Search Engine Optimization

Horns of a Dilemma

In Wednesday’s News at Noon podcast, our opening story was about how the term “mobile home” so often appears in negative news coverage. And it seems that is the only type of housing singled out even though all the follies of life are carried out in every imaginable type of dwelling. And yet we know, …

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A few more words on keywords

A few posts ago, I wrote about shaping your keyword selection for your website around your customers perceptions. In The best keyword is not always the most desired term, we discussed that even though the term “mobile home” has not been the official term for a manufactured home, it was still ingrained (by better than …

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