #215 and we can make this happen for YOU and YOUR LOCATION at Louisville 2016.

Looking to outsource or contract services?


As one of the best known – and most endorsed – marketers and sales coach in all of manufactured housing, we should be your first, last or only call.  What we don’t do, we can point you to others who could likely provide a service you need.  For the fine print on the above, please see below.  We look forward to seeing you at the Louisville Show, booth #215. ##


Tony is the most widely known and respected MH marketing and sales trainer in the U.S.. Tony will be presenting on SuperCharged Marketing and Sales during the Tunica Manufactured Housing Show, see details, linked here.

By L. A. “Tony” Kovach.

* $295 Video Special Package Includes –

  • Posting on Vimeo (no commercials from third parties)
  • Plus YouTube, with back links that are good for your website’s SEO.
  • For the $295 price, you agree to back link and add an RSS feed to – which gives you consumer-relevant content that can boost your return traffic. Without the RSS feed and link, the price is $395.  You commit to having the feed and backlink up within 30 days of the end of the show. We will create a special page on, with a back-link to your site, once your RSS feed and back-link are in place.
  • Videos are produced on a first come, first served basis.
  • Video package purchasers are getting the use of the video as produced, but all other rights to the content are reserved by our parent company, Lifestyle Factory Homes, LLC.
  • ###

Marketing, Sales, Management, Metrics and 2016 Resolutions

January 6th, 2016 No comments

Let’s start with the obvious. This is an MH industry marketing and sales focused blog. And in every new year, owners, managers, associations and those with a fire in their belly who want to improve their front line performance ponder and then resolve to learn and execute ways that improve their bottom lines.

mhmsm logo mhmarketingsalesmanagement logo (1)

If you’re in that group, you’ve come to the right place to start 2016.

Improvement begins with an honest assessment. Where you are now, vs. where you want to be.


Image credit, MHMarketingSalesManagement,

A serious desire for Improvement begins with an admission that things can be better. That means, you must be open to change. You know the old saying, if you keep doing the same things in the same ways, you should expect the same kind of results.

Magic or Metrics?

So this blog isn’t about magic. It’s about measurable realities, and how you can change them for the better.

In sales or business, those stuck in a rut often want ‘more good leads,’ or ‘easier financing.’


The image above is from the Chicago SunTimes NewsGroup, an article we managed to get into their popular real estate section.  Imagine having a news article that is favorable towards manaufactured housing in a major metro newspaper, can you see how that could be good for a business like yours?  This above was one of the clients and locations we’ve worked with in or near the Chicago Metro. Articles like the above rang their phones hundreds of times from prospects wanting to learn more about today’s manufactured homes.

Work with our clients is routinely done with confidentiality agreements.

What we can point to are very public marketing – including what you are looking at right now. The #1 MH professional publication for the last 5+ years has been, we are the run-away #1, by a wide margin.

The same is true for, which is the Number 1 public and consumer focused image/educational website in America.

Another PUBLIC Example of Tackling a Tough MH Industry Topic

Let me start by saying that Clayton Homes and their affiliates were NOT clients of ours with respect to the example below. We tackled this subject for a variety of reasons, the among them being that we believe the Seattle Times/BuzzFeed attack on Warren Buffett, Clayton Homes and their lenders is an unfair hit piece that harms the industry at large.

It also provides an example of a measurable result.

Below is an example of an actual – think metrics – result from our recent article being picked up by local media outlets across the U.S..

Remember, what follows is an example of an unpaid effort. Imagine the potential of what we can do for operations, professionals and organizations across in MH. Scan the list, click links you want abs then jump to the end for your invite to grow in 2016.


Our story on the Seattle Times/BuzzFeed attack on Warren Buffett, Clayton Homes and their lenders was picked up by dozens of news and special interests sources, including American Banking News, click link above or here.

Media, Special Interest, Publications and other websites that picked up our take on this Seattle Times/BuzzFeed attack on Buffett and Clayton story:

In goes without saying that as cool as this looks, one such response to a vicious attack story isn’t a campaign. But we are big believers that some POSITIVE, GOOD response to a media attack is better than a weak or no response!

So what you see above and below gives clear examples to objective thinkers. These are food for thought, something to consider, that may inspire ideas as part of a broader campaign for any operation big enough to want to truly market themselves in an area, state or nationally. Internet, social media, email, regular media (Public Relations or PR), SuperCharged Marketing and Sales that attracts customers with cash or good credit – there are lots of things we know, and some or all of them could be tools for you to grow in 2016.

Defining Yourself and Your Operation In Your Market(s)

It bears repeating until it becomes an instictive part of everyone in the MH industry. You either define yourself (in your market), or others will define you. If you allow others to define you, they will often do so to your disadvantage.


Graphic credit – and To learn more about the E in PEP, click here or the image above.

Others are defining our industry daily, so more MHPros have to step up to the plate and start defining ourselves boldly, honestly and routinely.

In marketing, sales, consulting, content creation, video, education and related management contract services, who is best known and providing the clear cut results? Who else is doing what we do for independent or corporate players?

In 2016, resolve to signficantly – even dramatically – improve what you do.  

We are booking dates for our ever-popular INSIDE MH Road Show – which yields videos like the one above that can be used by the client on their site, as well as getting it on our industry leading website that boosts the MH Image and Education.  While others talk about image or educating the public, we are doing it. You can be a part of that effort, or you can have an entirely different plan.

What’s your resolution?  Is it to grow your results? Just as a fitness coach can help you, we can too, and often its for the same dollars as you are already budgeting for with someone else. We do it a variety of services in collaboration with firms of all sizes.  Because we know the industry, we are your leading resource for marketing and sales services – and success.  

We invite the forward thinkers and doers looking to boost bottom line results to contact and join with us. Come by our booth in Louisville, #115. See us in Tunica.  Can’t wait?  Pick up the phone and call 863-213-4090, email or click the link below to learn more about what others who know first hand say. ##


Tony is the most widely known and respected MH marketing and sales trainer in the U.S.. Tony will be presenting on SuperCharging Your Marketing and Sales for 2016, during the Tunica Manufactured Housing Show, see details, linked here.

By L. A. ‘Tony’ Kovach.